Entries by Chris Alarcon

Developing A Youtube Ads Strategy for Brand Awareness & Performance

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With every passing year, brands are changing and adapting to the new growth climate. Automation is changing the game for most PPC channels, especially Google Ads. Data-driven creative is increasingly influencing all ends of the marketing mix. Video ads have been a staple for many years at this point, but continue to dominate our screens […]

How To Measure Brand-Related KPIs

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Changes in the macroeconomic environment have left many businesses and marketers scrambling to adjust budgets toward the channels and campaigns that seem to be driving the best results. When we say ‘driving the best results’, we typically mean the channels and campaigns that have been attributed to driving the most revenue, the lowest cost per […]

More Data, Better Results: How We’re Leveraging Google Analytics 4 To Drive Growth

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Whether it’s optimizing paid spend, identifying the right channel mix, updating the user flow to improve CVR, pulling a creative analysis, implementing technical SEO fixes, or more, as a growth marketing agency, our entire team is in Google Analytics on a daily basis. So as we prepare to say goodbye to our longstanding and trusted […]

How Much Do Google Ads Cost?

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Author’s note: This post was originally published in 2020, it has since been updated! Whether you work in eCommerce or simply market your business online, you’ve likely heard of cost-per-click (CPC) advertising in which the advertiser is charged each time their ad has been clicked and the user is redirected to the advertiser’s website. CPC […]

Spotify Ads: How Our Clients Are Using This (And You Can Too!)

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Testing new ad platforms to diversify the channel mix for your business is never a bad idea. The age-old adage of ‘don’t put all of your eggs in one basket’ is certainly true for growth marketing.  The truth is, there are frequent changes to ad platforms, such as Facebook’s iOS 14 update in 2021, that […]

How To Build a YouTube Ad Strategy From Scratch

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Advertising on YouTube can be an incredibly effective and efficient way to reach your brand’s target audience. As the world’s 2nd most popular website, YouTube combines endless inventory opportunities with advanced targeting capabilities that enable you to reach your target audience at any stage of the funnel.  In this blog, we’ll look at how our […]

How to Create a YouTube Advertising Strategy (with Examples)

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With iOS 14 having a large impact on Facebook’s audience targeting and tracking capabilities, many brands have been left wondering how to replace the impressions & traffic they used to rely on getting from Facebook. Luckily for brands and advertisers, other options exist, and YouTube Ads is coming into its ‘golden age,’ providing an excellent […]

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

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It’s no secret that YouTube Ads are extremely effective if done right. The perfect combination of quality video creative with strong targeting can help a business achieve its online marketing goals, whether that is to increase brand awareness or increase on-site conversions.  While placement targeting options such as channel, video, and topic targeting are all […]

The Biggest Mistake Most Businesses Make When Investing in PPC

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Editor’s Note: This post has been updated with new links and examples for you to use!  What is the ROI on your PPC channels and how does it compare to your other digital marketing efforts? If you can’t answer this question, you’re not alone. When it comes to digital marketing, PPC is a critical piece […]

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

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Google Ads has a plethora of strengths when compared to other advertising platforms. The ability to target users as they are searching for specific keywords with Search campaigns is the most obvious and, oftentimes, most effective. Expansive audience creation tools and a massive display network on Google helps brands stay top of mind across millions […]