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The latest trends, analytics, and strategies for Facebook, Google, YouTube, SEO, Content, and more.

Youtube SEO Checklist to Skyrocket Your Visibility

If your videos are not ranking at the top of search results, you’re likely missing a few key elements in your Youtube SEO strategy. We know the Youtube algorithm aims…

November 30, 2022

11 Minute Read

Claire Routh

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?

Several of our partnerships here at Tuff are with B2B businesses who are looking for new and fresh ways to generate leads - and quality ones at that. B2B is…

November 29, 2022

7 Minute Read

Kayla Barry
Social Ads Strategist

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)

With Facebook getting more challenging by the day, many advertisers and marketers are turning their attention to advertising on TikTok. It seems like every day there is another statistic about…

November 3, 2022

7 Minute Read

David Lawson
Social Ads Strategist

CRO Testing: Expert Guide to Setting Up CRO Tests

CRO testing helps us identify the best outcome of a website change based on our main goals. It also serves as an analysis of user behavior that can give us…

November 2, 2022

12 Minute Read

Janie Espinoza

LinkedIn Ads Best Practices: 4 Tips for Your Next Campaign

You’d be forgiven for dismissing LinkedIn as just a place that people go to when they’re looking for jobs. After all, that’s how it was marketed to so many…

October 27, 2022

6 Minute Read

David Lawson
Social Ads Strategist

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

Youtube SEO Checklist — Uncategorized

Youtube SEO Checklist to Skyrocket Your Visibility
November 30, 2022/by Claire Routh

tuff-linkedin_ads-playlist-HERO — LinkedIn Kayla Barry

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?
November 29, 2022/by Kayla Barry

top linkedin lead gen strategies — LinkedIn David Lawson

LinkedIn Ads Best Practices: 4 Tips for Your Next Campaign
October 27, 2022/by David Lawson

scale media spend — SEO Elicia Tedrow

Free SEO Report Template
September 28, 2022/by Elly Tedrow

Youtube SEO Checklist

Youtube SEO Checklist to Skyrocket Your Visibility

November 30, 2022

tuff-linkedin_ads-playlist-HERO

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?

November 29, 2022

spark ads

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)

November 3, 2022

top linkedin lead gen strategies

LinkedIn Ads Best Practices: 4 Tips for Your Next Campaign

October 27, 2022

watching tiktok ads on mobile

We Spent $100k on TikTok Video Ads in 30 Days and Pulled These Benchmarks

October 17, 2022

scale media spend

Free SEO Report Template

September 28, 2022

ux and seo wireframe — SEO Content Strategy Christian Stewart

How UX and SEO Can Work Together to Increase Organic Traffic
April 8, 2022/by Christian Stewart

content-remediation-content-updating — SEO Content Strategy Derek Coleman

Content Remediation: How to Boost Your Ranking By Refreshing Old Content
May 4, 2021/by Derek Coleman

content strategy template — Content Strategy

How to Build a Quarterly Content Marketing Strategy (Using Tuff’s as an Example)
April 20, 2021/by Ellen Jantsch

man looking at magnifier

How to Do a Keyword Gap Analysis

June 24, 2022

user forecasting SEO with Google Analytics

SEO Forecasting—A How-to Guide and Free Template

June 16, 2022

How UX and SEO Can Work Together to Increase Organic Traffic

April 8, 2022

Content Remediation: How to Boost Your Ranking By Refreshing Old Content

May 4, 2021

content strategy template

How to Build a Quarterly Content Marketing Strategy (Using Tuff’s as an Example)

April 20, 2021

A person reviewing data on google search console

How Long Before you See Results from an SEO Content Strategy?

April 2, 2021

scale media spend — SEO Elicia Tedrow

Free SEO Report Template
September 28, 2022/by Elly Tedrow

using google search console to measure impressions — SEO Derek Coleman

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%
August 15, 2022/by Derek Coleman

tiktok seo — SEO TikTok ads Rebecca Berin

TikTok SEO: What is it and how to rank
August 11, 2022/by Rebecca Berin

seo results — SEO Derek Coleman

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO
July 26, 2022/by Derek Coleman

scale media spend

Free SEO Report Template

September 28, 2022

duplicate content seo

Duplicate Content and SEO Guide

September 19, 2022

How to do an eCommerce SEO Audit

How Much Does SEO Cost?

