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The latest trends, analytics, and strategies for Facebook, Google, YouTube, SEO, Content, and more.

Developing A Youtube Ads Strategy for Brand Awareness & Performance

With every passing year, brands are changing and adapting to the new growth climate. Automation is changing the game for most PPC channels, especially Google Ads. Data-driven creative is increasingly…

March 8, 2023

10 Minute Read

Chris Alarcon
PPC Strategist

How to Uncover Voice of Customer Data to Create High-Impact, High-Value Messaging

What do the most successful companies have in common? They put their customer first. Companies that focus on creating products and services that solve a customer problem win. Why? Because…

March 7, 2023

10 Minute Read

Bridget Doherty

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

Understanding the avenues users enter your site through is invaluable. Maybe social channels drive quality traffic to the site. For well-known brands, direct traffic may be the main driver. A…

March 6, 2023

15 Minute Read

Jesse Nasadowski
PPC Strategist

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing

We’ve written blogs about the key components that make up performance creative and how to utilize this type of creative to generate results and we’ve written blogs about how to…

February 22, 2023

7 Minute Read

Kayla Barry
Social Ads Strategist

Small, Fast, and Intentional Experiments: Using CRO to Grow Sign Ups by 219%

We have a client at Tuff that leverages a webinar as their primary lead funnel. It’s so successful, in fact, that almost all of the brand’s media budget is allocated…

February 21, 2023

4 Minute Read

Janie Espinoza

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

A person reviewing data on google search console — Uncategorized

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel
March 6, 2023/by Jesse Nasadowski

people working in a conference room — SEO Content Strategy Growth Marketing

Prioritizing Unpaid Channels During an Economic Downturn
February 8, 2023/by Rebecca Berin

Team working - TN — SEO Content Strategy Derek Coleman

How To Conduct A Time-Based Content Analysis [Free Template]
December 6, 2022/by Derek Coleman

Derek working - TN — SEO Content Strategy Derek Coleman

Conducting A Content Inventory Audit With Quartiles [Free Template]
December 6, 2022/by Derek Coleman

Youtube SEO Checklist — Uncategorized

Youtube SEO Checklist to Skyrocket Your Visibility
November 30, 2022/by Claire Routh

tuff-linkedin_ads-playlist-HERO — LinkedIn Kayla Barry

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?
November 29, 2022/by Kayla Barry

watching youtube on a computer

Developing A Youtube Ads Strategy for Brand Awareness & Performance

March 8, 2023

A person reviewing data on google search console

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

March 6, 2023

abm ad creative

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing

February 22, 2023

tuff website a b test

9 Effective Ways To Test New AI in Digital Marketing

February 16, 2023

people working in a conference room

Prioritizing Unpaid Channels During an Economic Downturn

February 8, 2023

How To Measure Brand-Related KPIs

January 12, 2023

people working in a conference room — SEO Content Strategy Growth Marketing

Prioritizing Unpaid Channels During an Economic Downturn
February 8, 2023/by Rebecca Berin

Team working - TN — SEO Content Strategy Derek Coleman

How To Conduct A Time-Based Content Analysis [Free Template]
December 6, 2022/by Derek Coleman

Derek working - TN — SEO Content Strategy Derek Coleman

Conducting A Content Inventory Audit With Quartiles [Free Template]
December 6, 2022/by Derek Coleman

ux and seo wireframe — SEO Content Strategy Christian Stewart

How UX and SEO Can Work Together to Increase Organic Traffic
April 8, 2022/by Christian Stewart

people working in a conference room

Prioritizing Unpaid Channels During an Economic Downturn

February 8, 2023

Team working - TN

How To Conduct A Time-Based Content Analysis [Free Template]

December 6, 2022

Derek working - TN

Conducting A Content Inventory Audit With Quartiles [Free Template]

December 6, 2022

man looking at magnifier

How to Do a Keyword Gap Analysis

June 24, 2022

user forecasting SEO with Google Analytics

SEO Forecasting—A How-to Guide and Free Template

June 16, 2022

How UX and SEO Can Work Together to Increase Organic Traffic

April 8, 2022

people working in a conference room — SEO Content Strategy Growth Marketing

Prioritizing Unpaid Channels During an Economic Downturn
February 8, 2023/by Rebecca Berin

Team working - TN — SEO Content Strategy Derek Coleman

How To Conduct A Time-Based Content Analysis [Free Template]
December 6, 2022/by Derek Coleman

Derek working - TN — SEO Content Strategy Derek Coleman

Conducting A Content Inventory Audit With Quartiles [Free Template]
December 6, 2022/by Derek Coleman

scale media spend — SEO Elicia Tedrow

Free SEO Report Template
September 28, 2022/by Elly Tedrow

people working in a conference room

Prioritizing Unpaid Channels During an Economic Downturn

February 8, 2023

Team working - TN

How To Conduct A Time-Based Content Analysis [Free Template]

December 6, 2022

Derek working - TN

Conducting A Content Inventory Audit With Quartiles [Free Template]

December 6, 2022

scale media spend

Free SEO Report Template

September 28, 2022

duplicate content seo

Duplicate Content and SEO Guide

September 19, 2022

How to do an eCommerce SEO Audit

How Much Does SEO Cost?

