Entries by Chris Alarcon

How to Calculate Paid Media Spend on Your Early Paid Advertising Efforts (+Free Media Planning Template)

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Starting paid media efforts for your startup might feel daunting, especially if you’re working with tight budgets or haven’t tested on paid ads before. You want to make every dollar count, especially when every penny matters for early-stage companies trying to validate PMF or discover effective channels for both traffic and conversions.  If you’re feeling […]

Developing A Youtube Ads Strategy for Brand Awareness & Performance

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With every passing year, brands are changing and adapting to the new growth climate. Automation is changing the game for most PPC channels, especially Google Ads. Data-driven creative is increasingly influencing all ends of the marketing mix. Video ads have been a staple for many years at this point, but continue to dominate our screens […]

How To Measure Brand-Related KPIs

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Changes in the macroeconomic environment have left many businesses and marketers scrambling to adjust budgets toward the channels and campaigns that seem to be driving the best results. When we say ‘driving the best results’, we typically mean the channels and campaigns that have been attributed to driving the most revenue, the lowest cost per […]

More Data, Better Results: How We’re Leveraging Google Analytics 4 To Drive Growth

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Whether it’s optimizing paid spend, identifying the right channel mix, updating the user flow to improve CVR, pulling a creative analysis, implementing technical SEO fixes, or more, as a growth marketing agency, our entire team is in Google Analytics on a daily basis. So as we prepare to say goodbye to our longstanding and trusted […]

How Much Do Google Ads Cost?

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Author’s note: This post was originally published in 2020, it has since been updated in 2024! Whether you work in eCommerce or simply market your business online, you’ve likely heard of cost-per-click (CPC) advertising in which the advertiser is charged each time their ad has been clicked and the user is redirected to the advertiser’s […]

Spotify Ads: How Our Clients Are Using This (And You Can Too!)

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Testing new ad platforms to diversify the channel mix for your business is never a bad idea. The age-old adage of ‘don’t put all of your eggs in one basket’ is certainly true for growth marketing.  The truth is, there are frequent changes to ad platforms, such as Facebook’s iOS 14 update in 2021, that […]

How To Build a YouTube Ad Strategy From Scratch [Updated]

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Author’s Note: We’ve given this blog post a refresh on November 2, 2023, complete with fresh information, new links, relevant data, and more. Youtube Advertising can be an incredibly effective and efficient way to reach your brand’s target audience while diversifying your digital marketing spend. As the world’s 2nd most popular website, YouTube ads combine […]

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

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It’s no secret that YouTube Ads are extremely effective if done right. The perfect combination of quality video creative with strong targeting can help a business achieve its online marketing goals, whether that is to increase brand awareness or increase on-site conversions.  While placement targeting options such as channel, video, and topic targeting are all […]

The Biggest Mistake Most Businesses Make When Investing in PPC

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Editor’s Note: This post has been updated with new links and examples for you to use!  What is the ROI on your PPC channels and how does it compare to your other digital marketing efforts? If you can’t answer this question, you’re not alone. When it comes to digital marketing, PPC is a critical piece […]

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

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Google Ads has a plethora of strengths when compared to other advertising platforms. The ability to target users as they are searching for specific keywords with Search campaigns is the most obvious and, oftentimes, most effective. Expansive audience creation tools and a massive display network on Google helps brands stay top of mind across millions […]