Incredible reach, narrow audience targeting, and the chance to show your product in all its glory through video. It’s no wonder advertising on YouTube grew 36% in 2019 and is now a $15 billion – or nearly 10% – slice of Alphabet’s (Google’s parent company) revenue. The YouTube ad stats are, to say the least, […]
About Chris Alarcon
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Entries by Chris Alarcon
Does this post look familiar? We originally published it on January 16, and so much has happened since! It’s now updated with all the latest data and research on the topic. Enjoy! The renewable energy industry is growing, big time. According to CNBC, in the U.S., of all new power capacity added to the grid […]
Google shook up the world of eCommerce when it announced earlier this week that it was opening up it’s Shopping search results to free, unpaid listings. The historically paid-only placements will be made available to unpaid product listings, starting next week, as Google ramps up its plans to compete with Amazon to become a primary […]
Getting traffic to your site can be time consuming and expensive, but a consistent flow of healthy, targeted traffic is one of the keys to success for any business with an online presence. Because getting traffic to your site requires investments in both time and money, it’s important that you attempt to capitalize on this […]
Let’s get one thing about a PPC audit off our chest. We know our PPC accounts aren’t always perfect 100% of the time. Audits are one of the best tools we have for making small, sustainable improvements. That’s why we routinely conduct audits for our clients. Incorporating this step into our PPC management process helps […]