Entries by Tuff Team

How to Speak to Multiple Audiences with One Website

The challenge of having multiple audiences We often have partners come to us with the predicament of designing a website that speaks to and resonates with more than one audience. They ask: “How do I speak to multiple audiences on one website? I have two (or more) completely different offerings, messages, FAQs, and conversion pages, […]

Proven Social Proof Examples That Drive Higher Conversion Rates

Humans are inherently social creatures. We’ve survived and thrived for centuries, relying on one another to navigate the complexities of social interactions and decision-making. Take online reviews–we’ve all used them to guide our decisions, whether we’re choosing a new restaurant, booking a hotel, or purchasing a product. In fact, nearly 90% of all consumers say […]

The Psychology of Website Visitors: How We Use It to Improve Conversions

For marketers, psychology plays a vital role in both website optimization and conversion rate optimization (CRO). By integrating a few psychological principles into the design, content, and the user experience (UX) of your website, you can directly impact visitor behavior, drive desired actions on your website, and ultimately fuel business growth.  Why psychology matters when […]

Building an Inbound Content Strategy to Acquire Customers

There’s been a lot of talk about an economic downturn—and what that means for marketing budgets. In a recent survey, 75% of global brands said signals of a recession influenced their media budgets for 2023.  Some have already seen their budgets shrink. While others are keeping or increasing their marketing budgets, but taking a much […]

10 Data-Driven AI Tools to Streamline Your Marketing Efforts

Attention, growth minded marketing leaders! As you look for ways to automate processes, increase campaign effectiveness, and scale your business, AI marketing tools should be at the top of your list.  Why? AI tools supercharge efficiency.  With AI, tedious and time-intensive tasks are automated or greatly sped up. The result? Teams have room to focus […]