Entries by Jesse Nasadowski

How to Use GA4 in 2024: Tips for Marketers

Google Analytics has been a crucial component for countless businesses for the better part of 20 years now. It’s where you can see the traffic coming to your site. You can use this platform to understand the behavior of your customers. What are the most engaging landing pages? What channel are users converting from most […]

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

Understanding the avenues users enter your site through is invaluable. Maybe social channels drive quality traffic to the site. For well-known brands, direct traffic may be the main driver. A large percentage of most businesses however are fueled by search terms targeted via organic or paid channels. Both of these channels play an incredibly important […]

Google’s Performance Max Campaigns: How Tuff Clients Are Using It

As a growth agency, we continually test the new automated campaign types that Google rolls out each year, while making constant updates and improvements along the way. The newest addition to this catalog is Performance Max Campaigns.  Performance Max was first introduced as a new way to buy Google ads across multiple channels in the […]