Starting paid media efforts for your startup might feel daunting, especially if you’re working with tight budgets or haven’t tested …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
With every passing year, brands are changing and adapting to the new growth climate. Automation is changing the game for …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Changes in the macroeconomic environment have left many businesses and marketers scrambling to adjust budgets toward the channels and campaigns …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Whether it’s optimizing paid spend, identifying the right channel mix, updating the user flow to improve CVR, pulling a creative …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Author’s note: This post was originally published in 2020, it has since been updated in 2024! Whether you work in …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Testing new ad platforms to diversify the channel mix for your business is never a bad idea. The age-old adage …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Author’s Note: We’ve given this blog post a refresh on November 2, 2023, complete with fresh information, new links, relevant …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
It’s no secret that YouTube Ads are extremely effective if done right. The perfect combination of quality video creative with …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Editor’s Note: This post has been updated with new links and examples for you to use! What is the ROI …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Google Ads has a plethora of strengths when compared to other advertising platforms. The ability to target users as they …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
