Entries by Kayla Barry

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

Lead generation is vital for many of Tuff’s B2B partners. The goal: Create a customer database for future marketing and remarketing initiatives. Social platforms, like LinkedIn, offer native lead generation forms, making it a go-to choice for many brands. Leveraging LinkedIn’s credibility and network, you can attract and drive leads from relevant prospects to boost […]

Boosting Your B2B Content Strategy with LinkedIn Document Ads

How can I scale while maintaining lead quality? That’s a question that many B2B marketers often face. Scaling growth relies on a mix of marketing channels—which often includes paid media. Along with the right channels, you need the right mix of campaign objectives and formats for efficient results. Ad creative, audiences, and landing page experience […]

How Much Do TikTok Ads Cost? [Updated]

Author’s Note: We’ve given this blog post a refresh on November 2, 2023, complete with fresh information, new links, relevant data, and more. As we head into the end of the year and approach 2024, you’re likely starting to think through your marketing strategy for the new year. What channels have worked well for you […]