Case Studies

High‒impact growth campaigns
with proven results.

We’ve found success working with teams in nearly every industry, from early traction startups to large enterprises. Discover how we bring our services to life to drive lasting growth for our partners.

SOONA

Tackling Rising Acquisition Costs with an Ad Creative Testing Framework

↑ 1.4M

Increase in Impressions

↑ 45%

Increase in CRV

↑ 57%+

Increase in Total Sales

↓ $200+

CPA

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Link to: Tackling Rising Acquisition Costs with an Ad Creative Testing Framework
Link to: Building an inbound pipeline in a new region with account-based marketing principles

Multiverse

Building an inbound pipeline in a new region with account-based marketing principles

↑ 189%

increase in MQLs in 6 months

↓ 22%

decrease in monthly ad spend

↑ 38%

increase in known account
engagement in the US

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“What’s great about Tuff is that we’ve been guided by them to seek bolder results. Everyone in our company is so creative, which is a blessing. But it also makes it very difficult because everyone’s critical of creative. Tuff has been great about being graceful with feedback while also making sure the insight that inspired an asset in the first place is still rooted in the data.”

Rikin Diwan, Chief Growth Officer at soona

Nova Credit

Overcoming Regulatory Roadblocks by Reimagining Paid Media Strategies for Fintech

↓ 55%

Below Target CPA

↑ 72%

Increase in Total Conversions MoM

↑ 111%

Increase in Total Impressions MoM

↑ 299%

Increase in Conversions from Q4 → Q1*

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Link to: Overcoming Regulatory Roadblocks by Reimagining Paid Media Strategies for Fintech
Link to: Scaling Results By Diversifying Channel Mix: Using Third-Party Data to Unlock Growth on Meta

THNKS

Scaling Results By Diversifying Channel Mix: Using Third-Party Data to Unlock Growth on Meta

↑ 23%

Increase in Lead → MQL Rate with Clearbit

↑ 16%

Increase in MQLs*

↓ 16%

Decrease in CPQL*

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“I view our partnership with Tuff as more like an extension of my team. We strategize together, ask tough questions, examine the results, optimize – and it just keeps getting better. Exactly what I was looking for.”

Brad Veach, VP of Marketing at Thnks

Koji

Proving ROI on YouTube Awareness Campaigns for B2C SaaS brand

↑ 70%

Increase in Total Users

↑ 52%

Increase in Total Sessions

↑ 81%

Increase in Organic Sign-Ups

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Link to: Proving ROI on YouTube Awareness Campaigns for B2C SaaS brand
Link to: Validating a new DTC revenue stream for established women’s clothing brand

Cabi

Validating a new DTC revenue stream for established women’s clothing brand

↑ 68.5%

Increase in Total New Customers

↑ 66%

Increase in Revenue Share from New Customers

↓ 33%

Decrease in CAC

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Explore

Tackling critical challenges at every stage of the funnel.

CFOs ask CMOs to do more with less.

soona

We need to improve lead quality while scaling results.

Multiverse B2B Thnks

Identify top converting user flows, and optimize accordingly.

Nova Credit

We need to validate a new revenue stream.

Cabi

We need to prove the success of upper and midfunnel channels.

Koji

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