Case Studies
We get results.
We sometimes get questions about how other clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life.
Increase mobile app installs by 30x
97,975 app installs in 60 days.
Our client, Felt, needed to get a massive volume of installs ASAP to support a critical holiday important for their annual revenue and new customer acquisition. Over 60 days we went from $0 to $43,000 per day ad spend on Facebook & Instagram.
Our objectives were simple:
Tactics:
Facebook Ads, Instagram Ads, Apple Search Ads, Google Search Ads, YouTube Ads, Influencer Marketing
Results:
Spend: $263,000
Installs: 97,975
Average CPI: $2.68
Growth Marketing Team:
Nate 
John 
Ellen
In this case study, we explain how we took Felt from $0 spend per day on Facebook and Instagram to $43,000 spend per day in less than 60 days.
Increasing an eCommerce conversion rate by 153%.
Hangtime Gear reached out to Tuff to help them build and execute an eCommerce growth strategy. After doing foundational research and reviewing the full user journey, we implemented a testing process for the website to help us drastically improve the eCommerce conversion rate in order to increase revenue.
During this process, we focused on two key components:
Tactics:
CRO, SEO
Results:
The average session duration increased by 299%
Revenue increased by 36%
Bounce rate decreased by 28%
Page speed increased by 29%
Growth Marketing Team:
John 
Chris
In this case study, we break down how our website optimizations increased the eCommerce conversion rate by 153% for Hangtime Gear.
Turning $172 into $192K in additional sales.
In this case study, we take a close look at the part Google Ads plays in building and optimizing an eCommerce growth strategy, and how Tuff and Renogy worked together to smash our revenue targets.
Our focus was the below:
Tactics:
Technical SEO, Content, Google Ads
Results:
ROAS: 4.5
YoY Revenue Increase: 307%
Growth Marketing Team:
Chris 
Derek Ellen 
Rachel
In this case study, we explain how we took $172 extra in ad spend and turned it into $192,853 in additional sales for Renogy.
Ramping up revenue with Facebook ads.
EZ Lifestyle reached out to our team to help crack the Facebook and Instagram Ads for e-commerce code, and grow EZ Lifestyle’s overall sales while consistently achieving a positive return on ad spend (ROAS).
We developed a three-month plan focusing on these key areas:
Tactics:
Facebook Ads, Instagram Ads
Results:
50% Increase in Revenue MoM
Overall Account ROAS increased 70%
Growth Marketing Team:
Nate 
Mary
In this case study, we take a close look at the part Facebook Ads plays in ramping up revenue for EZ Lifestyle.
Increasing clicks by 50% for email flow.
While our full strategy was a mix of campaigns and channels (Facebook Ads, Google, YouTube, Apple Search Ads, etc), in this post, we’re going to focus on just one of the tactics: onboarding emails.
We were able to increase clicks by 50% through these three steps:
Tactics:
Results:
Increase clicks by 50% for email flow
Growth Marketing Team:
Ellen Mary
In this case study, we break down how we increased clicks from on onboarding email flow by 50%.
Driving up new customer acquisition by 82%.
We partnered with Xendoo to improve their landing page conversion rate and as a result, they had their highest client acquisition month ever.
We did this by implementing our battle-tested 4-step process that includes:
Tactics:
CRO, Website Design, User Research
Results:
35% increase in conversions MoM
82% Increase in new clients MoM
Growth Marketing Team:
Ellen 
Emily Mary
In this case study, we break down how we increased Xendoo’s conversion rate to drive up new customer acquisition by 82%.
Supercharged subscription growth.
As a growing business, Beer Drop came to Tuff looking for a growth marketing partner that would help scale customer acquisition leveraging ppc and paid social. With clear goals and an aggressive testing plan, we’ve worked closely with Beer Drop to continually hit our growth goals and customer acquisition targets.
Tactics:
Facebook Ads, Instagram Ads, Retargeting
Results:
Increased subscriptions by 531%
Decrease cost per subscription by 60%
Growth Marketing Team:
Ellen Nate Mary
In this case study, we explain how we partnered with Beer Drop to supercharge their subscription growth.
1000+ new subscribers in 2 weeks.
We worked with Daycation to grow their email list. In two weeks, we added 1,000 new subscribers at an acquisition cost of $1.15 per subscriber. In addition to the list growth, 25 of the new subscribers became a paying customer within 30 days of joining the email list.
Tactics:
Results:
New Subscribers: 1,264
Cost Per Subscriber: $1.15
Subscriber Purchases (within 30 days): 25
Growth Marketing Team:
Ellen Mary
In this case study, we collected 1000+ new subscribers in two weeks to bulk up Daycation’s revenue from email.
Acquiring 228 new customers through FB & IG Ads
We worked with our partners at Fresh Meal Plan to launch high-impact Facebook and Instagram campaigns to increase ROI and quickly drive key learnings on what’s working and what’s not.
Our success came from following our proven, three-step process:
Tactics:
Facebook Ads, Instagram Ads, Retargeting
Results:
Clicks: 1,984
New Customers: 228
CPA: $15.85
Growth Marketing Team:
Ellen Mary
In this case study, we share the step-by-step process we used to acquire new customers, profitably, on Facebook and Instagram for Fresh Meal Plan.
Driving app installs using Facebook and Google Ads
We teamed up with our partners at WatchBox and Rever, two very different companies with very different apps, objectives, and target audiences, to figure out if we could leverage Facebook and Google campaigns to increase mobile app installs.
Our success came from leveraging Facebook and Google campaigns to:
Tactics:
Facebook Ads, Google Ads
Results:
Spend: $20,509.76
Installs: 16,947
Average CPI: $1.30
Growth Marketing Team:
Ellen 
Amanda Mary
In this case study, we share the strategies and experiments we executed to drive installs at scale for WatchBox and Rever.
Increasing leads by 138% through using strategic landing pages.
In this case study, we’ll share the story of The Buy Guys, a Florida-based home buyer and seller that has purchased over 10,000 homes in the last ten years.
We helped increase their leads by 138% this year by optimizing landing pages to increase conversions and serve as a growth engine.
Tactics:
CRO, Landing Page Design
Results:
Increased paid advertising spend month over month by 49%
Increased leads by 138.02%
Decreased Cost Per Lead (CPL) by 36.92%
Increases conversion rate by 3.68%
Growth Marketing Team:
Ellen Emily Mary
In this case study, we share how we increased leads for The Buy Guys by 138% by implementing a strategic landing page strategy.
Hire us to be your plug-in growth marketing team.
We like to share these case studies to articulate how we help businesses grow. But, a great partnership is also about people. Ready to learn more?
