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Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad

There’s no one-size-fits-all recipe for successful social ad creative. After working with 50+ brands in all kinds of industries and executing countless A/B tests, we’ve learned a thing or two about what good paid social creative looks like.  Disclaimer: what works for one account might not work for another. Make sure you’re testing different kinds […]

iOS 14 is Coming: How Improved User Privacy Will Affect Targeting, Tracking, and Optimizing Facebook Ads

Apple’s latest iOS update will restrict data usage in an effort to hold apps to a higher standard when it comes to user privacy. At the heart of it, this will affect how your Facebook pixel receives data, which could negatively impact your targeting, tracking, and optimizations. Have you thought about what this means for […]