Entries by Derek Coleman

Content Remediation: How to Boost Your Ranking By Refreshing Old Content

So, you’ve done the heavy lifting making your case for content, doing your competitor and keyword research, identifying your best opportunities, creating a content strategy, etching in goals, and putting pen to paper. But now that your content creation engine is chugging along like a sleek machine, you know there’s got to be other activities […]

Branded and Non-Branded Organic Traffic: What Is It and Why It’s Important to Track It

When it comes to SEO (search engine optimization), it’s important to be able to track branded and non-branded organic traffic. So what is branded and non-branded organic traffic, why are they important, and how do you measure them? Let’s get into it.  Simply put, branded organic traffic is any organic traffic that comes from a […]

How We Outranked Home Depot for the #1 Position

Early in 2020, Renogy approached Tuff to handle all of their SEO needs for their US and international websites.  Tuff had previously been creating blog content for Renogy’s US website but was not managing technical SEO or anything else. We analyzed all of their existing websites and put together a comprehensive SEO strategy to increase […]

How We Increased Our Organic Traffic by 630% in 12 months (And as a result, increased our monthly revenue by over 60%)

As a growth marketing agency, we work hard to balance quick wins with long-term strategy. Our process helps us identify which channels to test first based on our target audience and what combination of tactics will help us hit our goals. We’ve done this for over 35 different businesses in the last 3 years.  Last […]

How to Create a B2B SEO Strategy in 2020

In this post you’ll learn: What is B2B SEO? How B2B SEO works How SEO for B2B is different than B2C SEO How to create content that turns into leads B2B SEO Best Practices And more… What is B2B SEO? B2B SEO is about driving professionals to your website via organic traffic.  It doesn’t matter […]

How to Conduct SEO Competitive Analysis

Competitive analysis can be conducted in many different ways and it is something that all website owners and business owners should be doing. A thorough SEO competitive analysis can be the founding block for a very successful SEO strategy. It can help you identify who your search competitors are, what they are strong at, and […]

The 30-Minute Technical SEO Audit Anyone Can Do

In the last article, we talked to about technical SEO and what it entails.  In this article, we’ll talk about how to conduct a technical SEO audit. What to look for? What tools to use? And what to focus on?  Selecting Your SEO Tools Unless your website has less than 50 pages or so, you’re […]

The Power of Technical SEO: How Optimizing Your Site Will Increase Organic Performance

Technical SEO is one of the most important elements of your website. It’s also, at times, one of the most confusing.  You don’t need to be an expert, but a basic technical knowledge will help you optimize your site for search engines and avoid costly mistakes.  As Tuff’s technical SEO strategist, I work on sites […]

How to do SEO Link Building in 2020 [Free Email Template]

Behind only quality content, content is always king, high quality link building is arguably the most important SEO ranking factor. So it’s no surprise that companies and SEOs put a lot of effort into building backlinks. I stress the term high quality, because the majority of link building that goes on is not high quality […]

YouTube SEO: 12 Ways to Optimize YouTube Videos

YouTube is many things. It’s a place to share your creativity with the world. A platform for aspiring artists to garner fame. A source of unlimited entertainment. It also happens to be the second-largest search engine in the world, behind its parent company – Google.  Luckily for us, a lot of SEO best practices for […]