Tuff is your expert growth marketing strategy and execution partner.
Tuff is your expert growth marketing strategy and execution partner.
We start by building a complete growth marketing strategy. This is a list of action items, at a high level, of what tactics we’re going to test first, based on what is most likely to succeed. This keeps us focused and working day-to-day on the things that have the highest impact on your revenue. We’ll choose the growth marketing tactics to apply to your company — then our team of marketing experts will execute them.
We’ll dig into your existing message to identify your distinct value props then wordsmith them to perfection.
Analytics & Tracking
We set up conversion tracking and analytics. From here, we help you identify and measure the metrics that matter most.
We’ll increase reach, leads, and revenue with PPC campaign strategies that work.
We’ll audit (or develop) your existing email flows and work to identify testing opportunities to get more people to take action.
Instead of relying on slow-moving and expensive creative agencies, we create brand-forward, high-impact creative designed to supercharge your ads, email, and landing pages.
Honing in on your best audiences ensures your ad dollars go to those most likely to buy.
We set your SEO foundation with keyword research, site optimizations, and help you gain early organic traction with your niche.
Every campaign is tailored to your audience and built just for you based on insights from hundreds of campaigns.
Conversion Rate Optimization
We can run experiments to optimize conversion rate through tailored landing pages and email capture.
When time on site and pages per session rise while bounce rate falls, that’s when growth happens. A key part in this equation: site design that’s a perfect balance of form and function.
They are highly skilled in all aspects of performance marketing and specifically what it takes to win at Facebook Ads, which is constant experimentation and analysis. Since we started working with them we saw immediate results growing our revenue by 50% MoM!”
Matthew Greenspan | Head of Digital Growth, EZ Lifestyles
We have found success working with teams in nearly every industry, from early traction startups to large enterprises. The most basic guidelines: our best fit is anyone looking to acquire new customers and scale their company through modern channels, tools, and frameworks: primarily founders and business owners.
We get our best results when we work with clients looking for a strategic, proactive team that values transparency, communication, and shared KPIs.
We’re fully transparent and responsive: keeping you fully up to date on what we’re testing, how it’s performing, and what it means for short and long-term success. We’re also built to be highly autonomous or fully collaborative, becoming an always-on extension of your team. And, bottom line: we’re laser-focused on revenue. If it’s not bringing in the bucks, it’s out.
Should I hire a growth marketing agency like Tuff or full-time marketer instead?
Finding a full-time hire is a great option for many companies. But they come with their own set of pros and cons when compared to a plug-in growth marketing team.
The major benefit is the expertise and time they bring to the team. The biggest downside is the high cost. Full-time hires can easily cost $100,000+ per year and it takes work to find the right fit. You need someone who can set the marketing roadmap and execute on a variety of channels. If you know the channels that work for you and just need someone to help you refine and grow those 1-2 channels, a full-time hire can work great. We talk about this in more detail in this blog post: You’re a Startup. Should You Hire a Growth Marketing Agency?
However, if you’re tight on budget and your primary goal is building a foundation for growth, testing acquisition channels to start getting traction, etc. then we generally recommend finding a growth marketing agency like Tuff. We’ll work with you to produce the same results as a full-time hire, at a lower cost and flexible monthly contract.
How long is the typical contract?
We start with a three month contract and then move to monthly. This gives us enough time to integrate as a team, run multiple experiments, and deliver meaningful results. We don’t like long-term contracts or trapping anyone into an agreement if they are unhappy.
While we prefer short-term contracts, we enter every partnership as though it’s a long-term relationship. Our average partnership is 12+ months and we work to fold into your company as an extension of your team. To learn more about our working relationship with clients, hear directly from them.
In addition to the cost of working with Tuff, how much should I budget for running ads?
While sometimes we only focus on organic channels, ads are generally part of the overall strategy. While a budget of $5-7K is typically enough to gauge the potential of 2-3 different ad channels, we tailor the budget to your goals within the first week of working together.
If you can only put aside $1-3k for ads, instead of testing 2-3 channels at once, we’ll customize your strategy so you focus on the single ad channel most likely to succeed. Either way, we like to start lean, learn fast, and scale up from there.
How does it work week-to-week?
Here’s what a typical week looks like with our team:
Who will I work with?
You’ll be working with a small, dedicated team of marketing experts built to fit the needs of your company.
Each client has a primary growth lead that they meet with weekly. Then, depending on the channels we are testing, you’ll also work with channel experts on a regular and on-going basis.
Is my company a good fit for Tuff?
From a founder with early traction to large enterprises and everything in between, we have worked with teams in nearly every industry. Our team is a fit for anyone looking to acquire new customers and scale their company through modern channels, tools, and frameworks: primarily founders and business owners.
We get our best results when we work with teams looking for a strategic, pro-active team that values transparency, communication, and shared KPIs.
Do you offer any performance-based pricing models?
To serve you as effectively as possible, we focus on services provided rather than hours worked only. Instead of paying us an hourly rate, you pay us a fixed rate, and then we allocate our time, people, and resources that make the most sense for your strategy at that point in time.
We also have a performanced-basd pricing model for specific partnerships. This typically is a lower fixed rate + an agreed percentage of top line revenue from our campaigns. If you’re unsure on how this works, we encourage you to schedule a call with our team.
Take a deep dive and get into the weeds with us! Get the step-by-step playbook on our most asked-for services.
We like to share these case studies to articulate how we help businesses grow. But, a great partnership is also about people. Ready to learn more?