Case Studies
We get results.
We sometimes get questions about how other clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life.
Increase mobile app installs by 30x
16,000+ technical SEO fixes implemented to outrank Home Depot
After prioritizing and implement technical SEO fixes for Renogy, we are ranking #1 in Google for ‘solar panel kits’ – outranking Amazon, Home Depot, and Renogy’s #1 solar competitor; we previously weren’t ranking in the top 100. We also rank #4 for ‘solar kit’ when we previously weren’t ranking in the top 100.
Tactics:
Technical SEO, Content Strategy
Results:
16,000+ technical SEO errors fixed
5-6 pieces of growth content added per month
32% increase in organic traffic
Growth Marketing Team:
Derek 
Chris 
Ellen
In this case study, we explain how we increased organic traffic 32% and show how organic revenue is steadily increasing and growing about 37% quarter over quarter.
88% increase in revenue with SEO, PPC, and Social Ads.
From the initial click to final purchase, we worked with QuietKat to measure and optimize the entire online funnel to increase conversion rates. Our data-driven approach and integrated partnership style helped us quickly find traction as a team and scale up results.
Tactics:
Technical SEO, Content Strategy, Facebook Ads, Retargeting, Criteo, Google Ads, CRO
Results:
50% increase in organic revenue
88% increase overall eCommerce revenue
26% increase in eCommerce CVR
Growth Marketing Team:
John Chris Derek
In this case study, we look at how we prioritized SEO improvements while using Google, Facebook, Retargeting, and Criteo ads to drive sales.
97,975 app installs in 60 days.
Our client, Felt, needed to get a massive volume of installs ASAP to support a critical holiday important for their annual revenue and new customer acquisition. Over 60 days we went from $0 to $43,000 per day ad spend on Facebook & Instagram.
Our objectives were simple:
Tactics:
Facebook Ads, Instagram Ads, Apple Search Ads, Google Search Ads, YouTube Ads, Influencer Marketing
Results:
Spend: $263,000
Installs: 97,975
Average CPI: $2.68
Growth Marketing Team:
Nate John Ellen
In this case study, we explain how we took Felt from $0 spend per day on Facebook and Instagram to $43,000 spend per day in less than 60 days.
Increasing an eCommerce conversion rate by 153%.
Hangtime Gear reached out to Tuff to help them build and execute an eCommerce growth strategy. After doing foundational research and reviewing the full user journey, we implemented a testing process for the website to help us drastically improve the eCommerce conversion rate in order to increase revenue.
During this process, we focused on two key components:
Tactics:
CRO, SEO
Results:
The average session duration increased by 299%
Revenue increased by 36%
Bounce rate decreased by 28%
Page speed increased by 29%
Growth Marketing Team:
John Chris
In this case study, we break down how our website optimizations increased the eCommerce conversion rate by 153% for Hangtime Gear.
Turning $172 into $192K in additional sales.
In this case study, we take a close look at the part Google Ads plays in building and optimizing an eCommerce growth strategy, and how Tuff and Renogy worked together to smash our revenue targets.
Our focus was the below:
Tactics:
Technical SEO, Content, Google Ads
Results:
ROAS: 4.5
YoY Revenue Increase: 307%
Growth Marketing Team:
Chris Derek Ellen 
Rachel
In this case study, we explain how we took $172 extra in ad spend and turned it into $192,853 in additional sales for Renogy.
Ramping up revenue with Facebook ads.
EZ Lifestyle reached out to our team to help crack the Facebook and Instagram Ads for e-commerce code, and grow EZ Lifestyle’s overall sales while consistently achieving a positive return on ad spend (ROAS).
We developed a three-month plan focusing on these key areas:
Tactics:
Facebook Ads, Instagram Ads
Results:
50% Increase in Revenue MoM
Overall Account ROAS increased 70%
Growth Marketing Team:
Nate 
Mary
In this case study, we take a close look at the part Facebook Ads plays in ramping up revenue for EZ Lifestyle.
Increasing clicks by 50% for email flow.
While our full strategy was a mix of campaigns and channels (Facebook Ads, Google, YouTube, Apple Search Ads, etc), in this post, we’re going to focus on just one of the tactics: onboarding emails.
We were able to increase clicks by 50% through these three steps:
Tactics:
Results:
Increase clicks by 50% for email flow
Growth Marketing Team:
Ellen Mary
In this case study, we break down how we increased clicks from on onboarding email flow by 50%.
Driving up new customer acquisition by 82%.
We partnered with Xendoo to improve their landing page conversion rate and as a result, they had their highest client acquisition month ever.
We did this by implementing our battle-tested 4-step process that includes:
Tactics:
CRO, Website Design, User Research
Results:
35% increase in conversions MoM
82% Increase in new clients MoM
Growth Marketing Team:
Ellen 
Emily Mary
In this case study, we break down how we increased Xendoo’s conversion rate to drive up new customer acquisition by 82%.
Supercharged subscription growth.
As a growing business, Beer Drop came to Tuff looking for a growth marketing partner that would help scale customer acquisition leveraging ppc and paid social. With clear goals and an aggressive testing plan, we’ve worked closely with Beer Drop to continually hit our growth goals and customer acquisition targets.
Tactics:
Facebook Ads, Instagram Ads, Retargeting
Results:
Increased subscriptions by 531%
Decrease cost per subscription by 60%
Growth Marketing Team:
Ellen Nate Mary
In this case study, we explain how we partnered with Beer Drop to supercharge their subscription growth.
How we helped Thalamus increase sales 3x with Facebook, LinkedIn, Bing, and Google.
When it comes to booking demos, there are steps. It’s a journey. You’ve got to match your marketing to this path and nurture them down the funnel.
Tactics:
Facebook Ads, Retargeting, Google Search Ads, Bing Search Ads, LinkedIn Ads
Results:
Demos: 150% increase YoY
Growth Marketing Team:
Chris Ellen
In this case study, we look at how we tackled this for Thalamus and grew their bookings consistently month over month with LinkedIn, Google, Facebook, and Bing.
Hire us to be your plug-in growth marketing team.
We like to share these case studies to articulate how we help businesses grow. But, a great partnership is also about people. Ready to learn more?
