How to Calculate Paid Media Spend on Your Early Paid Advertising Efforts (+Free Media Planning Template)
Starting paid media efforts for your startup might feel daunting,…
Brave New Cookieless World: 8 Strategies for Marketers
*WARNING: The shift to a cookieless world is imminent.*
Cookies—those…
YouTube vs. TikTok Ads: A Decisive Guide for Your Brand
When considering expanding your brand’s advertising presence…
2024 Facebook Advertising Guide
Facebook recently surpassed a monumental 3 billion individual…
How to Use GA4 in 2024: Tips for Marketers
Google Analytics has been a crucial component for countless…
LinkedIn Lead Gen Forms vs. Traditional Landing Pages
Lead generation is vital for many of Tuff's B2B partners.…
Full-Funnel Tracking Through Multi-Touchpoint Attribution
What was your most recent significant purchase? Did you click…
The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel
The term “full-funnel” has been a buzzword for years…
Boosting Your B2B Content Strategy with LinkedIn Document Ads
How can I scale while maintaining lead quality? That’s…
Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success
With over 2 billion monthly active users and over 1 billion…