Entries by Chris Alarcon

Spotify Ads: How Our Clients Are Using This (And You Can Too!)

Testing new ad platforms to diversify the channel mix for your business is never a bad idea. The age-old adage of ‘don’t put all of your eggs in one basket’ is certainly true for growth marketing.  The truth is, there are frequent changes to ad platforms, such as Facebook’s iOS 14 update in 2021, that […]

Google Ads Optimization Tips: The Key To Better Results

Google Ads is one of the most powerful and effective marketing platforms available. With various campaign types stretching across Search, Display, YouTube, and even Gmail, Google Ads provides an opportunity for nearly any business that is looking to get in front of their ideal customer with cost-effective, scalable ads.  However, despite Google’s consistent attempts at […]

How To Build a YouTube Ad Strategy From Scratch

Advertising on YouTube can be an incredibly effective and efficient way to reach your brand’s target audience. As the world’s 2nd most popular website, YouTube combines endless inventory opportunities with advanced targeting capabilities that enable you to reach your target audience at any stage of the funnel.  In this blog, we’ll look at how our […]

How to Create a YouTube Advertising Strategy (with Examples)

With iOS 14 having a large impact on Facebook’s audience targeting and tracking capabilities, many brands have been left wondering how to replace the impressions & traffic they used to rely on getting from Facebook. Luckily for brands and advertisers, other options exist, and YouTube Ads is coming into its ‘golden age,’ providing an excellent […]

Where Search Happens: Using YouTube to Find Your eCommerce Customers

With the pandemic accelerating eCommerce spending in the US by 44% in 2020, and nearly ⅔ of shoppers saying online video has given them ideas and inspiration for their purchases, it’s easy to see why YouTube advertising has presented a perfect opportunity to enhance an eCommerce brand or product’s presence and drive online sales. Advanced […]

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

It’s no secret that YouTube Ads are extremely effective if done right. The perfect combination of quality video creative with strong targeting can help a business achieve its online marketing goals, whether that is to increase brand awareness or increase on-site conversions.  While placement targeting options such as channel, video, and topic targeting are all […]

The Biggest Mistake Most Businesses Make When Investing in PPC

Editor’s Note: This post has been updated with new links and examples for you to use!  What is the ROI on your PPC channels and how does it compare to your other digital marketing efforts? If you can’t answer this question, you’re not alone. When it comes to digital marketing, PPC is a critical piece […]

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Ads has a plethora of strengths when compared to other advertising platforms. The ability to target users as they are searching for specific keywords with Search campaigns is the most obvious and, oftentimes, most effective. Expansive audience creation tools and a massive display network on Google helps brands stay top of mind across millions […]

How Much Do Google Ads Cost?

Whether you work in eCommerce or simply market your business online, you’ve likely heard of cost-per-click (CPC) advertising. CPC advertising generally occurs within first-tier search engines like Google. If a viewer clicks on a Google ad, it redirects them to the advertiser’s website. Each time this happens, the advertiser pays the publisher some amount of […]

From Qualified Traffic to Booked Demos: How We Helped Thalamus Increase Sales 3x

When it comes to driving demos, it’s rare that a business can rely exclusively on one channel to generate all their leads. A demo, unlike a website click or impression, is a commitment from a potential customer, and to get them to take that step, it’s a bit of an ask. That’s why, more often […]