Starting paid media efforts for your startup might feel daunting, especially if you’re working with tight budgets or haven’t tested …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Google Analytics has been a crucial component for countless businesses for the better part of 20 years now. It’s where …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
The term “full-funnel” has been a buzzword for years in advertising circles. It’s something that is referenced but not always …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
With over 2 billion monthly active users and over 1 billion hours of video watched daily, YouTube offers an enormous …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
For so many businesses, Paid Search Ads are one of the most profitable and reliable marketing channels to activate. This …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
With every passing year, brands are changing and adapting to the new growth climate. Automation is changing the game for …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Understanding the avenues users enter your site through is invaluable. Maybe social channels drive quality traffic to the site. For …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Changes in the macroeconomic environment have left many businesses and marketers scrambling to adjust budgets toward the channels and campaigns …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Whether it’s optimizing paid spend, identifying the right channel mix, updating the user flow to improve CVR, pulling a creative …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
Author’s note: This post was originally published in 2020, it has since been updated in 2024! Whether you work in …
Chris is a PPC Strategist based in Nashville, Tennessee. When he’s not scaling Google Ads & YouTube campaigns, he enjoys longboarding, tinkering with automation tools, and a little bit of gaming.
