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Performance Creative: What is the Ideal Timeline and Cadence of Testing and Iterating?

Have you ever bought something from an Instagram or TikTok ad? Did it feel like that ad was specifically written just for you? If the answer is “yes,” your purchase…

Kate Theobald | December 5, 2023

Mastering the Efficient Performance Marketing Mindset: Unraveling the Justification for Marketing Investments in 2024

The prevailing theme of 2023 has been "Achieve More With Less." This is especially true right now with uncertainty still at an all-time high and the competition greater than ever…

Ellen Jantsch | December 4, 2023

2024 Facebook Advertising Guide

Facebook recently surpassed a monumental 3 billion individual users in 2023. In the past year, the advertising platform has undergone a series of transformations, ranging from subtle refinements in the…

Kate Theobald | October 31, 2023

Guides

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Videos

Conducting A Content Inventory Audit With Quartiles (Free Template)

Google Optimize: The Skip-the-Dev Way To Increase Site Performance.

How Strategic is Your Ad Creative: A Guide to Measuring Success

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