Entries by Tuff Team

How to Uncover Voice of Customer Data to Create High-Impact, High-Value Messaging

What do the most successful companies have in common? They put their customer first. Companies that focus on creating products and services that solve a customer problem win. Why? Because when you’re intimately in step with your customer’s needs, you’re no longer just selling. You’re connecting. The best and only way to create this type […]

Small, Fast, and Intentional Experiments: Using CRO to Grow Sign Ups by 219%

We have a client at Tuff that leverages a webinar as their primary lead funnel. It’s so successful, in fact, that almost all of the brand’s media budget is allocated to optimize this user flow and their conversion rates are some of the best we’ve ever seen.  They had been considering changing their webinar software […]

The A/B Test that Increased Our Conversions by 210%

As a growth marketing agency, A/B testing is part of our team DNA and that extends to our own growth strategy. Last month, we wanted to increase form submissions from users who landed on the homepage. We looked to improve the section that users see the most: the hero. Focusing on the hero copy and […]

Youtube SEO Checklist to Skyrocket Your Visibility

If your videos are not ranking at the top of search results, you’re likely missing a few key elements in your Youtube SEO strategy.  We know the Youtube algorithm aims to match users with the most relevant content. So how can you work with the algorithm to get your videos pushed to the top of […]

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)

With Facebook getting more challenging by the day, many advertisers and marketers are turning their attention to advertising on TikTok. It seems like every day there is another statistic about how TikTok is growing into a massive platform for not just Gen Z but Millennials and older generations as well.  Hours are spent scrolling through […]

CRO Testing: Expert Guide to Setting Up CRO Tests

CRO testing helps us identify the best outcome of a website change based on our main goals. It also serves as an analysis of user behavior that can give us valuable insights. But how can we ensure we are following the CRO process correctly and setting up our tests for success? We are going to […]