Entries by Kristin Dick

Performance Ad Creative: Personalized Connection at Scale

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Gone are the days when generic, one-size-fits-all advertising and ad creative works for businesses. Today’s consumers demand personalization and relevant messaging that resonates with them. As the amount of data and ad clutter grows, it can be difficult to break through the noise. You have to resonate with your target consumer in a way that […]

Unlocking Hidden Revenue: Strategies for Maximizing Your Existing Pipeline

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As marketers, we’re used to navigating budget cuts and operating with reduced resources. But we’re still accountable to hitting revenue targets.  In many organizations, revenue growth is synonymous with new customer acquisition strategies. Sure, acquiring new customers is an important nut to crack – but it isn’t the only way to grow revenue. As a […]

How We Decreased Pathstream’s CAC by 59% YoY

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When we first started working with Pathstream – a Series A startup that offers online certification programs that help people level up their careers, they were spending nearly $1m each quarter in ad spend to hit their lead volume goals, but with a ROAS right around 1.10. They were hitting their application targets, but they […]

How (and why) You Should Optimize Landing Page Copy For Each Target Audience

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When we think about developing 1:1 messaging for our targeting audiences, our brains immediately think: ad creative. Making sure that the image, caption and headline speak directly to the audience you’re targeting is critical to our success as a growth marketing agency, for sure. But it’s equally as important to think about the landing page […]

A/B Testing Your Landing Page to Reduce CAC: Tiny Changes & Big Result

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There are so many pieces to a growth marketing campaign that it can be hard to tell which levers you should pull to make the biggest impact. Or which levers need a bit of work. That’s where A/B testing comes into play. It’s important to facilitate thoughtful A/B tests for your landing pages, ad creative, […]

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad

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There’s no one-size-fits-all recipe for successful social ad creative. After working with 50+ brands in all kinds of industries and executing countless A/B tests, we’ve learned a thing or two about what good paid social creative looks like.  Disclaimer: what works for one account might not work for another. Make sure you’re testing different kinds […]

Six Signs It’s Time to Update Your Facebook Ads

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Editor’s Note: This post has been updated with new links and examples for you to use!  Has your Facebook ads performance dipped? Maybe your ads never achieved your desired outcome like increased eCommerce sales or lead generation. Facebook ads performance can drop off — or never take off at all –– for a variety of […]