Ready to elevate your brand AND drive results? Say goodbye to wasted time and money on random ad testing. Instead, kick things off right with a creative testing strategy that boosts your success rate, enhances the quality of insights, and ensures a steady return on your media investment.
$2,500 /mo
30 creative credits per month
Best for < $20k ad spend / mo
What’s included:
Testing framework
Cohesive ad creative and media strategy
Creative production (design, animation, UGC)
Copywriting
$5,000 /mo
60 creative credits per month
Best for $20k – $50k ad spend / mo
What’s included:
Testing framework
Cohesive ad creative and media strategy
Creative production (design, animation, UGC)
Copywriting
$9,000 /mo
Unlimited creative credits per month
Best for $50k+ ad spend / mo
What’s included:
Testing framework
Cohesive ad creative and media strategy
Creative production (design, animation, UGC)
Copywriting
Static Ad
5 credits
Carousel Ad
10 credits
UGC Video
20 credits
Animated Video (< 30 seconds)
20 credits
Animated Video ( 30 seconds – 2 mins)
30 credits
When you team up with Tuff, you get paired with a dedicated creative pod. This squad usually includes a Creative Strategist, Designer, Project Manager, Animator, and UGC curator, bringing together a diverse range of skills. They’ll dive into your ad creative from every angle, collaborate seamlessly with your in-house team, and deliver top-notch ad creative to support your media goals. Here’s our usual lineup:
The Ultimate Guide to Maximizing Your Media Spend with Performance Ad Creative
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“Tuff spent a ton of time with our internal copywriters, design team, and brand team, to understand the nuances of the brand look and feel and our tone of voice. I honestly think that’s one of the reasons why our performance has been so strong month over month, because we just always have such a high turnover of new content flowing into the various channels.”
Bonita Thwaites
Director of Growth Marketing, Teachable
Watch client story
Is each ad considered unique if only the copy changes?
We consider it unique if it brings a fresh value prop and concept to the table, so you’ll be working on completely unique assets, not just one video with different hooks. Each ad includes up to 2 variations to test copy changes or different video hooks.
How long does it take to launch the first round of creative?
Depending on your media plan and the number of existing assets available, along with review cycles, the timeline can vary. It could be as quick as 2 weeks or extend to 5 weeks. For clients in highly regulated industries with complex compliance processes, it might take longer, but we’ll factor that into our planning to ensure alignment on deliverables.
It’s important to note that although it takes a few weeks to develop the right creative assets, we don’t delay taking over campaign management. If you’re actively running campaigns when you bring us on board, we’ll start optimizing and strategizing immediately, while simultaneously creating new creative materials.
While we can’t provide a definitive answer like “it always takes three weeks from agreement to new assets,” because it depends on various factors, we’ll keep you informed every step of the way. You’ll have visibility into the timeline, feedback loops, and all aspects of the process, ensuring clear expectations and deliverables.
Do I get to keep any assets you build for me, even after our engagement ends?
Definitely! Working with Tuff on ad creative means transparency and full access for you. We keep everything in a shared drive that you can reach anytime. If our partnership ever ends, we’ll package up everything, including raw files, so you can take it all with you.
That’s also why we insist that you own your ad accounts. While some agencies set up accounts for clients, we believe it’s crucial for you to own your data and have access to historical information within your accounts at all times.
Where do you source your videos and images from?
When we gather videos and images, there’s no extra charge for you. We’ve teamed up with the tools listed below to create assets, and we’re constantly exploring new sources and tools to enhance our ad creative. Here are a few of our current favorites: Envato, Stocksy, Adobe Stock, Pexels, Unsplash, Artlist.io
If I don’t have my own creative assets (images / videos), how do you handle that?
We’ll find images and videos tailored to your creative strategy. For instance, if we determine that a user-generated content (UGC) style asset aligns best with your audience, media plan, and testing framework, we’ll locate the creator and handle everything from start to finish. This applies to both static and motion assets, as well as all other types.
We’ll take care of finding images that either match or enhance what’s outlined in your brand guidelines. And if you don’t have brand guidelines — which is no problem, as about 50% of our clients don’t — we can work with whatever you have, whether it’s a little or a lot.
Do you offer any content production or photoshoots for fresh image assets?
We usually handle this through Soona, collaborating closely with you on strategy and development. To make sure we’re hitting the bullseye with new assets, we often suggest testing with stock or existing assets first. This helps us pinpoint what works and what doesn’t before diving into a new brief for a photoshoot or more content creation. By doing this, we ensure that when we create a shot list or gather fresh image assets, they’ll deliver the results we’re aiming for, maximizing your return on investment.
Ready to elevate your brand AND drive results?
