While we all love the powerful returns that we get from retention and bottom-funnel initiatives, best-in-class brands are well aware that attracting new customers is crucial to a business’ long-term growth and success. To do that, you need effective top of funnel paid media campaigns. But how do you properly gauge the success of these campaigns? […]
What do the most successful companies have in common? They put their customer first. Companies that focus on creating products and services that solve a customer problem win. Why? Because when you’re intimately in step with your customer’s needs, you’re no longer just selling. You’re connecting. The best and only way to create this type […]
We have a client at Tuff that leverages a webinar as their primary lead funnel. It’s so successful, in fact, that almost all of the brand’s media budget is allocated to optimize this user flow and their conversion rates are some of the best we’ve ever seen. They had been considering changing their webinar software […]
As we watch companies scale back both their workforce and spend, it becomes clear (again) that unpaid channels are vital to a healthy marketing and sales strategy. Businesses are trying to be cognizant of spending without canceling all long-term investments, so in terms of priority, unpaid channels have moved to the top of the growth […]
As a CMO or Head of Growth, you are most likely keenly aware of what makes your product powerful. The question is, do you know which features matter the most to your potential customers, or better yet, their pain points? If you have a very technical or complex offering, it can certainly be a challenge […]
Having a powerful SaaS tool that virtually nobody else can compete with sounds like a huge advantage. That is, until you realize you need to articulate that advantage to users who have never heard of you. When it comes to building your homepage, how do you get right to the heart of your offering, while […]
As a growth marketing agency, A/B testing is part of our team DNA and that extends to our own growth strategy. Last month, we wanted to increase form submissions from users who landed on the homepage. We looked to improve the section that users see the most: the hero. Focusing on the hero copy and […]
If your videos are not ranking at the top of search results, you’re likely missing a few key elements in your Youtube SEO strategy. We know the Youtube algorithm aims to match users with the most relevant content. So how can you work with the algorithm to get your videos pushed to the top of […]
With Facebook getting more challenging by the day, many advertisers and marketers are turning their attention to advertising on TikTok. It seems like every day there is another statistic about how TikTok is growing into a massive platform for not just Gen Z but Millennials and older generations as well. Hours are spent scrolling through […]
CRO testing helps us identify the best outcome of a website change based on our main goals. It also serves as an analysis of user behavior that can give us valuable insights. But how can we ensure we are following the CRO process correctly and setting up our tests for success? We are going to […]
