Entries by Ethan Broder

Fueling Growth: Performance-Based Marketing for Startups and Scaleups

Are you leading a startup or scaleup eager to boost your marketing efforts? You’ve likely come across several types of marketing in your research. Terms like brand marketing, growth marketing, and product-led growth get used a lot in the space, and the paths and strategies attached to each can often feel confusing.  When leading marketing […]

Maximizing Customer Lifetime Value: Retention Strategies for Sustained Growth

As a growth agency, we have to get a deep understanding of our partner’s revenue models quickly. Once we do, we build a tactical growth model based on what we see. When building growth models, we have to get a few things straight: Who is the target audience? How do they typically interact with the […]

How We Used Clearbit to Generate More Quality Leads for Thnks

As a growth agency, we run a lot of lead generation campaigns for our partners. Whether it’s B2B businesses looking to fill their pipeline or D2C brands building hype for a product launch, we’ve run lead gen every which way on every channel you can think of. When we’re creating a growth marketing framework for […]

How We Used Mountain for Tea Drops to Boost Their Holiday eCommerce Sales

When it comes to growth through paid acquisition, diversity is the name of the game. Diversity in messaging, diversity in tactics and diversity in channels. In this case study, we’re going to be talking about the last one: Channel Diversification.  There are so many different channel options out there, it can be difficult to choose […]

Using Programmatic to Assist Your Growth Marketing Channel Mix

At Tuff, our team is well-versed at a variety of growth marketing tactics. On a daily basis, we partner with clients to set the roadmap and then get to work experimenting with a variety of different tactics based on their goals.  More recently, when we identify our channel mix and consider how we’re going to […]

How To Scale Ad Spend Quickly (Without Spiking Costs)

Scaling effectively is one of the hardest things to do with your Facebook ads. As a growth marketing agency, one of the problems potential partners come to us most often with is that they’ve gained some sort of traction with their Facebook ads, but don’t know how to efficiently ramp up spend.  To someone not […]

How to Create a Split Test (and Why) with Google Optimize

No matter what you’re promoting online, whether it’s products, services or platforms, conversion rate is one of the most important metrics you need to be watching. You can have the most engaging ad experiences in the world, but if your website experience is lacking, don’t expect to gain any new customers. At Tuff, website conversion […]