Entries by Kristin Dick

How We Decreased Pathstream’s CAC by 59% YoY

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When we first started working with Pathstream – a Series A startup that offers online certification programs that help people level up their careers, they were spending nearly $1m each quarter in ad spend to hit their lead volume goals, but with a ROAS right around 1.10. They were hitting their application targets, but they […]

How (and why) You Should Optimize Landing Page Copy For Each Target Audience

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When we think about developing 1:1 messaging for our targeting audiences, our brains immediately think: ad creative. Making sure that the image, caption and headline speak directly to the audience you’re targeting is critical to our success as a growth marketing agency, for sure. But it’s equally as important to think about the landing page […]

A/B Testing Your Landing Page to Reduce CAC: Tiny Changes & Big Result

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There are so many pieces to a growth marketing campaign that it can be hard to tell which levers you should pull to make the biggest impact. Or which levers need a bit of work. That’s where A/B testing comes into play. It’s important to facilitate thoughtful A/B tests for your landing pages, ad creative, […]

How We Achieved a 12x ROAS on TikTok with $7K in Ad Spend

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Diversifying your paid social channels is the name of the game when it comes to social advertising in 2021, especially since iOS 14 rolled out. And any growth marketing agency like Tuff is testing TikTok, trying to find ways to make the viral video platform profitable for our partners. We’ve managed thousands of dollars in […]

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad

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There’s no one-size-fits-all recipe for successful social ad creative. After working with 50+ brands in all kinds of industries and executing countless A/B tests, we’ve learned a thing or two about what good paid social creative looks like.  Disclaimer: what works for one account might not work for another. Make sure you’re testing different kinds […]

Six Signs It’s Time to Update Your Facebook Ads

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Editor’s Note: This post has been updated with new links and examples for you to use!  Has your Facebook ads performance dipped? Maybe your ads never achieved your desired outcome like increased eCommerce sales or lead generation. Facebook ads performance can drop off — or never take off at all –– for a variety of […]

Own Your Assets: How to Set Up Your Facebook Account for Success

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You’re ready to start running Facebook and Instagram ads, but not sure where to start? Or you’re not sure how to keep all of your assets organized? Here at Tuff, we work with businesses who’ve just begun to run Facebook ads, those who spend thousands of dollars each month on the channel, and many in […]

iOS 14 is Coming: How Improved User Privacy Will Affect Targeting, Tracking, and Optimizing Facebook Ads

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Apple’s latest iOS update will restrict data usage in an effort to hold apps to a higher standard when it comes to user privacy. At the heart of it, this will affect how your Facebook pixel receives data, which could negatively impact your targeting, tracking, and optimizations. Have you thought about what this means for […]