Paid Media Marketing Tips

Brave New Cookieless World: 8 Strategies for Marketers

*WARNING: The shift to a cookieless world is imminent.* Cookies—those…

YouTube vs. TikTok Ads: A Decisive Guide for Your Brand

When considering expanding your brand’s advertising presence…

2024 Facebook Advertising Guide

Facebook recently surpassed a monumental 3 billion individual…

How to Use GA4 in 2024: Tips for Marketers

Google Analytics has been a crucial component for countless…

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

Lead generation is vital for many of Tuff's B2B partners.…

Full-Funnel Tracking Through Multi-Touchpoint Attribution

What was your most recent significant purchase? Did you click…
media planning

The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel

The term “full-funnel” has been a buzzword for years in…
linkedin document ads

Boosting Your B2B Content Strategy with LinkedIn Document Ads

How can I scale while maintaining lead quality? That’s…
youtube ad metrics

Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success

With over 2 billion monthly active users and over 1 billion…
scale results without increasing ad spend

How to Measure and Invest in “Dark Social” Campaigns

As marketers know all too well, one of the hardest parts…