August 31, 2022

using google search console to measure impressions

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%

August 15, 2022

tiktok seo

TikTok SEO: What is it and how to rank

August 11, 2022

seo results

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

July 26, 2022

inbox on a phone — Email Marketing Strategies Attract more engaged customers Elle Ossello

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers
July 21, 2021/by Elle Ossello

mobile delivery app growth — Growth Marketing Email Marketing Strategies How growing businesses find success with Tuff Elle Ossello

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling
June 25, 2021/by Elle Ossello

email inbox — Email Marketing Strategies Winning new customers for your startup Elle Ossello

A Hill We’ll Die On: Email is Critical to Your CRO
June 14, 2021/by Elle Ossello

Example of an ecommerce email on a phone. — Email Marketing Strategies Other Topics Ellen Janstch

A Crash Course in Email Marketing for Your eCommerce Store
June 25, 2020/by Ellen Jantsch

Email onboarding flow computer. — Email Marketing Strategies How growing businesses find success with Tuff Ellen Janstch

Onboarding Emails: Three things that increased clicks by 50%
April 21, 2020/by Ellen Jantsch

inbox on a phone

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers

July 21, 2021

mobile delivery app growth

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

June 25, 2021

email inbox

A Hill We’ll Die On: Email is Critical to Your CRO

June 14, 2021

Example of an ecommerce email on a phone.

A Crash Course in Email Marketing for Your eCommerce Store

June 25, 2020

Email onboarding flow computer.

Onboarding Emails: Three things that increased clicks by 50%

April 21, 2020

Ad Creative Types — Creative Elle Ossello

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)
April 12, 2022/by Elle Ossello

watching tiktok ads on mobile — Creative Elle Ossello

The 5 Main Components of Effective TikTok Ad Creative
February 28, 2022/by Elle Ossello

ad creative for startup — Creative Megan Trusley

Low-Cost Ways to Source Video Assets For Your Startup
February 24, 2022/by Megan Trusley

designing video ad creative for Facebook — Creative Elle Ossello

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)
October 26, 2021/by Elle Ossello

Creative Winning new customers for your startup Megan Trusley

Revving the Creative Engine: A Checklist for Setting a New Creative Team Up for Success

October 5, 2021/by Megan Trusley

watching video ads — Creative Winning new customers for your startup Elle Ossello

5 Tips for Making Great (and Cost Effective) Video Ad Creative
September 8, 2021/by Elle Ossello

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)

April 12, 2022

watching tiktok ads on mobile

The 5 Main Components of Effective TikTok Ad Creative

February 28, 2022

ad creative for startup

Low-Cost Ways to Source Video Assets For Your Startup

February 24, 2022

designing video ad creative for Facebook

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)

October 26, 2021

Revving the Creative Engine: A Checklist for Setting a New Creative Team Up for Success

October 5, 2021

5 Tips for Making Great (and Cost Effective) Video Ad Creative

September 8, 2021

cro testing — CRO

CRO Testing: Expert Guide to Setting Up CRO Tests
November 2, 2022/by Janie Espinoza

testing website hero messages — CRO Kelly Rye

No Capes Required: The Secrets to Writing Great Hero Messages
August 17, 2022/by Kelly Rye

Planning a website update on a white board. — Transform clicks into results Other Topics John Atkins

A Complete Guide to Improve Ecommerce CRO
June 23, 2022/by John Atkins

B2B Marketing Examples — Growth Marketing TikTok ads Transform clicks into results McKenzie Fowler

How These Three Companies Use TikTok for B2B Marketing
May 17, 2022/by McKenzie Fowler

writing copy for a landing page — Transform clicks into results Kelly Rye

How To Write Landing Pages That Turn Traffic Into Paying Customers
March 22, 2022/by Kelly Rye

mapping user flows for landing pages and paid ads — Transform clicks into results Kristin Dick

How (and why) You Should Optimize Landing Page Copy For Each Target Audience
March 21, 2022/by Kristin Dick

cro testing

CRO Testing: Expert Guide to Setting Up CRO Tests

November 2, 2022

testing website hero messages

No Capes Required: The Secrets to Writing Great Hero Messages

August 17, 2022

Planning a website update on a white board.

