Diversifying your paid social channels is the name of the game when it comes to social advertising in 2021, especially since iOS 14 rolled out. And any growth marketing agency like Tuff is testing TikTok, trying to find ways to make the viral video platform profitable for our partners. We’ve managed thousands of dollars in […]
About Kristin Dick
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Entries by Kristin Dick
There’s no one-size-fits-all recipe for successful social ad creative. After working with 50+ brands in all kinds of industries and executing countless A/B tests, we’ve learned a thing or two about what good paid social creative looks like. Disclaimer: what works for one account might not work for another. Make sure you’re testing different kinds […]
Unless you’ve been living under a rock (…but I mean, after all that 2020 brought with it, can I live under a rock with you?), you’ve seen how TikTok has changed the social media game. What once started as a quirky music platform for preteens quickly – and I mean QUICKLY – climbed the ladder […]
Editor’s Note: This post has been updated with new links and examples for you to use! Has your Facebook ads performance dipped? Maybe your ads never achieved your desired outcome like increased eCommerce sales or lead generation. Facebook ads performance can drop off — or never take off at all –– for a variety of […]
You’re ready to start running Facebook and Instagram ads, but not sure where to start? Or you’re not sure how to keep all of your assets organized? Here at Tuff, we work with businesses who’ve just begun to run Facebook ads, those who spend thousands of dollars each month on the channel, and many in […]
Apple’s latest iOS update will restrict data usage in an effort to hold apps to a higher standard when it comes to user privacy. At the heart of it, this will affect how your Facebook pixel receives data, which could negatively impact your targeting, tracking, and optimizations. Have you thought about what this means for […]
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