Zero Party Data: What It Means + Why And How You Should Be Collecting It
As a growth marketing agency, our ability to access customer data is a major (if not the most important) factor …
Entries by Tuff Team
Why Should I Use Nextdoor Advertising?
2022 has brought a lot of surprises to the macro environment for both marketers and consumers. A new favorite game …
An Ecommerce Guide to Optimize Product Page SEO
With so many ecommerce companies using paid search ads, you might be thinking—does product page SEO really matter? The answer …
How to Use Google Analytics to Discover Lookalike Audiences
Do you remember where were you on the day that the digital advertising world stood still? Do you remember what …
How UX and SEO Can Work Together to Increase Organic Traffic
You can have a website that is 100% optimized for search engine ranking, but what if that comes at the …
Little-Known Ways to Leverage SEMrush
At Tuff, we use SEMrush every day. If you aren’t familiar with SEMrush, it is a powerful tool to conduct …
Advertising on Pinterest: Ad Formats, Campaign Types & Best Practices for 2022
Imagine someone is preparing for a trip to Oahu for the first time. They’ve never been a big traveler and …
The Best Attribution Model for B2C and eCommerce Brands
Attribution is a big topic in the growth marketing world and for good reason. Knowing which channels, campaigns, audiences, and …
Our Favorite Free PPC Budgeting Spreadsheet
With the PPC department expanding (Hi Chris, Adli, and Jesse!) and the need to keep an eye on ever-changing budgets, …
How Does Site Health Impact SEO?
If you’re not familiar with some of the more advanced aspects of SEO, you may not have heard of site …
