Growth Strategy, Growth Mindset, Growth Pitfalls, and More | Tuff's Blog

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The latest trends, analytics, and strategies for Facebook, Google, YouTube, SEO, Content, and more.

TikTok SEO: What is it and how to rank

In the last year, TikTok has proven it has the ability to get more powerful in the social media world, and now the search world as well. Even compelling Google…

August 11, 2022

7 Minute Read

Rebecca Berin

How We Decreased Pathstream’s CAC by 59% YoY

When we first started working with Pathstream – a Series A startup that offers online certification programs that help people level up their careers, they were spending nearly $1m each…

August 8, 2022

6 Minute Read

Kristin Dick
Growth Marketer

TikTok Advertising Best Practices: How to Make Great TikTok Creative

In the past couple of years, TikTok has quick become one of the top acquisition channels for startups and established brands. The platform now has over 100 million monthly active…

August 3, 2022

6 Minute Read

Ellen Jantsch
Growth Marketer

How We Used Clearbit to Generate More Quality Leads for Thnks

As a growth agency, we run a lot of lead generation campaigns for our partners. Whether it’s B2B businesses looking to fill their pipeline or D2C brands building hype for…

August 1, 2022

6 Minute Read

Ethan Broder
Growth Marketer

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

In most true SEO stories involving newer websites, results don’t come quickly. Sure, there was that one time we increased organic traffic by 117% in just 90 days, but this…

July 26, 2022

10 Minute Read

Derek Coleman
SEO Strategist

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

tiktok seo — SEO TikTok ads Rebecca Berin

TikTok SEO: What is it and how to rank
August 11, 2022/by Rebecca Berin

A person budget planning for digital ad spend — Facebook Advertising PPC How growing businesses find success with Tuff Kristin Dick

How We Decreased Pathstream’s CAC by 59% YoY
August 8, 2022/by Kristin Dick

clearbit ad case study — How growing businesses find success with Tuff Ethan Broder

How We Used Clearbit to Generate More Quality Leads for Thnks
August 1, 2022/by Ethan Broder

seo results — SEO Derek Coleman

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO
July 26, 2022/by Derek Coleman

search rankings on google on mobile — PPC Jess Nasadowski

Utilizing Google Ads Experiments: How Testing Can Drive Consistent and Efficient Growth
July 19, 2022/by Jesse Nasadowski

Attract more engaged customers Chris Alarcon

More Data, Better Results: How We’re Leveraging Google Analytics 4 To Drive Growth

July 14, 2022/by Chris Alarcon

tiktok seo

TikTok SEO: What is it and how to rank

August 11, 2022

A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

August 8, 2022

TikTok Advertising Best Practices: How to Make Great TikTok Creative

August 3, 2022

clearbit ad case study

How We Used Clearbit to Generate More Quality Leads for Thnks

August 1, 2022

seo results

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

July 26, 2022

marketing team working on a split test

When Testing New Channels, Should You Go Higher or Lower In The Funnel?

July 25, 2022

ux and seo wireframe — SEO Content Strategy Christian Stewart

How UX and SEO Can Work Together to Increase Organic Traffic
April 8, 2022/by Christian Stewart

content-remediation-content-updating — SEO Content Strategy Derek Coleman

Content Remediation: How to Boost Your Ranking By Refreshing Old Content
May 4, 2021/by Derek Coleman

content strategy template — Content Strategy

How to Build a Quarterly Content Marketing Strategy (Using Tuff’s as an Example)
April 20, 2021/by Ellen Jantsch

man looking at magnifier

How to Do a Keyword Gap Analysis

June 24, 2022

user forecasting SEO with Google Analytics

SEO Forecasting—A How-to Guide and Free Template

June 16, 2022

How UX and SEO Can Work Together to Increase Organic Traffic

April 8, 2022

Content Remediation: How to Boost Your Ranking By Refreshing Old Content

May 4, 2021

content strategy template

How to Build a Quarterly Content Marketing Strategy (Using Tuff’s as an Example)

April 20, 2021

google search console

Checking Out The Competition: How To Do An SEO Competitor Analysis

April 20, 2021

tiktok seo — SEO TikTok ads Rebecca Berin

TikTok SEO: What is it and how to rank
August 11, 2022/by Rebecca Berin

seo results — SEO Derek Coleman

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO
July 26, 2022/by Derek Coleman

How to do an eCommerce SEO Audit — SEO Scaling your ecommerce brand Derek Coleman

How to Conduct an eCommerce SEO Audit and Checklist
May 26, 2022/by Derek Coleman

