Paid Media

Audience-led campaigns that help you generate demand and grow revenue.

It’s time to move beyond simply driving traffic and start designing the right full-funnel media plan with the right strategy.

Media Strategy and Management

We design, manage, and optimize campaigns, gather data, and adjust in real time across all paid platforms.

Paid Search

When your audience searches for solutions with the intent to buy, you show up in the right place at the right time.

Paid Social

Connect with your audience on the social platforms that matter to them.


Extend brand reach to your ideal customers by combining 1st Party Data, brand creative, and a spectrum of media channels.

“Tuff have been great partners as we’ve scaled our paid media activity.

They are a pleasure to work with and are always coming to the table with new ideas to test into.”

– Bonita Thwaites | Director of Growth Marketing at Teachable

Build the right assets to maximize your media.

You’re doing everything you can to optimize your campaigns, pulling out all the stops to drive down CAC, and constantly monitoring your other business-critical metrics…is your creative being held to the same standard? Tuff-developed creative is an integral growth lever that helps you maximize your media.

Consistent learning and improvements

The key to effectively measuring the performance of different marketing channels lies in regular reporting that uses a variety of different metrics.

We are proud to partner with clients of all stages, sizes and industries on meaningful growth strategies and execution.


From Google Ads to Reddit: How We Tested 7 Different Acquisition Channels to Get Better Applicants for Sabio

Read about our experimentation process and the original channels we chose to help an early-stage company acquire new users online.


How These Three Companies Use TikTok for B2B Marketing

Is your B2B brand on TikTok? If the answer is no, you might’ve read that question and thought “No, our target audience is not using TikTok so why would we be”, or, “Isn’t TikTok mainly used by Gen-zs or Millennials”.


Kicking Dynamic Creative Ads to the Curb: How we Decreased CPA by 66% For Joyn

We break down how we dropped CPA by 66% for Joyn by replacing dynamic creative ads on Facebook with non-dynamic creative ads.

“I view our partnership with Tuff as more like an extension of my team.

We strategize together, ask tough questions, examine the results, optimize – and it just keeps getting better. Exactly what I was looking for.”

– Brad Veach | VP of Marketing at Thnks

Ready to maximize your media?

Let’s talk about how we can optimize your funnel with a customer-first, data-driven approach.

© 2022 Tuff | We're a division of Goodway Group!