Growth Marketing Framework
Use for: Prioritizing and tracking your growth marketing experiments
Channel Projections for Experiments
Use for: Forecasting budget based on historical data and determining projected performance
Growth Marketing Scorecard
Use for: Tracking results daily, weekly, and monthly in one shared spreadsheet
UTM Generator for Campaigns (Tracking)
Use for: Understanding which campaigns are driving meaningful results
Blog Post Traffic Tracker from Buffer (Content)
Use for: Knowing which posts are gaining the most traffic
Budget Tracker for PPC Campaigns (Paid)
Use for: Creating an automated monthly budget pacing dashboard for Google Ads
Influencer Marketing Template (Influencer)
Use for: Managing and tracking your Instagram influencer marketing campaign
Email User Onboarding Flow (Email)
Use for: Building and visualizing your welcome email flow
Google Ads Keyword Audit (Paid)
Use for: Efficiently auditing your PPC keywords & search queries to identify top performers based on ROAS.
Value Props Exercise
While it’s incredibly important to make sure you’re set up for success with budgets, projections, goals, and reporting, it all falls flat without putting in the legwork to really dig in and create smart, compelling value props.
Facebook Ad Creative Analysis Spreadsheet
We’re a revenue and conversion-first agency. But great creative—from ads to emails to landing pages and beyond—is a critical part of the equation.
Landing Page Testing Plan Timeline
When it comes to increasing the conversion rate for our clients, we’re often focused on implementing impactful changes to the layout, copy, and images used throughout various landing pages to help increase our number of conversions.
CRM Spreadsheet Hack
Housing your website signup leads for b2b and b2c businesses doesn’t have to be complicated and doesn’t mean you automatically need to upgrade to an expensive email service provider (esp) or customer relationship management (CRM) software.