Get a Detailed Plan Using our Growth Marketing Framework

Early-stage businesses need a strategic vision and a roadmap. We partner with businesses of all sizes to help them identify their major growth channel and then scale it. This is our growth marketing framework.

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You need the long-term scalable growth channels to really build your business.

For most businesses, the big challenge is how to scale and which marketing channels will help you grow the fastest. With limited time, money, and people, you can’t afford to waste it on channels that are sub-optimal. We’ve worked with over fifty startups to help them with this using our growth marketing framework.

Tuff is different - take a deeper look at how we like to work

Before Tuff

Lots of ideas but little action, things slip, limited communication, data not learnings, it’s tough to see where things stand, and people are stressed.

After Tuff

A clear roadmap, daily communication, focused strategy and execution using a growth marketing framework, results delivered, an experimentation process, small tests with consistent earnings, and a sense of trust sets in.

Our Process

This is the five-step growth marketing framework we use when approaching growth for any business:

Step 1

Research

We take our time to get to know your business and ask the right questions. During this phase, we like to:

  • Talk to customers
  • Read customer reviews
  • Read competitor reviews
  • Study social channels and followers
  • Analyze your accounts and previous marketing efforts
  • Understand your North Star and core metrics
  • Outline The Value Proposition & USPs
  • Get to know the business model, operational workflows
  • Conduct a user journey analysis

Step 2

Ideas

Levering insights from our research, we’ll populate a list of tactics and campaigns. We’ll compile 20+ individual strategies to acquire new customers based on the strategies that we’ve used working with other partners.

Step 3

Prioritize

With limited resources, we can afford to run every experiment all at once. We’ll rank our experiment ideas based on potential ROI and executional ease. From here, we’ll have a clear roadmap that outlines our plan with clear deliverables. This brings organization and structure to our approach to make sure that we don’t jump from one thing to the other without a clear vision.

Step 4

Execute

Using our roadmap, we’ll execute campaigns and tactics with focus. We help businesses get the right message across to the right people at the right time through a tailored mix of PPC management, SEO, and Social Advertising, CRO, and content.

Step 5

Repeat

Throughout this process, we’ll test it all, internalize the numbers, and decide as a team what to do next.

Let's Talk

Step 1

Research

We take our time to get to know your business and ask the right questions. During this phase, we like to:

  • Talk to customers
  • Read customer reviews
  • Read competitor reviews
  • Study social channels and followers
  • Analyze your accounts and previous marketing efforts
  • Understand your North Star and core metrics
  • Outline The Value Proposition & USPs
  • Get to know the business model, operational workflows
  • Conduct a user journey analysis

Step 2

Ideas

Levering insights from our research, we’ll populate a list of tactics and campaigns. We’ll compile 20+ individual strategies to acquire new customers based on the strategies that we’ve used working with other partners.

Step 3

Prioritize

With limited resources, we can afford to run every experiment all at once. We’ll rank our experiment ideas based on potential ROI and executional ease. From here, we’ll have a clear roadmap that outlines our plan with clear deliverables. This brings organization and structure to our approach to make sure that we don’t jump from one thing to the other without a clear vision.

Step 4

Execute

Using our roadmap, we’ll execute campaigns and tactics with focus. We help businesses get the right message across to the right people at the right time through a tailored mix of PPC management, SEO, and Social Advertising, CRO, and content.

Step 5

Repeat

Throughout this process, we’ll test it all, internalize the numbers, and decide as a team what to do next.

Let's Talk

Get a Detailed Plan. Free of Charge.

Get ready to supercharge your growth marketing. Angela, Tuff’s Director of Growth, will analyze your accounts, businesses, and previous marketing tests and present your top growth opportunities in a PDF using our growth marketing framework. If nothing else, it’s an opportunity to think through ideas for your business, and we can leave it at that.

Schedule a call with us

KNOWLEDGE BASE

Resources

The 4 Essential Steps of Performance Marketing for Brands

Richard Meyer | May 13, 2025

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Kate Theobald | December 18, 2024

Creative Testing at Scale: A Framework for Marketing Leaders

Jack DiGregorio | December 5, 2024

BING ADS CASE STUDIES

Startups, Scale-ups, And Beyond

“Working with the Tuff team is an absolute pleasure. They’re incredible sharp, goal oriented, and fantastic strategists. Most importantly: they get results! Everyone on the team is very personable and we always look forward to our meetings. Integrating the Tuff team has been one of the best decisions we’ve made and we are confident that we’ll do very well scaling up with their help.”

Evan Huynh, Marketing Director, Renogy (View our reviews on Google & Facebook)

“The team at Tuff is very responsive and provides a wide gamut of marketing services like SEM, UX design and under-the-radar marketing channel insights. Great team to work with.”

Luanne Bryant Director of Marketing, Xendoo (View our reviews on Google & Facebook)

“The Tuff team is made up of true pros. I am most impressed by their creativity – as it is so so rare to find creative, independent thinkers at an agency. They are always thinking of strategic ways to improve and always have the best interest of their clients in mind.”

Brittany Murlas, Founder, Little Feminist (View our reviews on Google & Facebook)

We’d love to work with you.

We partner with small, dedicated teams to build intentional and sustainable growth. Let’s level up your business using our growth marketing framework together.

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