Derek Coleman, Author at Tuff

About Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he's not auditing websites and optimizing content he's usually backpacking and exploring new cultures.

Entries by Derek Coleman

Minimizing Risk in a Site Migration: A Data-Driven Approach to Sustainable Growth

April 25, 2024/in SEO/by Derek Coleman

Understanding the Migration Landscape Navigating a site migration requires a nuanced understanding of its various forms and the unique challenges …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

Advanced Technical SEO Techniques to Propel Your Startup’s Organic Rankings

January 16, 2024/in SEO/by Derek Coleman

As algorithms become smarter and competition stiffer, it’s no longer enough to just pepper your content with keywords and hope …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools

September 26, 2023/in CRO, SEO/by Derek Coleman

Page speed is one of the most important factors for scaleup brands’ growth in the digital era–especially SaaS brands. It …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

Leveraging SEO to Maintain Growth in the Inflation Economy

April 26, 2023/in SEO/by Derek Coleman

Data-Driven SEO: 5 Data Points for Your 2023 Marketing Plans 88% of marketers who have an SEO strategy will increase …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results

April 6, 2023/in Growth Marketing/by Derek Coleman

Marketing teams are constantly searching for innovative ways to streamline processes, optimize campaigns, and drive business growth. Well, what if …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

How To Conduct A Time-Based Content Analysis [Free Template]

December 6, 2022/in SEO, Content Strategy/by Derek Coleman

This post is #2 of a 2-part series on how to conduct a content analysis. In the first post, we …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

Conducting A Content Inventory Audit With Quartiles [Free Template]

December 6, 2022/in SEO, Content Strategy/by Derek Coleman

As a content marketer, it’s essential to know the ins and outs of your website content in order to create …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%

August 15, 2022/in SEO/by Derek Coleman

As a growth marketing agency, when we work with fast-growing startups like Pathstream, a VC-backed startup that offers certificate programs …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

July 26, 2022/in SEO/by Derek Coleman

In most true SEO stories involving newer websites, results don’t come quickly. Sure, there was that one time we increased …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

How to Develop an Effective Ecommerce SEO Strategy in 2022

April 27, 2022/in SEO/by Derek Coleman

It’s 2022, and the world has changed. Some things haven’t—like the fact that the number of active internet users worldwide …

Derek Coleman

Derek is a digital marketer based in Boston, Massachusetts with almost a decade of hands-on SEO experience. He finds it meaningful, challenging, and exciting to develop, test, and implement new SEO strategies. When he’s not auditing websites and optimizing content he’s usually backpacking and exploring new cultures.

About Derek Coleman

Entries by Derek Coleman

Minimizing Risk in a Site Migration: A Data-Driven Approach to Sustainable Growth

Advanced Technical SEO Techniques to Propel Your Startup’s Organic Rankings

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools

Leveraging SEO to Maintain Growth in the Inflation Economy

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results

How To Conduct A Time-Based Content Analysis [Free Template]

Conducting A Content Inventory Audit With Quartiles [Free Template]

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

How to Develop an Effective Ecommerce SEO Strategy in 2022

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