Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

Balancing Brand and Performance in Your Creative Strategy

Growing a successful brand means balancing long-term trust with short-term results. Brand marketing builds relationships and loyalty, while performance …

Hannah Burks

November 11, 2024

11 Minute Read

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

While new tech and tools can sometimes seem like shiny new toys or passing trends, it’s evident that AI has …

Ellen Jantsch
Growth Marketer

July 18, 2024

7 Minute Read

[Report] Founders Survey Insights: Navigating Shifts and Challenges with Early-Stage Startups

I’ve had the privilege of working with hundreds of early-stage startups, coaching and partnering with many founders to help them …

Ellen Jantsch
Growth Marketer

July 11, 2024

9 Minute Read

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Creative

Balancing Brand and Performance in Your Creative Strategy

November 11, 2024/by Hannah Burks

AMA on Implementing the Right Creative Testing Strategy – title graphic — Creative

AMA on Implementing the Right Creative Testing Strategy with Adam Fricke, Head of Creative at Tuff
June 17, 2024/by Ellen Jantsch

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

July 18, 2024

Balancing Brand and Performance in Your Creative Strategy

November 11, 2024/by Hannah Burks

Ad Testing Methodology_ – title graphic — Paid Media Creative

Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results
May 28, 2024/by Kate Theobald

Authenticity_ A Critical Component for Effective Ad Creative in the AI Era – title graphic — Creative

Authenticity: A Critical Component for Effective Ad Creative in the AI Era
May 23, 2024/by Adam Fricke

Reduce, Reuse, Recycle – title graphic — Creative

Reduce, Reuse, Recycle: Short-Form Video for TikTok and YouTube
February 6, 2024/by Travis Buechner

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

July 18, 2024

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Creative Testing at Scale: A Framework for Marketing Leaders

Balancing Brand and Performance in Your Creative Strategy

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

[Report] Founders Survey Insights: Navigating Shifts and Challenges with Early-Stage Startups

AMA on Implementing the Right Creative Testing Strategy with Adam Fricke, Head of Creative at Tuff

Video Marketing for B2B: The Key to Elevating Your Content Strategy with Short Form Video

The Role of Storytelling in Marketing: Connecting with Your Target Audience

Optimizing Your Content Marketing Strategy for High-Quality Lead Generation

Building an Inbound Content Strategy to Acquire Customers

Prioritizing Unpaid Channels During an Economic Downturn

How To Conduct A Time-Based Content Analysis [Free Template]

AMA on Generative AI, Organic Search, & Google I/O with Derek Coleman, Head of SEO at Tuff

Minimizing Risk in a Site Migration: A Data-Driven Approach to Sustainable Growth

Advanced Technical SEO Techniques to Propel Your Startup’s Organic Rankings

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools

SEO and UX Design: How to Create User-Friendly Websites That Rank and Convert

Leveraging SEO to Maintain Growth in the Inflation Economy

Cold Email Subject Lines That Get High Open Rates

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

A Hill We’ll Die On: Email is Critical to Your CRO

A Crash Course in Email Marketing for Your eCommerce Store

Onboarding Emails: Three things that increased clicks by 50%

Creative Testing at Scale: A Framework for Marketing Leaders

Balancing Brand and Performance in Your Creative Strategy

AMA on Implementing the Right Creative Testing Strategy with Adam Fricke, Head of Creative at Tuff

Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results

Authenticity: A Critical Component for Effective Ad Creative in the AI Era

Reduce, Reuse, Recycle: Short-Form Video for TikTok and YouTube

How to Speak to Multiple Audiences with One Website

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

Proven Social Proof Examples That Drive Higher Conversion Rates

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools

SEO and UX Design: How to Create User-Friendly Websites That Rank and Convert

Conversion Funnel Optimization: Identifying and Fixing Drop-off Points for Improved ROI

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

[Report] Founders Survey Insights: Navigating Shifts and Challenges with Early-Stage Startups

AMA on Growth Must-haves and Growth Nice-to-haves with Richard Meyer

The 4 Essential Steps of Performance Marketing for Scaleups

Fueling Growth: Performance-Based Marketing for Startups and Scaleups

Startup Marketing in the AI Age: Tactics for 2024

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

2024 Facebook Advertising Guide

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

8 Channels to Diversify Your Digital Ad Spend

Boosting Your B2B Content Strategy with LinkedIn Document Ads

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?

8 Channels to Diversify Your Digital Ad Spend

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

How We Decreased Pathstream’s CAC by 59% YoY

How Much Do Google Ads Cost?

Google’s Performance Max Campaigns: How Tuff Clients Are Using It

Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands

Monthly Newsletter

The Growth Note

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