Internal Link Optimization — SEO Christian Stewart

How (and Why) You Should Use Internal Link Optimization
May 19, 2022/by Christian Stewart

tiktok seo

TikTok SEO: What is it and how to rank

August 11, 2022

seo results

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

July 26, 2022

man looking at magnifier

How to Do a Keyword Gap Analysis

June 24, 2022

user forecasting SEO with Google Analytics

SEO Forecasting—A How-to Guide and Free Template

June 16, 2022

How to do an eCommerce SEO Audit

How to Conduct an eCommerce SEO Audit and Checklist

May 26, 2022

How (and Why) You Should Use Internal Link Optimization

May 19, 2022

inbox on a phone — Email Marketing Strategies Attract more engaged customers Elle Ossello

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers
July 21, 2021/by Elle Ossello

mobile delivery app growth — Growth Marketing Email Marketing Strategies How growing businesses find success with Tuff Elle Ossello

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling
June 25, 2021/by Elle Ossello

email inbox — Email Marketing Strategies Winning new customers for your startup Elle Ossello

A Hill We’ll Die On: Email is Critical to Your CRO
June 14, 2021/by Elle Ossello

Example of an ecommerce email on a phone. — Email Marketing Strategies Other Topics Ellen Janstch

A Crash Course in Email Marketing for Your eCommerce Store
June 25, 2020/by Ellen Jantsch

Email onboarding flow computer. — Email Marketing Strategies How growing businesses find success with Tuff Ellen Janstch

Onboarding Emails: Three things that increased clicks by 50%
April 21, 2020/by Ellen Jantsch

inbox on a phone

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers

July 21, 2021

mobile delivery app growth

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

June 25, 2021

email inbox

A Hill We’ll Die On: Email is Critical to Your CRO

June 14, 2021

Example of an ecommerce email on a phone.

A Crash Course in Email Marketing for Your eCommerce Store

June 25, 2020

Email onboarding flow computer.

Onboarding Emails: Three things that increased clicks by 50%

April 21, 2020

Ad Creative Types — Creative Elle Ossello

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)
April 12, 2022/by Elle Ossello

watching tiktok ads on mobile — Creative Elle Ossello

The 5 Main Components of Effective TikTok Ad Creative
February 28, 2022/by Elle Ossello

ad creative for startup — Creative Megan Trusley

Low-Cost Ways to Source Video Assets For Your Startup
February 24, 2022/by Megan Trusley

creative a video for facebook — Creative Elle Ossello

How Do Successful Startups Make Their Video Ads?
December 10, 2021/by Elle Ossello

designing video ad creative for Facebook — Creative Elle Ossello

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)
October 26, 2021/by Elle Ossello

Creative Winning new customers for your startup Megan Trusley

Revving the Creative Engine: A Checklist for Setting a New Creative Team Up for Success

October 5, 2021/by Megan Trusley

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)

April 12, 2022

watching tiktok ads on mobile

The 5 Main Components of Effective TikTok Ad Creative

February 28, 2022

ad creative for startup

Low-Cost Ways to Source Video Assets For Your Startup

February 24, 2022

creative a video for facebook

How Do Successful Startups Make Their Video Ads?

December 10, 2021

designing video ad creative for Facebook

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)

October 26, 2021

Revving the Creative Engine: A Checklist for Setting a New Creative Team Up for Success

October 5, 2021

Planning a website update on a white board. — Transform clicks into results Other Topics John Atkins

A Complete Guide to Improve Ecommerce CRO
June 23, 2022/by John Atkins

User browsing an athletic website — PPC Transform clicks into results Adli Kilic

Capitalizing On Your Branded Search Terms: How To Find The Right Mix Of Branded And Competitor Bidding
June 3, 2022/by Adli Kilic

B2B Marketing Examples — Growth Marketing TikTok ads Transform clicks into results McKenzie Fowler

How These Three Companies Use TikTok for B2B Marketing
May 17, 2022/by McKenzie Fowler

writing copy for a landing page — Transform clicks into results Kelly Rye

How To Write Landing Pages That Turn Traffic Into Paying Customers
March 22, 2022/by Kelly Rye

mapping user flows for landing pages and paid ads — Transform clicks into results Kristin Dick

How (and why) You Should Optimize Landing Page Copy For Each Target Audience
March 21, 2022/by Kristin Dick

marketing team working on a split test — Transform clicks into results Ethan Broder

How to Create a Split Test (and Why) with Google Optimize
November 2, 2021/by Ethan Broder

Planning a website update on a white board.

A Complete Guide to Improve Ecommerce CRO

June 23, 2022

User browsing an athletic website

Capitalizing On Your Branded Search Terms: How To Find The Right Mix Of Branded And Competitor Bidding

June 3, 2022

How These Three Companies Use TikTok for B2B Marketing

May 17, 2022

writing copy for a landing page

How To Write Landing Pages That Turn Traffic Into Paying Customers

March 22, 2022

mapping user flows for landing pages and paid ads

How (and why) You Should Optimize Landing Page Copy For Each Target Audience

March 21, 2022

marketing team working on a split test

How to Create a Split Test (and Why) with Google Optimize

November 2, 2021

marketing team working on a split test — Growth Marketing Ellen Janstch

When Testing New Channels, Should You Go Higher or Lower In The Funnel?
July 25, 2022/by Ellen Jantsch

Growth Marketing

Your Guide to Different Types of Marketing Agencies (and how to choose the best fit for your business!)

