Trying to figure out how to scale and which marketing channels will help you grow fastest can be confusing and stressful. Youโre probably going to have questions and need a growth plan.
Good news: Tuff has been the go-to growth marketing agency for 50+ startups and small businesses over the last 5 years helping them run digital marketing campaigns and growth experiments to find big wins. Now we want to help you.
Early-stage businesses need a strategic vision and a roadmap. They need an invested part-time, on-demand, or outsourced expert who can set achievable company growth goals and then set about making them happen. Weโve got all that.
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Before Tuff
Strategy without execution, things slip, limited communication, slow turnarounds, itโs tough to see where things stand, and people are running around like headless chickens.
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After Tuff
An action plan, daily communication, focused strategy and execution, a dedicated growth marketing agency, results delivered, organized around KPIโs, small tests with consistent earnings, and a sense of trust sets in.
Instead, they are betting on transparency and experimentation, and it seems to be working well: The agency was warmly recommended to TechCrunch multiple times via our growth marketing survey.โ
Weโre a trim-but-mighty growth marketing agency with a proven track record of helping companiesโin nearly every industry at nearly every stage of growthโunlock their path to sustainable growth. Weโve tested on all of the major channels and lean on that knowledge to decide what and how we want to test first to drive conversions.
With a growth marketing strategy, we work day-to-day on the things that have the highest impact on your revenue. At its core, a growth marketing strategy is a giant, prioritized to-do list. You arenโt paying for a channel or a person, youโre paying for a group of adaptable experts who can help your business perform while layering on additional tests, channels, and experiments to drive growth.
Theyโre effective, flexible, communicative, and bright. I feel like I have another set of 6+ eyes on the growth of my business at all times.โ
Hyper-growth businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Prioritizing high-impact PPC campaigns to drive quick wins then scale what works.
Campaigns built just for your audience that get clicks and ultimately revenue.
Making sure you show up where it matters most.
Making sure you show up where it matters most.
Ranking higher and winning over your audience with a rock solid content strategy.
Auditing (or developing) your existing email flows and getting more people to take action.
Using data to improve conversion.
Creating sticky, scroll-stopping creative that smoothes their path to conversion.
Why choose Tuff as your growth marketing agency?
When you collaborate with Tuff, you gain an ever-present extension of your team. What sets us apart is our unwavering commitment to real-time, transparent communication. Collaboration is at the core of our approach, and our suite of communication tools empowers us to excel together. We cherish our shared Slack channels with our partners and rely on various resources such as weekly calls and shared documents to ensure we remain synchronized and aligned.
You receive top-tier marketing strategies paired with expert execution. Informed decision-making thrives on thorough research and strategic insights. Whether you have an opportunity you wish to capitalize on, a challenge you aim to overcome, or aspirations to embrace ambitious concepts, we can guide you in discovering the optimal path forward and then meticulously implement that plan across a range of strategies and services.
You gain a team of results-driven achievers. We are uncompromising when it comes to delivering tangible outcomes. While every channel demands swift testing and refinement (some more than others), we promptly adapt and experiment in alternative areas if we don’t witness substantial, quantifiable progress toward your revenue objectives. Ultimately, we’ll craft the perfect blend of channels that lays the foundation for genuine, sustainable growth.
What is a growth marketing agency?
As a growth marketing agency, we partner with businesses to drive and accelerate their growth through a combination of marketing strategies and tactics. Here’s how our typical process works with clients:
Simply speaking, as a growth marketing agency, weโre a strategic partner that leverages a combination of expertise, data analysis, and ongoing optimization to help businesses expand their reach, acquire new customers, and increase revenue. Our focus is on achieving measurable, sustainable growth for their clients.
What range of services does a growth marketing agency provide?
Weโre experts at a variety of growth marketing capabilities. We partner with clients to set the roadmap and then get to work experimenting with a variety of different tactics based on their goals.
Our list of tactics includes but is most certainly not limited to:
How much does growth marketing cost?
Many growth marketing agencies typically price from a percentage of the ad spend they manage or a share of the revenue generated by their strategies. Both of these approaches are entirely valid. However, we’ve intentionally designed our pricing model differently: We utilize flat-fee retainers that are determined by the number of services, hours, and team we incorporate simultaneously.
