PPC Marketing Tips

online tool for tracking growth marketing metrics

Our Favorite Free PPC Budgeting Spreadsheet

With the PPC department expanding (Hi Chris, Adli, and Jesse!)…
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How to Create a YouTube Advertising Strategy (with Examples)

Author’s Note: This post was updated on March 8, 2023, with…

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

It’s no secret that YouTube Ads are extremely effective…
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The Biggest Mistake Most Businesses Make When Investing in PPC

Editor’s Note: This post has been updated with…

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Ads has a plethora of strengths when compared to other…
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Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

Does this post look familiar? We originally published it…
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How To Optimize Your Google Shopping Product Feed

Google shook up the world of eCommerce when it announced…
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4 Proven Strategies to Improve Your Retargeting Ad Campaigns

Getting traffic to your site can be time consuming and expensive,…
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The 30-Minute PPC Audit Anyone Can Do

Editor’s Note: This post has been updated with new links…
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5 Simple Strategies to Improve PPC Results

One of the most exciting pieces of working on PPC is that…