Entries by Tuff Team

Compensation Models For Influencers

How to compensate your influencers for a brand ambassador or influencer marketing strategy is an important part of your program that you must figure out before you start reaching out and finding influencers for your brand.  The problem is that there is no “right way” to compensate an influencer or brand ambassador for your brand. […]

How To Write, Build, and Test Landing Pages

Like a strategic blog post series or email marketing drip campaign, landing pages should be a part of any startup, eCommerce, or enterprise business’ online marketing toolkit. From creation to testing, tweaking, and more testing, this conversion rate optimization process can help to increase conversion rates when done correctly. Too many founders and marketers create […]

Effective YouTube Ads For Ecommerce

Youtube viewers watch on average 5 billion videos every single day.  From discovering new music to learning a new skill or brushing up on your trivia knowledge, Youtube has a channel or selection of videos for just about everything.  With so many topics and consistent, focused views by consumers, Youtube is one of the best […]

How We Boosted Koala’s eCommerce Conversion Rate by 153%

New Mexico based Hangtime Gear is an early stage startup designing innovative mobile accessories.  Their core product is the KOALA Super Grip Phone Harness – a smartphone holder with a leash and clasp that secures to any fabric keeping your phone safe from drops, damage, and loss.  The KOALA was originally a 2019 IndieGoGo Campaign […]