Pricing

Make Tuff Your Plug-In Growth Marketing Team

Our core growth marketing process has been shaped, iterated, and battle-tested over the last 5 years with startups, eCommerce, and B2B companies. We’ll plug into your existing team and help you find traction and scale in less time with three core components: team, expertise, and process.

Our Team

Generalists & Specialists

Collectively, we have years of experience from working in-house, at VC-backed startups, or at agencies.

The Tuff team is made up of growth marketers (6 generalists) and channel experts (13 specialists). Each client we work with is assigned a dedicated growth marketer to manage and run strategy on their account. Then, depending on your unique growth goals, the growth marketer brings in different specialists on the Tuff team to prioritize and run campaigns for your business.

Your growth marketer stays the same, you meet with them weekly, but your channel experts rotate in and out depending on what makes the most sense for your strategy at that point in time.

“The team at Tuff knows their stuff – and it’s precisely why they are not selling ‘magic’ or any kind of ‘mysterious sauce.’

Instead, they are betting on transparency and experimentation, and it seems to be working well: The agency was warmly recommended to TechCrunch multiple times via our growth marketing survey.”

– TUFF IN TECHCRUNCH (FULL ARTICLE)

Expertise

On demand full growth marketing stack capability

With a growth marketing strategy, we work day-to-day on the things that have the highest impact on your revenue. At its core, a growth marketing strategy is a giant, prioritized to-do list.

We’ve tested on all of the major channels and lean on that knowledge to decide what and how we want to test first.

As we work together, we’ll choose which to work on first based on our own priorities. You aren’t paying for a channel or a person, you’re paying for a group of adaptable experts who can help your business perform while layering on additional tests, channels, and experiments to drive growth.

  YouTube

  Google Search

  Google Display

  Bing

  Facebook & Instagram

  Retargeting

  Analytics & Tracking

  Link Building

  Technical SEO

  Content Strategy

  Email

  CRO

Process

Informed, honest, and clear conversations

We put a lot of time and energy into creating partnerships rooted in transparency and authenticity. The more informed, honest, and clear conversations we can have, the better work we will all do.

That’s why, when we work together, we make sure it’s easy and clear where and how to communicate. Channels we often use with clients include…

Weekly Meetings

We set up a standing video meeting to share results, collaborate on campaigns, check in on partnership.

Email

For asynchronous communication and recaps.

Slack

For quick check-ins and ongoing communication (optional – not necessary unless you prefer to communicate this way)

Reporting

We’ll report weekly using Google Data Studio or Google Sheets. This report updates daily and we send it each Monday with high-level notes and insights.

Process

Informed, honest, and clear conversations

We put a lot of time and energy into creating partnerships rooted in transparency and authenticity. The more informed, honest, and clear conversations we can have, the better work we will all do.

That’s why, when we work together, we make sure it’s easy and clear where and how to communicate. Channels we often use with clients include…

Weekly Meetings

We set up a standing video meeting to share results, collaborate on campaigns, check in on partnership.

Email

For asynchronous communication and recaps.

Slack

For quick check-ins and ongoing communication (optional – not necessary unless you prefer to communicate this way)

Reporting

We’ll report weekly using Google Data Studio or Google Sheets. This report updates daily and we send it each Monday with high-level notes and insights.

Pricing

To serve you as effectively as possible, we focus on services provided rather than hours worked only.

Instead of paying us an hourly rate, you pay us a fixed rate, and then we allocate our time, people, and resources that make the most sense for your strategy at that point in time.

Growth

Ideal for getting going

$7,500 /mo

What’s Included

You’ll be paired with a growth coach who will create a strategic growth roadmap and an actionable plan for execution.

Weekly Hours: 15-18

Specialists: 2-3

Meetings: Bi-weekly

Lean

Ideal for growing brands

$10,000 /mo

What’s Included

Grow your business on demand with campaign strategy and execution from a three-person, specialized team.

Weekly Hours: 20-25

Specialists: 3-4

Meetings: Weekly

Full

Ideal for larger teams

$12,500 /mo

What’s Included

Plug in a complete team to own all your growth marketing efforts. Each team member curated to your business.

Weekly Hours: 30+

Specialists: 4-6

Meetings: Weekly

A note on our fee structure:

We price partnerships at a flat fee because we’re extremely focused on helping other businesses succeed. A typical growth agency will piecemeal their pricing by channel, by spend increment, by traffic, etc.

But, we’re not a typical growth agency.

We believe that model stymies the ability to move and learn quickly. The flexibility of flat pricing gives us the opportunity to test quickly, find new audiences, and validate (and invalidate) new tactics.

Not sure where to start?

Don’t worry. We’ll analyze your business, goals, and existing accounts during the fit assessment process and recommend whichever package (and tactics) will have the greatest impact.

20

Total members
of our team

25

Current #
of clients

13

Avg. length of partnership
(in months)

67

Total # of clients
we’ve worked with

What They’re Saying

We focus on finding traction and scale for brands, ideas, and campaigns for teams of all sizes.

“I am most impressed by their creativity – as it is so so rare to find creative, independent thinkers at an agency. They are always thinking of strategic ways to improve and always have the best interest of their clients in mind.”

Brittany Murlas
Founder, Little Feminist

“Tuff has been an incredible value-add to our business. They’re effective, flexible, communicative, and bright. I feel like I have another set of 6+ eyes on the growth of my business at all times.”

Michael Correo
Co-founder, Team Bootcamp

“We’ve been working with Ellen and the Tuff team for just over 7 months and have been impressed with their knowledge, attention to detail, professionalism and execution. Tuff has been instrumental in helping us make a monumental jump in search ranking, as well as site traffic and leads generated through our site!”

Landy Kindle
Tech Heads

“Very knowledgeable team at Tuff – fast moving with a get it done attitude. Looking forward to a continued partnership and future success.”

Jordan Bevans
Head of Strategic Projects, Findex

“Great to work with! They are open to our ideas and come up with creative suggestions on how to get more eyes on our product. It’s been a fun and rewarding experience so far!”

Will Hudson
Founder, Hudski

“Working with Tuff has been a great experience. They are super clear with budgets and expectations. Great at communication. We look forward to our continued partnership with Tuff into 2021. I highly recommend them for all your marketing needs!”

Stephen Till
Founder, A Small Print Shop

“Tuff is very flexible, carefully listens to my needs, comes up with actionable plans, and executes them! Best decision I’ve made. Tuff has amazing team members with wealth of knowledge and experience. I see this collaboration lasting years to come. I feel fortunate to be working with Tuff!”

Jay Lee
Founder, MyCanoe

“The entire Tuff Team is amazing, which is no surprise because their leadership is exceptional. Ellen has put together one of the most amazing firms out there, and we are so happy to be working with TUFF.”

Liliana Aide Monge
Co-founder, Sabio

Get in touch

Ellen Janstch

Growth Marketer
Eagle, CO

Ellen will get back to you within 24 hours.

Get in touch

© 2021 Tuff