How We Work

Our growth process: learn, activate, analyze, optimize, repeat.

We’re a trim-but-mighty team with a proven track record of helping companies—in nearly every industry at nearly every stage of growth—unlock their path to sustainable growth.

Our Process

We’ve built a battle-tested process for growing your businesses using modern channels.

Our world is centered on your real, sustainable measurable growth. We achieve this by taking a systematic approach to finding traction on new marketing channels, strategizing scaling opportunities, making relentless optimizations and continually working to find new opportunities.

1. Dig deep into foundational research and analyze your existing funnel.

Our top priority: becoming experts in your industry and working to understand your acquisition funnel from top to bottom. This includes analyzing or creating detailed target audience profiles, diving into your competitive landscape, chatting with SDRs, getting specific with a market analysis and your historical data, getting super specific with value props and much more.

2. Align on clear goals.

Before we deploy one ad or spend one dollar, we’ll get detailed about what success looks like. Most often, we’re laser-focused on revenue and continually getting more efficient with spend to drive new leads/customers at lower costs.

3. Create your growth marketing strategy with acquisition and conversion tactics.

We start lean, rapidly test, boot what’s underperforming, and hone/refine the tactics that are driving results. We’ll end up with detailed insights, clean, actionable data, and an ongoing, sustainable strategy for optimizing your right combination of marketing tactics.

4. Prioritize what to work on for both quick wins and long-term growth.

Out the gate, we’ll test a combination of tactics from Google Ads, Facebook, technical SEO, growth content, email, creative production, CRO, and more to gain quick insights. We know that impactful growth means finding quick wins without ever losing sight of long-term growth. We build strategies that uplift both.

5. Start lean, scale up what works, kill what doesn’t.

We’re ruthless and relentless with results. While each channel requires some rapid testing and optimization (some more than others), if we’re not seeing real, measurable impact on your revenue goals, we’re quick to pivot and test elsewhere. Ultimately, we’ll end up with the right channel mix that sets the stage for true, sustainable growth.

Case Studies

Our team is stacked with seasoned experts.

Together, we have worked with teams in nearly every industry at nearly every stage of growth from individual, self-funded founders to established players with multi-million dollar ad budgets. This diversity puts us in a position to learn at a high speed and make a significant impact. Whether you’re still searching for your highest ROI channel or you’re ready to scale it, our growth marketers have you covered.

Communication

We’re an always-on, responsive extension of your team.

Part of what makes us different is the way we’ve prioritized real-time, transparent communication. We’re collaborators by nature and our communication toolbox helps us do our best work together. We love our shared Slack channels with our partners and lean on other resources like weekly calls, shared docs, and more to make sure we’re always in lock step and on the same page.

Highly recommend Tuff!

As a small company, Tuff has helped increase our advertising presence at a reasonable rate which allows us to focus on other priorities.”

Bjorn Bredeson | Growth Marketer, Rever

What They’re Saying

We focus on finding traction and scale for brands, ideas, and campaigns for teams of all sizes.

“I am most impressed by their creativity – as it is so so rare to find creative, independent thinkers at an agency. They are always thinking of strategic ways to improve and always have the best interest of their clients in mind.”

Brittany Murlas
Founder, Little Feminist

“Tuff has been an incredible value-add to our business. They’re effective, flexible, communicative, and bright. I feel like I have another set of 6+ eyes on the growth of my business at all times.”

Michael Correo
Co-founder, Team Bootcamp

“We’ve been working with Ellen and the Tuff team for just over 7 months and have been impressed with their knowledge, attention to detail, professionalism and execution. Tuff has been instrumental in helping us make a monumental jump in search ranking, as well as site traffic and leads generated through our site!”

Landy Kindle
Tech Heads

“Very knowledgeable team at Tuff – fast moving with a get it done attitude. Looking forward to a continued partnership and future success.”

Jordan Bevans
Head of Strategic Projects, Findex

“Great to work with! They are open to our ideas and come up with creative suggestions on how to get more eyes on our product. It’s been a fun and rewarding experience so far!”

Will Hudson
Founder, Hudski

“Working with Tuff has been a great experience. They are super clear with budgets and expectations. Great at communication. We look forward to our continued partnership with Tuff into 2021. I highly recommend them for all your marketing needs!”

Stephen Till
Founder, A Small Print Shop

“Tuff is very flexible, carefully listens to my needs, comes up with actionable plans, and executes them! Best decision I’ve made. Tuff has amazing team members with wealth of knowledge and experience. I see this collaboration lasting years to come. I feel fortunate to be working with Tuff!”

Jay Lee
Founder, MyCanoe

“The entire Tuff Team is amazing, which is no surprise because their leadership is exceptional. Ellen has put together one of the most amazing firms out there, and we are so happy to be working with TUFF.”

Liliana Aide Monge
Co-founder, Sabio

What They’re Saying

We focus on finding traction and scale for brands, ideas, and campaigns for teams of all sizes.

“I am most impressed by their creativity – as it is so so rare to find creative, independent thinkers at an agency. They are always thinking of strategic ways to improve and always have the best interest of their clients in mind.”

Brittany Murlas
Founder, Little Feminist

“We’ve been working with Ellen and the Tuff team for just over 7 months and have been impressed with their knowledge, attention to detail, professionalism and execution. Tuff has been instrumental in helping us make a monumental jump in search ranking, as well as site traffic and leads generated through our site!”

Landy Kindle
Tech Heads

“Great to work with! They are open to our ideas and come up with creative suggestions on how to get more eyes on our product. It’s been a fun and rewarding experience so far!”

Will Hudson
Founder, Hudski

Podcast

We have questions. A LOT of questions. And after many, many years in growth, we’ve found that every time you crack the lid open on one, out spills a whole bunch of others.

Growth Marketing Playbooks

Take a deep dive and get into the weeds with us! Get the step-by-step playbook on our most asked-for services.

Not sure where to start?

Starting with a 30-minute discovery call helps us get to know a bit about each other and come to a mutual decision about whether or not it feels right for us to create a partnership proposal.

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