Case Studies

We get results.

We sometimes get questions about how other clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life.

eCommerce

QuietKat: 88% increase in revenue with SEO, PPC, and Social Ads.

Mobile App

Felt: From $0 to $43,000/day in ad spend on Facebook & Instagram.

eCommerce

Hangtime Gear: 153% increase the eCommerce CVR.

eCommerce

Renogy: 307% increase in revenue with PPC and SEO strategies that work.

DTC

EZ Lifestyle: 70% increasing ROAS with Facebook and Instagram efficiencies.

Mobile App

Felt: 50% increase in email CTR with this drip campaign.

B2B SAAS

Xendoo: 82% increase in clients MoM with these website conversion optimizations.

DTC

Beer Drop: 531% increase in subscriptions with Facebook and Instagram tactics.

Marketplace

Daycation: 1,264 new emails in two weeks with this promotion strategy.

DTC

Fresh Meal Plan: 123% increase in subscriptions with Facebook and Instagram retargeting.

B2B

The Buy Guys: 138% increase in leads with landing page design and optimization.

B2B SaaS

Thalamus: How we helped Thalamus increase sales 3x with Facebook, LinkedIn, Bing, and Google.

eCommerce

WatchBox: 3x more app installs for the same ad spend on Facebook.

88% increase in revenue with SEO, PPC, and Social Ads.

From the initial click to final purchase, we worked with QuietKat to measure and optimize the entire online funnel to increase conversion rates. Our data-driven approach and integrated partnership style helped us quickly find traction as a team and scale up results.

Tactics:

Technical SEO, Content Strategy, Facebook Ads, Retargeting, Criteo, Google Ads, CRO

Results:
50% increase in organic revenue
88% increase overall eCommerce revenue
26% increase in eCommerce CVR

Growth Marketing Team:

John Chris Derek

In this case study, we look at how we prioritized SEO improvements while using Google, Facebook, Retargeting, and Criteo ads to drive sales.

97,975 app installs in 60 days.

Our client, Felt, needed to get a massive volume of installs ASAP to support a critical holiday important for their annual revenue and new customer acquisition. Over 60 days we went from $0 to $43,000 per day ad spend on Facebook & Instagram.

Our objectives were simple:

  • Increase mobile app installs by 30x

  • Maintain Cost Per Install (CPI) targets below the industry average

  • Track revenue back to campaigns post-install

Tactics:

Facebook Ads, Instagram Ads, Apple Search Ads, Google Search Ads, YouTube Ads, Influencer Marketing

Results:
Spend: $263,000
Installs: 97,975
Average CPI: $2.68

Growth Marketing Team:

Nate  John Ellen

In this case study, we explain how we took Felt from $0 spend per day on Facebook and Instagram to $43,000 spend per day in less than 60 days.

Increasing an eCommerce conversion rate by 153%.

Hangtime Gear reached out to Tuff to help them build and execute an eCommerce growth strategy. After doing foundational research and reviewing the full user journey, we implemented a testing process for the website to help us drastically improve the eCommerce conversion rate in order to increase revenue.

During this process, we focused on two key components:

  • Differentiating between a crowdfund backer vs eCommerce customer.

  • Rewriting, redesigning, and rebuilding key sections of the site.

Tactics:

CRO, SEO

Results:
The average session duration increased by 299%
Revenue increased by 36%
Bounce rate decreased by 28%
Page speed increased by 29%

Growth Marketing Team:

John Chris

In this case study, we break down how our website optimizations increased the eCommerce conversion rate by 153% for Hangtime Gear.

Turning $172 into $192K in additional sales.

In this case study, we take a close look at the part Google Ads plays in building and optimizing an eCommerce growth strategy, and how Tuff and Renogy worked together to smash our revenue targets.

Our focus was the below:

  • Maintain above a 3.5 ROAS

  • Scale spend without losing return

  • Increase sale YoY by 250%

Tactics:

Technical SEO, Content, Google Ads

Results:
ROAS: 4.5
YoY Revenue Increase: 307%

Growth Marketing Team:

Chris Derek Ellen Rachel

In this case study, we explain how we took $172 extra in ad spend and turned it into $192,853 in additional sales for Renogy.

Ramping up revenue with Facebook ads.

EZ Lifestyle reached out to our team to help crack the Facebook and Instagram Ads for e-commerce code, and grow EZ Lifestyle’s overall sales while consistently achieving a positive return on ad spend (ROAS).

We developed a three-month plan focusing on these key areas:

  • Finding efficiency in the Facebook Ads account

  • Developing high-value audiences for ad targeting

  • Ongoing ad testing

Tactics:

Facebook Ads, Instagram Ads

Results:
50% Increase in Revenue MoM
Overall Account ROAS increased 70%

Growth Marketing Team:

Nate Mary

In this case study, we take a close look at the part Facebook Ads plays in ramping up revenue for EZ Lifestyle.

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Increasing clicks by 50% for email flow.

While our full strategy was a mix of campaigns and channels (Facebook Ads, Google, YouTube, Apple Search Ads, etc), in this post, we’re going to focus on just one of the tactics: onboarding emails.

We were able to increase clicks by 50% through these three steps:

  • Step 1: Mapping out the existing flow and setting benchmarks

  • Step 2: Figuring out the “aha” moment (using data)

  • Step 3: Rewriting, redesigning, and rebuilding each email to focus on that “aha” moment

Tactics:

Email

Results:
Increase clicks by 50% for email flow

Growth Marketing Team:

Ellen Mary

In this case study, we break down how we increased clicks from on onboarding email flow by 50%.

Driving up new customer acquisition by 82%.

We partnered with Xendoo to improve their landing page conversion rate and as a result, they had their highest client acquisition month ever.

We did this by implementing our battle-tested 4-step process that includes:

  • Conducting in-depth user research

  • Identifying a clear CTA

  • Building out wireframes before development

  • Designing mockups specific to the user

Tactics:

CRO, Website Design, User Research

Results:
35% increase in conversions MoM
82% Increase in new clients MoM

Growth Marketing Team:

Ellen Emily Mary

In this case study, we break down how we increased Xendoo’s conversion rate to drive up new customer acquisition by 82%.

Supercharged subscription growth.

As a growing business, Beer Drop came to Tuff looking for a growth marketing partner that would help scale customer acquisition leveraging ppc and paid social. With clear goals and an aggressive testing plan, we’ve worked closely with Beer Drop to continually hit our growth goals and customer acquisition targets.

Tactics:

Facebook Ads, Instagram Ads, Retargeting

Results:
Increased subscriptions by 531%
Decrease cost per subscription by 60%

Growth Marketing Team:

Ellen Nate Mary

In this case study, we explain how we partnered with Beer Drop to supercharge their subscription growth.

How we helped Thalamus increase sales 3x with Facebook, LinkedIn, Bing, and Google.

When it comes to booking demos, there are steps. It’s a journey. You’ve got to match your marketing to this path and nurture them down the funnel.

Tactics:

Facebook Ads, Retargeting, Google Search Ads, Bing Search Ads, LinkedIn Ads

Results:
Demos: 150% increase YoY

Growth Marketing Team:

Chris Ellen

In this case study, we look at how we tackled this for Thalamus and grew their bookings consistently month over month with LinkedIn, Google, Facebook, and Bing.

Hire us to be your plug-in growth marketing team.

We like to share these case studies to articulate how we help businesses grow. But, a great partnership is also about people. Ready to learn more?