A Complete Guide to Improve Ecommerce CRO

June 23, 2022

How These Three Companies Use TikTok for B2B Marketing

May 17, 2022

writing copy for a landing page

How To Write Landing Pages That Turn Traffic Into Paying Customers

March 22, 2022

mapping user flows for landing pages and paid ads

How (and why) You Should Optimize Landing Page Copy For Each Target Audience

March 21, 2022

marketing team working on a split test — Growth Marketing Ellen Janstch

When Testing New Channels, Should You Go Higher or Lower In The Funnel?
July 25, 2022/by Ellen Jantsch

A person budget planning for digital ad spend — Facebook Advertising PPC Growth Marketing Adli Kilic

5 Channels to Diversify Your Digital Ad Spend
June 22, 2022/by Adli Kilic

customer information on computer — Growth Marketing Attract more engaged customers John Atkins

Zero Party Data: What It Means + Why And How You Should Be Collecting It
June 13, 2022/by John Atkins

B2B Marketing Examples — Growth Marketing TikTok ads Transform clicks into results McKenzie Fowler

How These Three Companies Use TikTok for B2B Marketing
May 17, 2022/by McKenzie Fowler

startup team working on growth marketing tactics — Growth Marketing Attract more engaged customers Ellen Janstch

Digital Marketing vs. Growth Marketing – What’s the Difference?
April 6, 2022/by Ellen Jantsch

marketing team working on a split test

When Testing New Channels, Should You Go Higher or Lower In The Funnel?

July 25, 2022

A person budget planning for digital ad spend

5 Channels to Diversify Your Digital Ad Spend

June 22, 2022

customer information on computer

Zero Party Data: What It Means + Why And How You Should Be Collecting It

June 13, 2022

Why Should I Use Nextdoor Advertising?

June 10, 2022

How These Three Companies Use TikTok for B2B Marketing

May 17, 2022

startup team working on growth marketing tactics

Digital Marketing vs. Growth Marketing – What’s the Difference?

April 6, 2022

tuff-linkedin_ads-playlist-HERO — LinkedIn Kayla Barry

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?
November 29, 2022/by Kayla Barry

spark ads — TikTok ads David Lawson

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)
November 3, 2022/by David Lawson

top linkedin lead gen strategies — LinkedIn David Lawson

LinkedIn Ads Best Practices: 4 Tips for Your Next Campaign
October 27, 2022/by David Lawson

watching tiktok ads on mobile — TikTok ads

We Spent $100k on TikTok Video Ads in 30 Days and Pulled These Benchmarks
October 17, 2022/by David Lawson

tiktok seo — SEO TikTok ads Rebecca Berin

TikTok SEO: What is it and how to rank
August 11, 2022/by Rebecca Berin

A person budget planning for digital ad spend — Facebook Advertising PPC How growing businesses find success with Tuff Kristin Dick

How We Decreased Pathstream’s CAC by 59% YoY
August 8, 2022/by Kristin Dick

spark ads

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)

November 3, 2022

watching tiktok ads on mobile

We Spent $100k on TikTok Video Ads in 30 Days and Pulled These Benchmarks

October 17, 2022

tiktok seo

TikTok SEO: What is it and how to rank

August 11, 2022

A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

August 8, 2022

TikTok Advertising Best Practices: How to Make Great TikTok Creative

August 3, 2022

two women scrolling on TikTok

Want To Run TikTok Prospecting Campaigns That Convert? Try This! [Data Included]

July 21, 2022

A person budget planning for digital ad spend — Facebook Advertising PPC How growing businesses find success with Tuff Kristin Dick

How We Decreased Pathstream’s CAC by 59% YoY
August 8, 2022/by Kristin Dick

A person budget planning for digital ad spend — Facebook Advertising PPC Growth Marketing Adli Kilic

5 Channels to Diversify Your Digital Ad Spend
June 22, 2022/by Adli Kilic

team working on google ads — PPC Chris Alarcon

How Much Do Google Ads Cost?
June 9, 2022/by Chris Alarcon

Google Performance Max Strategy — PPC Jess Nasadowski

Google’s Performance Max Campaigns: How Tuff Clients Are Using It
May 4, 2022/by Jesse Nasadowski

startup team working on growth marketing tactics — PPC Jess Nasadowski

Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands
February 18, 2022/by Jesse Nasadowski

working on a google ads account on mobile — PPC Adli Kilic

Capitalizing On Google Ads Automation Techniques To Scale Growth
February 17, 2022/by Adli Kilic

A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

August 8, 2022

A person budget planning for digital ad spend

5 Channels to Diversify Your Digital Ad Spend

June 22, 2022

team working on google ads

How Much Do Google Ads Cost?

June 9, 2022

Google’s Performance Max Campaigns: How Tuff Clients Are Using It

May 4, 2022

startup team working on growth marketing tactics

Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands

February 18, 2022

working on a google ads account on mobile

Capitalizing On Google Ads Automation Techniques To Scale Growth

February 17, 2022

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