Why did we choose this approach? Growth marketing is inherently unpredictable. Occasionally, even the most skilled growth marketers can anticipate that a combination of PPC, SEO content, and social advertising is the winning formula. Nevertheless, if one of these components fails to meet expectations, it’s not an indication of failure but rather a signal that it’s time to explore new avenues. Our process at Tuff is structured in a way that enables us to seamlessly introduce new services or team members, such as CRO (Conversion Rate Optimization) or creative development, without disruption until we discover the perfect mix for your needs.
Which growth marketing metrics really matter?
The growth marketing metrics that matter most can vary depending on your specific business goals and the stage of your growth journey. However, here are some key growth marketing metrics that we typically focus on when assessing and optimizing performance:
At the end of the day, the most relevant growth marketing metrics can change as your business evolves and your goals shift. It’s essential to define key performance indicators (KPIs) based on specific objectives and continuously monitor and analyze these metrics to make data-driven decisions that drive sustainable growth.
What are the pros and cons of hiring a growth marketing agency like Tuff, compared to an in-house marketer?
Hiring a full-time employee can be a valuable choice for many startups and scaleups. However, it has its own set of advantages and disadvantages when compared to bringing in a plug-in growth marketing team. The primary advantage lies in the expertise and dedicated time they bring to your organization. Securing a full-time, savvy marketing professional who can maximize results on a limited budget and seamlessly integrate with your ongoing operations can be a significant asset.
On the flip side, the major drawbacks and risks include the challenge of finding the right fit, the substantial financial investment, and the uncertainty of their adaptability when it’s time to explore strategies beyond their core competencies. In essence, an in-house hire is ideal when you are already confident in the marketing channels that work for your business and simply require someone to refine and expand those 1-2 key channels.
In contrast, when you opt for a growth marketing agency, the predominant advantage is that it typically provides a comprehensive team that can gain a holistic understanding of your business. This team collaborates to determine the most effective course of action and assigns execution tasks to specialists in various marketing channels. With an agency, you often have the flexibility to reallocate resources as you gain insights and move swiftly, leveraging the extensive collective experience of the team.
From big wins out the gate to strategic, measured long-term results, we couldnโt be more excited to talk about our clientsโ successes.
Hereโs how we increased AKKOโs non-branded organic traffic by 659% in just 6 months.
Is your B2B brand on TikTok? If the answer is no, you mightโve read that question and thought โNo, our target audience is not using TikTok so why would we beโ, or, โIsnโt TikTok mainly used by Gen-zs or Millennialsโ.
When we first took over SEO implementation for all of Renogyโs international sites nobody had previously been maintaining their technical SEO. So wee put together a SEO strategy to increase organic traffic and revenue. This is how we did it.
We break down how we dropped CPA by 66% for Joyn by replacing dynamic creative ads on Facebook with non-dynamic creative ads.
Read about our experimentation process and the original channels we chose to help an early-stage company acquire new users online.
At its simplest, Dumpling is a grocery delivery app. But dig a bit further and youโll see that Dumpling is taking a service that has historically capitalized on the gig economy and flipping it.
How Performance Creative Generates Bold, Actionable Results for Growth Marketing
14 Ready-to-Go Growth Marketing Spreadsheets Startups Can Use to Boost Productivity
Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results
Youโre a Startup. Should You Hire a Growth Marketing Agency?
Growth Marketing: What It Is and Why You Need It
What is a Growth Marketing Agency?
We strategize together, ask tough questions, examine the results, optimize – and it just keeps getting better. Exactly what I was looking for.โ
As your business grows, so does the complexity of hiring the right people. Donโt set your business a year back by hiring the wrong growth marketer. Instead, work with multi-disciplinary executors grow your business with less hassle and risk.
Ellen Jantsch
Founder & Growth Marketer
Read articles about Growth Marketing from Ellen on the Tuff blog.
Kristin Dick
Head of Operations + Growth Marketer
Read articles about Growth Marketing from Kristin on the Tuff blog.
McKenzie Fowler
Social Ads Strategist
Read articles about Social Ads from McKenzie on the Tuff blog.
Elly Tedrow
SEO and Content strategistr
Read articles about SEO and Content Strategy from Elly on the Tuff blog
Jaclyn Cataldi
Video & Motion Graphics Designer
Read articles about Video & Motion Graphics Design from Jaclyn on the Tuff blog
Cole Lemaster
Creative Strategist
Stay tuned to read about Creative Strategy from Cole on the Tuff blog
Katie Magnus
Creative Strategist
Stay tuned to read about Creative Strategy from Katie on the Tuff blog
Bobby Weke
Creative Strategist
Stay tuned to read about Creative Strategy from Bobby on the Tuff blog
Your compounding growth curve begins here.
