How to Use GA4 in 2024: Tips for Marketers
Google Analytics has been a crucial component for countless businesses for the better part of 20 years now. It’s where …
Entries by Jesse Nasadowski
The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel
The term “full-funnel” has been a buzzword for years in advertising circles. It’s something that is referenced but not always …
Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success
With over 2 billion monthly active users and over 1 billion hours of video watched daily, YouTube offers an enormous …
Using Conversion Rate Optimization to Maximize Your Paid Media Dollars
For so many businesses, Paid Search Ads are one of the most profitable and reliable marketing channels to activate. This …
SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel
Understanding the avenues users enter your site through is invaluable. Maybe social channels drive quality traffic to the site. For …
Google’s Performance Max Campaigns: How Tuff Clients Are Using It
As a growth agency, we continually test the new automated campaign types that Google rolls out each year, while making …
Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands
A challenging, but endlessly exciting, part of being a growth marketing agency is the fact that you have to constantly …
How Much Do YouTube Ads Cost? We Spent $500,000 In 2022 To Find Out
Author Note: This post was updated in October 2022 with new stats, information, and resources. Utilizing video in your marketing …
How YouTube Ads Work + 5 YouTube Ad Campaign Examples [Updated]
Author’s Note: We’ve given this blog post a refresh on November 2, 2023, complete with fresh information, new links, relevant …
The 30-Minute Google Ads Audit Anyone Can Do
Editor’s Note: This post has been updated on April 22, 2024 with new links and fresh content. Original Publication Date: …