July 18, 2022/by Ellen Jantsch

A person budget planning for digital ad spend — Facebook Advertising PPC Growth Marketing Adli Kilic

5 Channels to Diversify Your Digital Ad Spend
June 22, 2022/by Adli Kilic

customer information on computer — Growth Marketing Attract more engaged customers John Atkins

Zero Party Data: What It Means + Why And How You Should Be Collecting It
June 13, 2022/by John Atkins

B2B Marketing Examples — Growth Marketing TikTok ads Transform clicks into results McKenzie Fowler

How These Three Companies Use TikTok for B2B Marketing
May 17, 2022/by McKenzie Fowler

marketing team working on a split test

When Testing New Channels, Should You Go Higher or Lower In The Funnel?

July 25, 2022

Your Guide to Different Types of Marketing Agencies (and how to choose the best fit for your business!)

July 18, 2022

A person budget planning for digital ad spend

5 Channels to Diversify Your Digital Ad Spend

June 22, 2022

customer information on computer

Zero Party Data: What It Means + Why And How You Should Be Collecting It

June 13, 2022

Why Should I Use Nextdoor Advertising?

June 10, 2022

How These Three Companies Use TikTok for B2B Marketing

May 17, 2022

tiktok seo — SEO TikTok ads Rebecca Berin

TikTok SEO: What is it and how to rank
August 11, 2022/by Rebecca Berin

A person budget planning for digital ad spend — Facebook Advertising PPC How growing businesses find success with Tuff Kristin Dick

How We Decreased Pathstream’s CAC by 59% YoY
August 8, 2022/by Kristin Dick

Nextdoor Ad Planning — TikTok ads

TikTok Advertising Best Practices: How to Make Great TikTok Creative
August 3, 2022/by Ellen Jantsch

two women scrolling on TikTok — TikTok ads Kate Theobald

Want To Run TikTok Prospecting Campaigns That Convert? Try This! [Data Included]
July 21, 2022/by Kate Theobald

benchmarking tiktok video ads — Facebook Advertising TikTok ads

Benchmarking TikTok Video Ad Hook Rates
July 6, 2022/by Jack DiGregorio

A person budget planning for digital ad spend — Facebook Advertising PPC Growth Marketing Adli Kilic

5 Channels to Diversify Your Digital Ad Spend
June 22, 2022/by Adli Kilic

tiktok seo

TikTok SEO: What is it and how to rank

August 11, 2022

A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

August 8, 2022

TikTok Advertising Best Practices: How to Make Great TikTok Creative

August 3, 2022

two women scrolling on TikTok

Want To Run TikTok Prospecting Campaigns That Convert? Try This! [Data Included]

July 21, 2022

Benchmarking TikTok Video Ad Hook Rates

July 6, 2022

A person budget planning for digital ad spend

5 Channels to Diversify Your Digital Ad Spend

June 22, 2022

A person budget planning for digital ad spend — Facebook Advertising PPC How growing businesses find success with Tuff Kristin Dick

How We Decreased Pathstream’s CAC by 59% YoY
August 8, 2022/by Kristin Dick

search rankings on google on mobile — PPC Jess Nasadowski

Utilizing Google Ads Experiments: How Testing Can Drive Consistent and Efficient Growth
July 19, 2022/by Jesse Nasadowski

A person budget planning for digital ad spend — Facebook Advertising PPC Growth Marketing Adli Kilic

5 Channels to Diversify Your Digital Ad Spend
June 22, 2022/by Adli Kilic

team working on google ads — PPC Chris Alarcon

How Much Do Google Ads Cost?
June 9, 2022/by Chris Alarcon

User browsing an athletic website — PPC Transform clicks into results Adli Kilic

Capitalizing On Your Branded Search Terms: How To Find The Right Mix Of Branded And Competitor Bidding
June 3, 2022/by Adli Kilic

Google Performance Max Strategy — PPC Jess Nasadowski

Google’s Performance Max Campaigns: How Tuff Clients Are Using It
May 4, 2022/by Jesse Nasadowski

A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

August 8, 2022

search rankings on google on mobile

Utilizing Google Ads Experiments: How Testing Can Drive Consistent and Efficient Growth

July 19, 2022

A person budget planning for digital ad spend

5 Channels to Diversify Your Digital Ad Spend

June 22, 2022

team working on google ads

How Much Do Google Ads Cost?

June 9, 2022

User browsing an athletic website

Capitalizing On Your Branded Search Terms: How To Find The Right Mix Of Branded And Competitor Bidding

June 3, 2022

Google’s Performance Max Campaigns: How Tuff Clients Are Using It

May 4, 2022