Entries by Chris Alarcon

How To Optimize Your Google Shopping Product Feed

Google shook up the world of eCommerce when it announced earlier this week that it was opening up it’s Shopping search results to free, unpaid listings. The historically paid-only placements will be made available to unpaid product listings, starting next week, as Google ramps up its plans to compete with Amazon to become a primary […]

The 30-Minute PPC Audit Anyone Can Do

Let’s get one thing about a PPC audit off our chest. We know our PPC accounts aren’t always perfect 100% of the time. Audits are one of the best tools we have for making small, sustainable improvements. That’s why we routinely conduct audits for our clients. Incorporating this step into our PPC management process helps […]