Entries by Jesse Nasadowski

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

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Understanding the avenues users enter your site through is invaluable. Maybe social channels drive quality traffic to the site. For well-known brands, direct traffic may be the main driver. A large percentage of most businesses however are fueled by search terms targeted via organic or paid channels. Both of these channels play an incredibly important […]

Google’s Performance Max Campaigns: How Tuff Clients Are Using It

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As a growth agency, we continually test the new automated campaign types that Google rolls out each year, while making constant updates and improvements along the way. The newest addition to this catalog is Performance Max Campaigns.  Performance Max was first introduced as a new way to buy Google ads across multiple channels in the […]

Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands

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A challenging, but endlessly exciting, part of being a growth marketing agency is the fact that you have to constantly adapt to the ever-changing landscape of marketing in the digital age.  Best practices can change quickly. Industries ebb and flow based on minor details. Technology rapidly revolutionizes the ways we think about growth as a […]

How Much Do YouTube Ads Cost? We Spent $500,000 In 2022 To Find Out

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Author Note: This post was updated in October 2022 with new stats, information, and resources.  Utilizing video in your marketing efforts is by no means a new concept. Advertisers have been able to take advantage of the benefits of video advertising for years. It is, however, becoming more and more important, by the day, to […]