Rank higher and win over your audience with a rock solid content strategy.

True, paid ads drive quick wins, but real staying power and long-term ROI comes from a content strategy designed to drive (and keep!) stronger, more engaged traffic over time. Page one, here we come.

Let’s Talk

Competitive Content Marketing that Rises Above

We know how to give your unique voice a megaphone that helps the right people find you and keep you top-of-mind.

Know your audience.

Organic traction starts with stepping into the mind of your best clients or customers and conducting a keyword gap analysis to show us where we’re going to make the most impact.

Answer the right questions.

It’s not just about the keywords, it’s about the intent of the searchers. At Tuff we go beyond keywords and understand what questions the audience needs answered and how we can use your brand’s voice and expertise to do it your way.

Stay on trend, but don’t blend.

We’ll peek over the shoulder at your competitors to help us understand where we’re winning and how we can get a leg up. We’ll help you stay a part of the conversations in your industry while making sure you stand out.

Report, pivot, repeat.

We then create and execute an ongoing strategy that shows real revenue growth. We’ll report on the results and use that data to drive the strategies that have the most impact.

Our Process

A proven content strategy starts with focused research.

Instead of paying us an hourly rate, you pay us a fixed rate, and then we allocate our time, people, and resources that make the most sense for your strategy at that point in time.

Step 1

Site Traffic Analysis

Who is your strongest audience and how are they learning about you? Our first order of business: finding solid, actionable answers.

Step 2

Competitor Audit

Where and how are you winning? What keywords are you owning and how can we add more feathers to that cap? Let’s talk about what your competitors’ site traffic, content, and website experience looks like so we can identify gaps and step right in.

Step 3

Audience Development

We’ll look at tens of thousands of keywords to see what your audience is searching, who’s currently doing the best job at capturing their attention, and how we can show up in the right place at the right time.

Step 4

Content Strategy

Using the site traffic analysis, competitor audit, and keyword gap research, we create a strategy for building content that’s engaging and informative with a timeline and projections that put the future in focus.

Step 5

Execution

Even the best plans won’t get done if you don’t have the resources to execute them. With limited time, money, and people, you can trust Tuff to join as a member of your team to create content that works.

Step 6

Repeat!