How We Decreased Pathstream’s CAC by 59% YoY
When we first started working with Pathstream – a Series…
5 Channels to Diversify Your Digital Ad Spend
The great thing about the internet and how we consume content…
How Much Do Google Ads Cost?
Author's note: This post was originally published in 2020,…
Google’s Performance Max Campaigns: How Tuff Clients Are Using It
As a growth agency, we continually test the new automated campaign…
Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands
A challenging, but endlessly exciting, part of being a growth…
Capitalizing On Google Ads Automation Techniques To Scale Growth
Ever heard the word “automation” or phrase “machine…
Using Programmatic to Assist Your Growth Marketing Channel Mix
At Tuff, our team is well-versed at a variety of growth marketing…
Spotify Ads: How Our Clients Are Using This (And You Can Too!)
Testing new ad platforms to diversify the channel mix for…
How to Drive Better Strategic Decisions Using Google Analytics’ Attribution Models
The way the majority of marketers use Google Analytics’…
Our Favorite Free PPC Budgeting Spreadsheet
With the PPC department expanding (Hi Chris, Adli, and Jesse!)…