When we first started working with Pathstream – a Series A startup that offers online certification programs that help people level up their careers, they were spending nearly $1m each quarter in ad spend to hit their lead volume goals, but with a ROAS right around 1.10. They were hitting their application targets, but they […]
Kristin is a growth marketer living just outside of Nashville, TN. After working at a couple of agencies based in Music City, Kristin found her way to Tuff to focus on social ads strategy. When she’s not fiddling with Facebook ads, you’ll find her chasing her 1-year-old son Liam around the house or playing fetch with her dogs.