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Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

January 26, 2021 in , , /by

It’s no secret that YouTube Ads are extremely effective if done right. The perfect combination of quality video creative with strong targeting can help a business achieve its online marketing goals, whether that is to increase brand awareness or increase on-site conversions.  While placement targeting options such as channel, video, and topic targeting are all […]

The Biggest Mistake Most Businesses Make When Investing in PPC

December 4, 2020 in , /by

Editor’s Note: This post has been updated with new links and examples for you to use!  What is the ROI on your PPC channels and how does it compare to your other digital marketing efforts? If you can’t answer this question, you’re not alone. When it comes to digital marketing, PPC is a critical piece […]

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

November 5, 2020 in , /by

Google Ads has a plethora of strengths when compared to other advertising platforms. The ability to target users as they are searching for specific keywords with Search campaigns is the most obvious and, oftentimes, most effective. Expansive audience creation tools and a massive display network on Google helps brands stay top of mind across millions […]

How Much Do Google Ads Cost?

October 29, 2020 in , /by

Whether you work in eCommerce or simply market your business online, you’ve likely heard of cost-per-click (CPC) advertising. CPC advertising generally occurs within first-tier search engines like Google. If a viewer clicks on a Google ad, it redirects them to the advertiser’s website. Each time this happens, the advertiser pays the publisher some amount of […]

From Qualified Traffic to Booked Demos: How We Helped Thalamus Increase Sales 3x

September 30, 2020 in , /by

When it comes to driving demos, it’s rare that a business can rely exclusively on one channel to generate all their leads. A demo, unlike a website click or impression, is a commitment from a potential customer, and to get them to take that step, it’s a bit of an ask. That’s why, more often […]

4 Reasons You Should Be Using Microsoft Ads For Your Business

July 22, 2020 in , /by

Microsoft Ads, formerly known as Bing Ads, is the often overlooked PPC platform that many marketers and businesses treat as a lower-budget extension of their existing campaigns that are running on Google Ads. But as Microsoft Advertising Partners and veterans of the platform, we know the value that Microsoft Ads can bring, especially in certain […]

How To Create Your Own Automated Social Listening Tool

July 16, 2020 in , /by

As marketers, it’s often easy, and comfortable, to remain focused solely on internal data. “Are we increasing conversion rates?” “How long is an average user session?” “Are we acquiring new users from the right channels?” While internal data is extremely important, we must also utilize outside data to maintain awareness of specific trends in our […]

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

May 14, 2020 in , /by

Incredible reach, narrow audience targeting, and the chance to show your product in all its glory through video. It’s no wonder advertising on YouTube grew 36% in 2019 and is now a $15 billion – or nearly 10% – slice of Alphabet’s (Google’s parent company) revenue. The YouTube ad stats are, to say the least, […]

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

May 8, 2020 in , , /by

Does this post look familiar? We originally published it on January 16, and so much has happened since! It’s now updated with all the latest data and research on the topic. Enjoy! The renewable energy industry is growing, big time. According to CNBC, in the U.S., of all new power capacity added to the grid […]

How To Optimize Your Google Shopping Product Feed

April 24, 2020 in , , /by

Google shook up the world of eCommerce when it announced earlier this week that it was opening up it’s Shopping search results to free, unpaid listings. The historically paid-only placements will be made available to unpaid product listings, starting next week, as Google ramps up its plans to compete with Amazon to become a primary […]