Paid Media Marketing Tips

How to Calculate Paid Media Spend on Your Early Paid Advertising Efforts (+Free Media Planning Template)

Starting paid media efforts for your startup might feel daunting,…

Brave New Cookieless World: 8 Strategies for Marketers

*WARNING: The shift to a cookieless world is imminent.* Cookies—those…

YouTube vs. TikTok Ads: A Decisive Guide for Your Brand

When considering expanding your brand’s advertising presence…

2024 Facebook Advertising Guide

Facebook recently surpassed a monumental 3 billion individual…

How to Use GA4 in 2024: Tips for Marketers

Google Analytics has been a crucial component for countless…

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

Lead generation is vital for many of Tuff's B2B partners.…

Full-Funnel Tracking Through Multi-Touchpoint Attribution

What was your most recent significant purchase? Did you click…
Blog title 'The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel' over a detailed analytics interface

The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel

The term “full-funnel” has been a buzzword for years…
Two professionals discussing a strategy with 'Boosting Your B2B Content Strategy with LinkedIn Document Ads' title overlay

Boosting Your B2B Content Strategy with LinkedIn Document Ads

How can I scale while maintaining lead quality? That’s…
Blog title 'Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success' with a background collage of video metrics

Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success

With over 2 billion monthly active users and over 1 billion…