August 31, 2022

inbox on a phone — Email Marketing Strategies Attract more engaged customers Elle Ossello

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers
July 21, 2021/by Elle Ossello

mobile delivery app growth — Growth Marketing Email Marketing Strategies How growing businesses find success with Tuff Elle Ossello

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling
June 25, 2021/by Elle Ossello

email inbox — Email Marketing Strategies Winning new customers for your startup Elle Ossello

A Hill We’ll Die On: Email is Critical to Your CRO
June 14, 2021/by Elle Ossello

Example of an ecommerce email on a phone. — Email Marketing Strategies Other Topics Ellen Janstch

A Crash Course in Email Marketing for Your eCommerce Store
June 25, 2020/by Ellen Jantsch

Email onboarding flow computer. — Email Marketing Strategies How growing businesses find success with Tuff Ellen Janstch

Onboarding Emails: Three things that increased clicks by 50%
April 21, 2020/by Ellen Jantsch

inbox on a phone

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers

July 21, 2021

mobile delivery app growth

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

June 25, 2021

email inbox

A Hill We’ll Die On: Email is Critical to Your CRO

June 14, 2021

Example of an ecommerce email on a phone.

A Crash Course in Email Marketing for Your eCommerce Store

June 25, 2020

Email onboarding flow computer.

Onboarding Emails: Three things that increased clicks by 50%

April 21, 2020

abm ad creative — Creative

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing
February 22, 2023/by Kayla Barry

tuff-2022-creative-post-1 — Creative

How Performance Creative Generates Bold, Actionable Results for Growth Marketing
January 9, 2023/by Hannah Burks

creative testing — Creative

Which Product Features Matter Most? How to Use Creative Testing to Find Out
January 5, 2023/by Tim Benson

AB-Testing-Your-Landing-Page-to-Reduce-CAC-Tiny-Changes-Big-Result — Creative

How to Set Up an A/B Test so You Get REAL Results
December 5, 2022/by Elle Ossello

Ad Creative Types — Creative Elle Ossello

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)
April 12, 2022/by Elle Ossello

watching tiktok ads on mobile — Creative Elle Ossello

The 5 Main Components of Effective TikTok Ad Creative
February 28, 2022/by Elle Ossello

abm ad creative

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing

February 22, 2023

How Performance Creative Generates Bold, Actionable Results for Growth Marketing

January 9, 2023

creative testing

Which Product Features Matter Most? How to Use Creative Testing to Find Out

January 5, 2023

How to Set Up an A/B Test so You Get REAL Results

December 5, 2022

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)

April 12, 2022

watching tiktok ads on mobile

The 5 Main Components of Effective TikTok Ad Creative

February 28, 2022

tuff-tips-google-optimize-thumbnail — CRO

How to Uncover Voice of Customer Data to Create High-Impact, High-Value Messaging
March 7, 2023/by Bridget Doherty

cro testing — CRO

Small, Fast, and Intentional Experiments: Using CRO to Grow Sign Ups by 219%
February 21, 2023/by Janie Espinoza

bit.io-blog-thumbnail — CRO

The Anatomy of a High-Converting Landing Page
January 11, 2023/by Sean Tremaine

testing website hero messages — CRO

Give SaaS Landing Pages Some TLC: How We Doubled Our Conversion Rate For bit.io
December 27, 2022/by Tim Benson

tuff website a b test — CRO

The A/B Test that Increased Our Conversions by 210%
December 13, 2022/by Janie Espinoza

cro testing — CRO

CRO Testing: Expert Guide to Setting Up CRO Tests
November 2, 2022/by Janie Espinoza

How to Uncover Voice of Customer Data to Create High-Impact, High-Value Messaging

