You’d be forgiven for dismissing LinkedIn as just a place that people go to when they’re looking for jobs. After all, that’s how it was marketed to so many of us not so long ago. But LinkedIn has evolved. From posts from founders confiding about business decisions they’ve had to make, to professional communities being […]
One of the challenges that aspiring TikTok advertisers and agencies often run into as they plan their TikTok Ads campaigns is benchmarking. How do our results stack up against the industry or even just other campaigns we manage? How do we know if our TikTok ad campaign is successful compared to other campaigns? Having benchmark […]
Finding the perfect SEO report template is a challenge. You need to provide enough insights so that anyone looking at the data can understand what the numbers mean. However, you don’t want to overload your reports with data without providing context. On top of that, your report should reflect your brand, track your SEO progress […]
When conducting technical SEO audits, one of the most common errors that I see on sites is duplicate content. It is also one of the most important issues to fix because it can hurt your chances of growing your site organically. Luckily, with a basic understanding of what duplicate content is, what it means for […]
Naturally, if you are looking for SEO services, one of the first questions you have is how much does SEO cost? Many successful brands from Canva to NerdWallet have leveraged SEO, or more formally search engine optimization, to fuel their growth organically. SEO can be a powerful growth engine. Recent estimates show that over 53% […]
In the last year, TikTok has proven it has the ability to get more powerful in the social media world, and now the search world as well. Even compelling Google to make statements about TikTok eating into their search market share. On top of that, after Google’s most recent core update, TikTok’s visibility in Google […]
Here’s a hot take: for remote workers, gone are the days of watercooler talk and after-hours drinks at the dive down the street. And the world is a better place for it. I’ll tell you why. It’s straight up lazy to call unstructured, distracting, and impromptu conversation or after-hours drinks “connection.” Beyond that, it simply […]
Author’s Note: This post was updated on March 20, 2023 with new links, data, insights, and resources. You can use various methods to conduct keyword research. However, a keyword gap analysis—also sometimes called a content gap or keyword competitor analysis—is a must. When it comes to SEO, there are no ties. Only one company can […]
Editor’s Note: This post has been updated with new links and examples for you to use! Despite the importance of eCommerce conversion rate optimization, in our experience, the tactic can get overlooked. Simply put, eCommerce CRO is a tactic that can make tremendous improvements to your bottom line, without acquiring additional traffic than what you’re […]
If you do a quick Google search for SEO forecasting, you’ll find some confusing, and often unhelpful tools and articles. As it turns out, predicting the future is hard to do. That’s why we developed our own method and SEO forecasting template to help. As a growth marketing agency, we’ve used this Google Sheet to […]
