Entries by Chris Alarcon

How to Create a YouTube Advertising Strategy (with Examples)

With iOS 14 having a large impact on Facebook’s audience targeting and tracking capabilities, many brands have been left wondering how to replace the impressions & traffic they used to rely on getting from Facebook. Luckily for brands and advertisers, other options exist, and YouTube Ads is coming into its ‘golden age,’ providing an excellent […]

Where Search Happens: Using YouTube to Find Your eCommerce Customers

With the pandemic accelerating eCommerce spending in the US by 44% in 2020, and nearly ⅔ of shoppers saying online video has given them ideas and inspiration for their purchases, it’s easy to see why YouTube advertising has presented a perfect opportunity to enhance an eCommerce brand or product’s presence and drive online sales. Advanced […]

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

It’s no secret that YouTube Ads are extremely effective if done right. The perfect combination of quality video creative with strong targeting can help a business achieve its online marketing goals, whether that is to increase brand awareness or increase on-site conversions.  While placement targeting options such as channel, video, and topic targeting are all […]

The Biggest Mistake Most Businesses Make When Investing in PPC

Editor’s Note: This post has been updated with new links and examples for you to use!  What is the ROI on your PPC channels and how does it compare to your other digital marketing efforts? If you can’t answer this question, you’re not alone. When it comes to digital marketing, PPC is a critical piece […]

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Ads has a plethora of strengths when compared to other advertising platforms. The ability to target users as they are searching for specific keywords with Search campaigns is the most obvious and, oftentimes, most effective. Expansive audience creation tools and a massive display network on Google helps brands stay top of mind across millions […]

How Much Do Google Ads Cost?

Whether you work in eCommerce or simply market your business online, you’ve likely heard of cost-per-click (CPC) advertising. CPC advertising generally occurs within first-tier search engines like Google. If a viewer clicks on a Google ad, it redirects them to the advertiser’s website. Each time this happens, the advertiser pays the publisher some amount of […]

From Qualified Traffic to Booked Demos: How We Helped Thalamus Increase Sales 3x

When it comes to driving demos, it’s rare that a business can rely exclusively on one channel to generate all their leads. A demo, unlike a website click or impression, is a commitment from a potential customer, and to get them to take that step, it’s a bit of an ask. That’s why, more often […]

4 Reasons You Should Be Using Microsoft Ads For Your Business

Microsoft Ads, formerly known as Bing Ads, is the often overlooked PPC platform that many marketers and businesses treat as a lower-budget extension of their existing campaigns that are running on Google Ads. But as Microsoft Advertising Partners and veterans of the platform, we know the value that Microsoft Ads can bring, especially in certain […]

How To Create Your Own Automated Social Listening Tool

As marketers, it’s often easy, and comfortable, to remain focused solely on internal data. “Are we increasing conversion rates?” “How long is an average user session?” “Are we acquiring new users from the right channels?” While internal data is extremely important, we must also utilize outside data to maintain awareness of specific trends in our […]

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

Incredible reach, narrow audience targeting, and the chance to show your product in all its glory through video. It’s no wonder advertising on YouTube grew 36% in 2019 and is now a $15 billion – or nearly 10% – slice of Alphabet’s (Google’s parent company) revenue. The YouTube ad stats are, to say the least, […]