The Role of Storytelling in Marketing: Connecting with Your Target Audience
From ancient myths passed down through generations to the…
Optimizing Your Content Marketing Strategy for High-Quality Lead Generation
Content marketing for lead generation is just a fancy way…
Building an Inbound Content Strategy to Acquire Customers
There’s been a lot of talk about an economic downturn—and…
Prioritizing Unpaid Channels During an Economic Downturn
As we watch companies scale back both their workforce and…
How To Conduct A Time-Based Content Analysis [Free Template]
This post is #2 of a 2-part series on how to conduct a content…
Conducting A Content Inventory Audit With Quartiles [Free Template]
As a content marketer, it’s essential to know the ins and…
How to Do a Keyword Gap Analysis
Author’s Note: This post was updated on March 20, 2023…
SEO Forecasting—A How-to Guide and Free Template
If you do a quick Google search for SEO forecasting, you’ll…
How UX and SEO Can Work Together to Increase Organic Traffic
You can have a website that is 100% optimized for search…
Content Remediation: How to Boost Your Ranking By Refreshing Old Content
So, you've done the heavy lifting making your case for content,…