Working with us adds an always-on extension to your team.

A clear, smooth ramp-up process and prioritizing goals and growth right from the outset means you’re just a few steps away from realizing your marketing dreams.

So you’re interested in working with Tuff. What’s next?

We Meet

  • The “what”: 30-Minute Discovery Call – Learn More
  • The outcome: A mutual decision about if we should create a proposal.

The first order of business is saying hello! Our 30-minute discovery call is pressure-free and designed to get to know more about what you’re looking for in an agency partner. We’ll tell out a little bit about us, and at the end of the call, we’ll decide if creating a plan is the right next step.

We Come Back With a Proposal

  • The “what”: A Growth Marketing Proposal – Download a Sample
  • The outcome: Your “aha” or “no thanks” moment. 

After the discovery call, we’ll ask you for access to a few of your accounts (most notably Google Analytics and Facebook Business Manager). We analyze your marketing, metrics, and customers before we create your proposal so it’s based on real insights and customized to you. No boiler plate here. 

This is also when we’ll recommend a Partnership Plan. Our packages start at $3,500/month.

We Shake on It!

  • The “what”: Two Scheduled Calls (Kickoff and Launch)
  • The outcome: Goal alignment, asset attainment, account access, communication channels, budgets and more.

Once we sign the agreement and you give us the green light, your Growth Marketing Lead will schedule two calls – the “kickoff” and the “launch.” These calls happen one week apart and set the foundation for our partnership.

During the kickoff, we: 

During the launch call, we: 

  • Set budgets for each channel with projections
  • Review ad creative and copy
  • Analyze the user flow to identify any blockers
  • Deep dive on organic opportunities
  • Get specific with the tactics we’re testing first

We Launch, Test, Measure, Improve

  • The “what”: Go Time
  • The outcome: Executing strategies and close monitoring.

We implement the actionable strategies to quickly identify which channels successfully drive growth. Then, we rally behind those.

On an ongoing basis, we:

  • Meet on a regular basis defined by plan
  • Report on what’s working, what’s not
  • Continuously improve with goal-driven growth sessions

Why we charge a retainer instead of a percentage of ad spend

At Tuff, it’s not about churning out as many ads as possible but about working together to serve as an extension of your current team to build intentional and sustainable growth. We use a retainer model to remain your always-on team of strategists and experimenters, allocating time and resources to what makes the most sense, not what we’re beholden to.

We like to partner:

  • In small teams of two to four (always with a Growth Marketer in addition to one or more channel experts)
  • With weekly or bi-weekly team meetings
  • Following our growth framework
  • With consistent communication
  • Focused on shared goals
  • With rock solid execution

“Highly recommend Tuff!

As a small company, Tuff has helped increase our advertising presence at a reasonable rate which allows us to focus on other priorities”

Bjorn Bredeson
Rever

The Tuff team is stacked with seasoned experts

Together, we have worked with teams in nearly every industry, from individual, self-funded founders to established players with multi-million dollar ad budgets. This diversity puts us in a position to learn at a high speed and make a significant impact. Whether you’re still searching for your highest ROI channel or you’re ready to scale it, our growth marketers have you covered.

The Tuff team is stacked with seasoned experts

Together, we have worked with teams in nearly every industry, from individual, self-funded founders to established players with multi-million dollar ad budgets. This diversity puts us in a position to learn at a high speed and make a significant impact. Whether you’re still searching for your highest ROI channel or you’re ready to scale it, our growth marketers have you covered.

FAQ’s

Finding a full-time hire is a great option for many companies. But they come with their own set of pros and cons when compared to a plug-in growth marketing team.

The major benefit is the expertise and time they bring to the team. The biggest downside is the high cost. Full-time hires can easily cost $100,000+ per year and it takes work to find the right fit. You need someone who can set the marketing roadmap and execute on a variety of channels. If you know the channels that work for you and just need someone to help you refine and grow those 1-2 channels, a full-time hire can work great.

However, if you’re tight on budget and your primary goal is building a foundation for growth, testing acquisition channels to start getting traction, etc. then we generally recommend finding a growth marketing agency like Tuff. We’ll work with you to produce the same results as a full-time hire, at a lower cost and flexible monthly contract.

We start with a three month contract and then move to monthly. This gives us enough time to integrate as a team, run multiple experiments, and deliver meaningful results. We don’t like long-term contracts or trapping anyone into an agreement if they are unhappy.

While we prefer short-term contracts, we enter every partnership as though it’s a long-term relationship. Our average partnership is 12+ months and we work to fold into your company as an extension of your team. To learn more about our working relationship with clients, hear directly from them.

While sometimes we only focus on organic channels, ads are generally part of the overall strategy. While a budget of $5-7K is typically enough to gauge the potential of 2-3 different ad channels, we tailor the budget to your goals within the first week of working together.

If you can only put aside $1-3k for ads, instead of testing 2-3 channels at once, we’ll customize your strategy so you focus on the single ad channel most likely to succeed. Either way, we like to start lean, learn fast, and scale up from there.

Here’s what a typical week looks like with our team:

  • We start the week with a shared priority list: what did we accomplish last week, what are we working on, how are we pacing towards our goals.
  • We meet to discuss the focus areas and review data from recent campaigns.
  • We connect via Email, Google Drive, and Slack for asynchronous communication throughout the week.

You’ll be working with a small, dedicated team of marketing experts built to fit the needs of your company.

Each client has a primary growth lead that they meet with weekly. Then, depending on the channels we are testing, you’ll also work with channel experts on a regular and on-going basis.

From a founder with early traction to large enterprises and everything in between, we have worked with teams in nearly every industry. Our team is a fit for anyone looking to acquire new customers and scale their company through modern channels, tools, and frameworks: primarily founders and business owners.

We get our best results when we work with teams looking for a strategic, pro-active team that values transparency, communication, and shared KPIs.

To serve you as effectively as possible, we focus on services provided rather than hours worked only. Instead of paying us an hourly rate, you pay us a fixed rate, and then we allocate our time, people, and resources that make the most sense for your strategy at that point in time.

We also have a performanced-basd pricing model for specific partnerships. This typically is a lower fixed rate + an agreed percentage of top line revenue from our campaigns. If you’re unsure on how this works, we encourage you to schedule a call with our team.

Hire us to be your plug-in growth marketing team.

We like to share these case studies to articulate how we help businesses grow. But, a great partnership is also about people. Ready to learn more?