We often hear from clients that they’ve tried everything and nothing is sticking. Or, they’ve tried a bit of a BB gun approach shooting out all of the bullets to see if anything works. Effective ad copy and creative understands the audience, what they care about, and uses data to validate (or invalidate) what is working and what’s not.
At Tuff, we have a team member dedicated to writing ad copy that converts (that’s their only job). We identify the concepts, write the copy, develop the creative, execute the campaigns, and manage the process end-to-end.