More than clicks. Get traffic that converts.

We’ll drive traffic to your website with paid and organic tactics, as well as optimize the full-funnel to increase conversions.

More than clicks. Get traffic that converts.

We’ll drive traffic to your website with paid and organic tactics, as well as optimize the full-funnel to increase conversions.

Getting traffic isn’t the end-all to growth.

Getting traffic to your website is great, but if that traffic doesn’t convert, it can be a huge waste of money. That’s why we connect our traffic strategies with optimization efforts to maximize the impact of your clicks. This approach to growth helps us develop deep learnings more efficiently and faster so we can grow from one stage to another more quickly.

Explore our conversion rate optimization case studies.

Positive outcomes for dozens of companies like yours.

OUR PROCESS

Here’s how Tuff’s proven process increases conversion rates:

OUR PROCESS

Here’s how Tuff’s proven process increases conversion rates:

Deep Dive on Site Analytics and User Research

Conducting user research and a journey analysis helps us understand your user’s world, learn more about their challenges, and generate ideas for the site improvements. This research is designed to help us boost our core KPIs and keep us focused on improvements that deliver meaningful results.

Align on Specific Conversion Goals

Your goals set the foundation for how we will build our strategy. We use them to develop conversion improvements that can be deployed in a matter of days not weeks and sets us up to learn what’s getting people (or stopping them) to take action.

Build, Measure, and Repeat

We’ll wireframe our improvements before pushing them live. Once we implement our updates, we’ll measure and optimize to see what matches the original hypothesis. This process repeats in waves as we compile our learnings and move on to the next test.

Deep Dive on Site Analytics and User Research

Conducting user research and a journey analysis helps us understand your user’s world, learn more about their challenges, and generate ideas for the site improvements. This research is designed to help us boost our core KPIs and keep us focused on improvements that deliver meaningful results.

Align on Specific Conversion Goals

Your goals set the foundation for how we will build our strategy. We use them to develop conversion improvements that can be deployed in a matter of days not weeks and sets us up to learn what’s getting people (or stopping them) to take action.

Build, Measure, and Repeat

We’ll wireframe our improvements before pushing them live. Once we implement our updates, we’ll measure and optimize to see what matches the original hypothesis. This process repeats in waves as we compile our learnings and move on to the next test.

“The team at Tuff really understands how to maximize our budget.

They’re great to work with and responsive to our needs for reporting and communication.”

DAN KRAUS, VP GLOBAL SALES AND MARKETING, VISION 33

Here’s why businesses choose Tuff for growth:

Driven by experiments

Testing and optimization is part of our growth DNA. We hypothesize, design, and split test landing pages to grow your conversion rates.

A winning combination of PPC + CRO

Every ad is optimized to appeal to your target market. Every landing page is A/B tested to improve your landing page performance. We pull every lever we can to improve your PPC performance and we never run dry on innovative ways to improve your campaigns. Tell me more about PPC.

Dedicated to results

Our team is ROI focused. Every adjustment to your landing page and website are based on acquisition cost, quality, and value. As business owners ourselves, we are able to relate to your goals and challenges. We’re humbled to partner with clients and be trusted with this investment in growth.

“The team at Tuff really understands how to maximize our budget.

They’re great to work with and responsive to our needs for reporting and communication.”

DAN KRAUS, VP GLOBAL SALES AND MARKETING, VISION 33

Here’s why businesses choose Tuff for growth:

Driven by experiments

Testing and optimization is part of our growth DNA. We hypothesize, design, and split test landing pages to grow your conversion rates.

A winning combination of PPC + CRO

Every ad is optimized to appeal to your target market. Every landing page is A/B tested to improve your landing page performance. We pull every lever we can to improve your PPC performance and we never run dry on innovative ways to improve your campaigns. Tell me more about PPC.

Dedicated to results

Our team is ROI focused. Every adjustment to your landing page and website are based on acquisition cost, quality, and value. As business owners ourselves, we are able to relate to your goals and challenges. We’re humbled to partner with clients and be trusted with this investment in growth.

CASE STUDY: KOALA + TUFF

Koala increased their eCommerce conversion rate by 153%.

We looked at every aspect of Koala’s marketing funnel to identify ways to sell more products online. We integrated closely as a team with a clear growth marketing roadmap that included tactics for Google Ads, YouTube, Facebook Ads, and CRO. It wasn’t just about getting more traffic to the site, but also optimizing the conversion funnel and tracking results.

KEY STATS

153%

increase in eCommerce conversion rate

311%

increase in average session duration

26%

decrease in bounce rate

THE PROBLEM:

We were ready to scale up traffic, but we need to improve our eCommerce conversion rate before opening up the funnel.

THE SOLUTION:

Tuff and Koala developed a UX testing plan, which included improvements to the homepage, additional product pages, and a reviews page overhaul. We’re still making improvements using our testing process, focused on inching up the conversion rate, ROAS, and revenue.

Want to schedule a free strategy session with our team?

It’s a 30-minute call to discuss goals and learn more about Tuff. We’ll come with key growth strategies specific to your business. If nothing else, it’s an opportunity to think through ideas for growing your business, and we can leave it at that.

tuff b2b

Want to schedule a free strategy session with our team?

It’s a 30-minute call to discuss goals and learn more about Tuff. We’ll come with key growth strategies specific to your business. If nothing else, it’s an opportunity to think through ideas for growing your business, and we can leave it at that.