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Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

November 5, 2020 in , /by

Google Ads has a plethora of strengths when compared to other advertising platforms. The ability to target users as they are searching for specific keywords with Search campaigns is the most obvious and, oftentimes, most effective. Expansive audience creation tools and a massive display network on Google helps brands stay top of mind across millions […]

How Much Do Google Ads Cost?

October 29, 2020 in , /by

Whether you work in eCommerce or simply market your business online, you’ve likely heard of cost-per-click (CPC) advertising. CPC advertising generally occurs within first-tier search engines like Google. If a viewer clicks on a Google ad, it redirects them to the advertiser’s website. Each time this happens, the advertiser pays the publisher some amount of […]

From Qualified Traffic to Booked Demos: How We Helped Thalamus Increase Sales 3x

September 30, 2020 in , /by

When it comes to driving demos, it’s rare that a business can rely exclusively on one channel to generate all their leads. A demo, unlike a website click or impression, is a commitment from a potential customer, and to get them to take that step, it’s a bit of an ask. That’s why, more often […]

4 Reasons You Should Be Using Microsoft Ads For Your Business

July 22, 2020 in , /by

Microsoft Ads, formerly known as Bing Ads, is the often overlooked PPC platform that many marketers and businesses treat as a lower-budget extension of their existing campaigns that are running on Google Ads. But as Microsoft Advertising Partners and veterans of the platform, we know the value that Microsoft Ads can bring, especially in certain […]

How To Create Your Own Automated Social Listening Tool

July 16, 2020 in , /by

As marketers, it’s often easy, and comfortable, to remain focused solely on internal data. “Are we increasing conversion rates?” “How long is an average user session?” “Are we acquiring new users from the right channels?” While internal data is extremely important, we must also utilize outside data to maintain awareness of specific trends in our […]

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

May 14, 2020 in , /by

Incredible reach, narrow audience targeting, and the chance to show your product in all its glory through video. It’s no wonder advertising on YouTube grew 36% in 2019 and is now a $15 billion – or nearly 10% – slice of Alphabet’s (Google’s parent company) revenue. The YouTube ad stats are, to say the least, […]

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

May 8, 2020 in , , /by

Does this post look familiar? We originally published it on January 16, and so much has happened since! It’s now updated with all the latest data and research on the topic. Enjoy! The renewable energy industry is growing, big time. According to CNBC, in the U.S., of all new power capacity added to the grid […]

How To Optimize Your Google Shopping Product Feed

April 24, 2020 in , , /by

Google shook up the world of eCommerce when it announced earlier this week that it was opening up it’s Shopping search results to free, unpaid listings. The historically paid-only placements will be made available to unpaid product listings, starting next week, as Google ramps up its plans to compete with Amazon to become a primary […]

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

March 30, 2020 in , /by

Getting traffic to your site can be time consuming and expensive, but a consistent flow of healthy, targeted traffic is one of the keys to success for any business with an online presence. Because getting traffic to your site requires investments in both time and money, it’s important that you attempt to capitalize on this […]

The 30-Minute PPC Audit Anyone Can Do

January 1, 2020 in , , /by

Let’s get one thing about a PPC audit off our chest. We know our PPC accounts aren’t always perfect 100% of the time. Audits are one of the best tools we have for making small, sustainable improvements. That’s why we routinely conduct audits for our clients. Incorporating this step into our PPC management process helps […]