Getting traffic isnât the end-all to growth.
Getting traffic to your website is great, but if that traffic doesnât convert, it can be a huge waste of money. Thatâs why we connect our traffic strategies with optimization efforts to maximize the impact of your clicks. This approach to growth helps us develop deep learnings quicker and more efficiently so we can fast-track growth from one stage to the next.
Explore our conversion rate optimization case studies.
Positive outcomes for dozens of companies like yours.
Link to: How To Run Paid Acquisition Campaigns For Your Subscription Business
How We Boosted Koalaâs eCommerce Conversion Rate by 153%
Link to: Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales
How Wireframing Will Improve Your Landing Page Conversion Rate
Link to: How Tuff Partnered with EZ Lifestyle on Facebook and Instagram to Increase Revenue by 50%
How To Build Conversion Focused Landing Pages That Drive Leads
Our Process
Hereâs how Tuffâs proven process increases conversion rates:
Deep Dive on Site Analytics and User Research
Conducting user research and a journey analysis helps us understand your userâs world, learn more about their challenges, and generate ideas for the site improvements. This research is designed to help us boost our core KPIs and keep us focused on improvements that deliver meaningful results.
Align on Specific Conversion Goals
Your goals set the foundation for how we will build our strategy. We use them to develop conversion improvements that can be deployed in a matter of days not weeks and sets us up to learn whatâs getting people (or stopping them) to take action.
Build, Measure, and Repeat
Weâll wireframe our improvements before pushing them live. Once we implement our updates, weâll measure and optimize to see what matches the original hypothesis. This process repeats in waves as we compile our learnings and move on to the next test.
Deep Dive on Site Analytics and User Research
Conducting user research and a journey analysis helps us understand your userâs world, learn more about their challenges, and generate ideas for the site improvements. This research is designed to help us boost our core KPIs and keep us focused on improvements that deliver meaningful results.
Align on Specific Conversion Goals
Your goals set the foundation for how we will build our strategy. We use them to develop conversion improvements that can be deployed in a matter of days not weeks and sets us up to learn whatâs getting people (or stopping them) to take action.
Build, Measure, and Repeat
Weâll wireframe our improvements before pushing them live. Once we implement our updates, weâll measure and optimize to see what matches the original hypothesis. This process repeats in waves as we compile our learnings and move on to the next test.
“Tuff is amazing. For about 11 years, I’ve always been involved with or owned some element of a brand’s marketing efforts. I’ve been given teams that already existed or tasked with finding the right partner. Tuff is honestly the first time someone’s REALLY nailed it. I mean completely nailed it! They understood us quickly. They report in weekly and the reports make sense to me. They have awesome ideas and follow through.
I feel completely at ease that they are in charge of that critical part of the our SaaS business. They truly know everything there is and give amazing advice, direction, and take action constantly on our behalf.”
Kristi Anderson
ThalamusGME
Hereâs why businesses choose Tuff for growth:
“Tuff is amazing. For about 11 years, I’ve always been involved with or owned some element of a brand’s marketing efforts. I’ve been given teams that already existed or tasked with finding the right partner. Tuff is honestly the first time someone’s REALLY nailed it. I mean completely nailed it! They understood us quickly. They report in weekly and the reports make sense to me. They have awesome ideas and follow through.
I feel completely at ease that they are in charge of that critical part of the our SaaS business. They truly know everything there is and give amazing advice, direction, and take action constantly on our behalf.”
Kristi Anderson
ThalamusGME
Hereâs why businesses choose Tuff for growth:
KEY STATS
153%
increase in eCommerce conversion rate
311%
increase in average session duration
26%
decrease in bounce rate
The Problem:
We were ready to scale up traffic, but we needed to improve our eCommerce conversion rate before opening up the funnel.
The Solution:
Tuff and Koala developed a UX testing plan, which included improvements to the homepage, additional product pages, and a reviews page overhaul. Weâre still making improvements using our testing process, focused on inching up the conversion rate, ROAS, and revenue.
Hire us to be your plug-in growth marketing team.
We like to share these case studies to articulate how we help businesses grow. But, a great partnership is also about people. Ready to learn more?
