The not-so-secret sauce on how to create a content plan.
So, you’re producing a ton of content, but when you Google your key terms, you’re still falling on page two or—gasp—maybe even page three.
And, even though your strategy focused on the keywords in your industry with high volume, you take a peek into Google Analytics and see that very little traffic is finding your website that way. Or maybe you have some traffic but the conversion rates among them are frustratingly low.
Truth is, content marketing is a strange beast. More accurately, it is a needy beast that takes a thoughtful approach and a lot of attention. But it’s worth it. And we truly can’t stress this enough. Be forewarned: the results are not instantaneous. In fact, you may not see much improvement for the first two to three months. But the results are going to be sticky, which means they are going to last. And if you implemented a solid content marketing strategy, your content should keep moving up in the ranks and getting more page views from the customers you really want.
A key detail to keep in mind is that while traffic growth is an important measure of success, honing in on KPIs like conversions, bounce rate, and time on site are far more important metrics. Plus, traffic like this is going to pay dividends by increasing your ranking and thereby attracting even more new leads. So before you even write a single word, it’s critical to determine its goals and track content-specific goals back to your bigger-picture business growth.
At Tuff, we are transparent about how we achieve success, and we’d love to get you on the right track. Maybe it is because we’re givers, or perhaps it’s because we don’t want to see any more bad content on the internet. So without further ado, here is our step-by-step process for creating your content marketing strategy from scratch.
Even after reading all the content marketing posts above, you may have more questions. You may determine that your conversion rate from organic is better than paid, and it’s time to invest more resources there, or that you need a fresh set of eyes on your business. If that is the case, then feel free to reach out to us. We can share our expertise with you as a consultant or as a plug-in team that can help with content strategy, PPC strategy, social strategy, technical SEO, and anything else you need to grow your business. After all, we are a growth marketing agency designed to help your company achieve quick wins and long-term growth.
We also love directing people to other kick-ass agencies and sites specializing in content strategy. You’ll find a wealth of content marketing strategy topics. We hope you found this post helpful, and if so, feel free to share it. Don’t be a stranger.