March 7, 2023

cro testing

Small, Fast, and Intentional Experiments: Using CRO to Grow Sign Ups by 219%

February 21, 2023

bit.io-blog-thumbnail

The Anatomy of a High-Converting Landing Page

January 11, 2023

testing website hero messages

Give SaaS Landing Pages Some TLC: How We Doubled Our Conversion Rate For bit.io

December 27, 2022

tuff website a b test

The A/B Test that Increased Our Conversions by 210%

December 13, 2022

cro testing

CRO Testing: Expert Guide to Setting Up CRO Tests

November 2, 2022

tuff website a b test — Growth Marketing

9 Effective Ways To Test New AI in Digital Marketing
February 16, 2023/by Ellen Jantsch

people working in a conference room — SEO Content Strategy Growth Marketing

Prioritizing Unpaid Channels During an Economic Downturn
February 8, 2023/by Rebecca Berin

Growth Marketing

How To Measure Brand-Related KPIs

January 12, 2023/by Chris Alarcon

marketing team working on a split test — Growth Marketing Ellen Janstch

When Testing New Channels, Should You Go Higher or Lower In The Funnel?
July 25, 2022/by Ellen Jantsch

A person budget planning for digital ad spend — Facebook Advertising PPC Growth Marketing Adli Kilic

5 Channels to Diversify Your Digital Ad Spend
June 22, 2022/by Adli Kilic

customer information on computer — Growth Marketing Attract more engaged customers John Atkins

Zero Party Data: What It Means + Why And How You Should Be Collecting It
June 13, 2022/by John Atkins

tuff website a b test

9 Effective Ways To Test New AI in Digital Marketing

February 16, 2023

people working in a conference room

Prioritizing Unpaid Channels During an Economic Downturn

February 8, 2023

How To Measure Brand-Related KPIs

January 12, 2023

marketing team working on a split test

When Testing New Channels, Should You Go Higher or Lower In The Funnel?

July 25, 2022

A person budget planning for digital ad spend

5 Channels to Diversify Your Digital Ad Spend

June 22, 2022

customer information on computer

Zero Party Data: What It Means + Why And How You Should Be Collecting It

June 13, 2022

tuff-linkedin_ads-playlist-HERO — LinkedIn Kayla Barry

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?
November 29, 2022/by Kayla Barry

spark ads — TikTok ads David Lawson

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)
November 3, 2022/by David Lawson

top linkedin lead gen strategies — LinkedIn David Lawson

LinkedIn Ads Best Practices: 4 Tips for Your Next Campaign
October 27, 2022/by David Lawson

watching tiktok ads on mobile — TikTok ads

We Spent $100k on TikTok Video Ads in 30 Days and Pulled These Benchmarks
October 17, 2022/by David Lawson

tiktok seo — SEO TikTok ads Rebecca Berin

TikTok SEO: What is it and how to rank
August 11, 2022/by Rebecca Berin

A person budget planning for digital ad spend — Facebook Advertising PPC How growing businesses find success with Tuff Kristin Dick

How We Decreased Pathstream’s CAC by 59% YoY
August 8, 2022/by Kristin Dick

watching youtube on a computer

Developing A Youtube Ads Strategy for Brand Awareness & Performance

March 8, 2023

spark ads

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)

November 3, 2022

watching tiktok ads on mobile

We Spent $100k on TikTok Video Ads in 30 Days and Pulled These Benchmarks

October 17, 2022

tiktok seo

TikTok SEO: What is it and how to rank

August 11, 2022

A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

August 8, 2022

TikTok Advertising Best Practices: How to Make Great TikTok Creative

August 3, 2022

A person budget planning for digital ad spend — Facebook Advertising PPC How growing businesses find success with Tuff Kristin Dick

How We Decreased Pathstream’s CAC by 59% YoY
August 8, 2022/by Kristin Dick

A person budget planning for digital ad spend — Facebook Advertising PPC Growth Marketing Adli Kilic

5 Channels to Diversify Your Digital Ad Spend
June 22, 2022/by Adli Kilic

team working on google ads — PPC Chris Alarcon

How Much Do Google Ads Cost?
June 9, 2022/by Chris Alarcon

Google Performance Max Strategy — PPC Jess Nasadowski

Google’s Performance Max Campaigns: How Tuff Clients Are Using It
May 4, 2022/by Jesse Nasadowski

startup team working on growth marketing tactics — PPC Jess Nasadowski

Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands
February 18, 2022/by Jesse Nasadowski

working on a google ads account on mobile — PPC Adli Kilic

Capitalizing On Google Ads Automation Techniques To Scale Growth
February 17, 2022/by Adli Kilic

A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

August 8, 2022

A person budget planning for digital ad spend

5 Channels to Diversify Your Digital Ad Spend

June 22, 2022

team working on google ads

How Much Do Google Ads Cost?

June 9, 2022

Google’s Performance Max Campaigns: How Tuff Clients Are Using It

May 4, 2022

startup team working on growth marketing tactics

Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands

February 18, 2022

working on a google ads account on mobile

Capitalizing On Google Ads Automation Techniques To Scale Growth

February 17, 2022

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