Entries by Derek Coleman

Minimizing Risk in a Site Migration: A Data-Driven Approach to Sustainable Growth

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Understanding the Migration Landscape Navigating a site migration requires a nuanced understanding of its various forms and the unique challenges each presents. A site migration, broadly defined, can encompass anything from changing a site’s domain to fundamentally altering its platform or structure. Each type carries potential risks and impacts on SEO performance that need to […]

Advanced Technical SEO Techniques to Propel Your Startup’s Organic Rankings

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As algorithms become smarter and competition stiffer, it’s no longer enough to just pepper your content with keywords and hope for the best in technical SEO. Today’s SEO landscape demands a more sophisticated approach, blending the latest technologies with proven strategies in organic and beyond. At Tuff, we specialize in guiding startups through these complexities, […]

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools

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Page speed is one of the most important factors for scaleup brands’ growth in the digital era–especially SaaS brands. It not only affects your SEO rankings but also your conversion rates–which means your bottom line is, well, on the line. In this blog post, we’ll explore how page speed impacts SEO and conversions, and share […]

Leveraging SEO to Maintain Growth in the Inflation Economy

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Data-Driven SEO: 5 Data Points for Your 2023 Marketing Plans 88% of marketers who have an SEO strategy will increase or maintain their investment in 2023. [Source: HubSpot] 73% of clicks now going to organic web listings—up from 65% just last year [Source: Brightedge] Consumers are searching 20% more than in 2021 [Source: Brightedge] Organic […]

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results

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Marketing teams are constantly searching for innovative ways to streamline processes, optimize campaigns, and drive business growth. Well, what if I told you there was a way to do all of that? Please welcome, 🥁ChatGPT and the AI Revolution! 💥 As a growth marketer, ChatGPT is an incredibly powerful tool that you can use to […]

How To Conduct A Time-Based Content Analysis [Free Template]

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This post is #2 of a 2-part series on how to conduct a content analysis. In the first post, we focused on using quartiles to find the top-performing content. Today, we’ll focus on analyzing content by its publish date and SEO performance over time. Conducting a time-based content analysis can be an invaluable tool for […]

Conducting A Content Inventory Audit With Quartiles [Free Template]

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As a content marketer, it’s essential to know the ins and outs of your website content in order to create a successful content strategy. Content audits are a great way to take stock of what content does and doesn’t exist, so you can better understand your site’s strengths and weaknesses. Using quartiles and a composite […]

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%

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As a growth marketing agency, when we work with fast-growing startups like Pathstream, a VC-backed startup that offers certificate programs to help people advance their careers, we often hit the ground running on paid acquisition strategies to hit short-term growth goals.  But for long-term success, it’s important to invest equally in long-term wins like content. […]

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

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In most true SEO stories involving newer websites, results don’t come quickly. Sure, there was that one time we increased organic traffic by 117% in just 90 days, but this wasn’t one of those times.  As a newer website with few blog posts and an average domain authority, we stumbled in the dark a bit […]

How to Develop an Effective Ecommerce SEO Strategy in 2022

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It’s 2022, and the world has changed.  Some things haven’t—like the fact that the number of active internet users worldwide is rapidly growing towards 5 billion and that 30% of global web usage comes from people using search engines to find something they want or need.  But other things have—most notably, how those searches are […]