Our core growth marketing process has been shaped, iterated, and battle-tested over the last 5 years with startups, eCommerce, and B2B companies. Weâll plug into your existing team and help you find traction and scale in less time with three core components: team, expertise, and process.
Current Team size: 15
Collectively, we have years of experience from working in-house, at VC-backed startups, or at agencies.
The Tuff team is made up of growth marketers (5 generalists) and channel experts (10 specialists). Each client we work with is assigned a dedicated growth marketer to manage and run strategy on their account. Then, depending on your unique growth goals, the growth marketer brings in different specialists on the Tuff team to prioritize and run campaigns for your business.
Your growth marketer stays the same, you meet with them weekly, but your channel experts rotate in and out depending on what makes the most sense for your strategy at that point in time.
With a growth marketing strategy, we work day-to-day on the things that have the highest impact on your revenue. At its core, a growth marketing strategy is a giant, prioritized to-do list.
Weâve tested on all of the major channels and lean on that knowledge to decide what and how we want to test first.
As we work together, weâll choose which to work on first based on our own priorities. You arenât paying for a channel or a person, youâre paying for a group of adaptable experts who can help your business perform while layering on additional tests, channels, and experiments to drive growth.
YouTube
Google Search
Google Display
Bing
Facebook & Instagram
Retargeting
Analytics & Tracking
Link Building
Technical SEO Implementation
Content Strategy
CRO
We put a lot of time and energy into creating partnerships rooted in transparency and authenticity. The more informed, honest, and clear conversations we can have, the better work we will all do.
Thatâs why, when we work together, we make sure itâs easy and clear where and how to communicate. Channels we often use with clients includeâŚ
Weekly Meetings
We set up a standing video meeting to share results, collaborate on campaigns, check in on partnership.
For asynchronous communication and recaps.
Slack
For quick check-ins and ongoing communication (optional – not necessary unless you prefer to communicate this way)
Reporting
Weâll report weekly using Google Data Studio or Google Sheets. This report updates daily and we send it each Monday with high-level notes and insights.
Ellen will get back to you within 24 hours.
