Entries by Kristin Dick

Performance Ad Creative: Personalized Connection at Scale

Gone are the days when generic, one-size-fits-all advertising and ad creative works for businesses. Today’s consumers demand personalization and relevant …

Unlocking Hidden Revenue: Strategies for Maximizing Your Existing Pipeline

As marketers, we’re used to navigating budget cuts and operating with reduced resources. But we’re still accountable to hitting revenue …

How We Decreased Pathstream’s CAC by 59% YoY

When we first started working with Pathstream – a Series A startup that offers online certification programs that help people …

How (and why) You Should Optimize Landing Page Copy For Each Target Audience

When we think about developing 1:1 messaging for our targeting audiences, our brains immediately think: ad creative. Making sure that …

A/B Testing Your Landing Page to Reduce CAC: Tiny Changes & Big Result

There are so many pieces to a growth marketing campaign that it can be hard to tell which levers you …

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad

There’s no one-size-fits-all recipe for successful social ad creative. After working with 50+ brands in all kinds of industries and …

Six Signs It’s Time to Update Your Facebook Ads

Editor’s Note: This post has been updated with new links and examples for you to use!  Has your Facebook ads …