Our creative strategists and campaign managers stay in a near constant state of curiosity and exploration (and reporting to you!) around what messaging, imagery, creator style, trends, and concepts are driving best performance. Asking things like: “Which ads are most efficiently driving clicks and conversions? What are the critical common threads between these assets? What are the patterns in the data telling us about what our audience needs to stop their scroll?” Then, we make detailed, strategic recommendations about what to make next and which type of content to replicate our best-performing creative and constantly expand the “canon” of what works.