Entries by Derek Coleman

How to Develop an Effective Ecommerce SEO Strategy in 2022

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It’s 2022, and the world has changed.  Some things haven’t—like the fact that the number of active internet users worldwide is rapidly growing towards 5 billion and that 30% of global web usage comes from people using search engines to find something they want or need.  But other things have—most notably, how those searches are […]

Subdomain vs Subdirectory for Your Blog: Which is Better for SEO?

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When adding a blog to your website it’s often much easier to integrate your content management system (CMS) on a subdomain, but often this isn’t the best-case scenario.  Popular platforms such as WordPress and Shopify typically don’t allow you to install a brand new CMS into a subfolder but it is allowed on a subdomain. […]

Content Remediation: How to Boost Your Ranking By Refreshing Old Content

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So, you’ve done the heavy lifting making your case for content, doing your competitor and keyword research, identifying your best opportunities, creating a content strategy, etching in goals, and putting pen to paper. But now that your content creation engine is chugging along like a sleek machine, you know there’s got to be other activities […]

Branded and Non-Branded Organic Traffic: What Is It and Why It’s Important to Track It

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When it comes to SEO (search engine optimization), it’s important to be able to track branded and non-branded organic traffic. So what is branded and non-branded organic traffic, why are they important, and how do you measure them? Let’s get into it.  Simply put, branded organic traffic is any organic traffic that comes from a […]

How We Outranked Home Depot for the #1 Position

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Early in 2020, Renogy approached Tuff to handle all of their SEO needs for their US and international websites.  Tuff had previously been creating blog content for Renogy’s US website but was not managing technical SEO or anything else. We analyzed all of their existing websites and put together a comprehensive SEO strategy to increase […]

How We Increased Our Organic Traffic by 630% in 12 months (And as a result, increased our monthly revenue by over 60%)

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As a growth marketing agency, we work hard to balance quick wins with long-term strategy. Our process helps us identify which channels to test first based on our target audience and what combination of tactics will help us hit our goals. We’ve done this for over 35 different businesses in the last 3 years.  Last […]

How to Create a B2B SEO Strategy in 2020

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In this post you’ll learn: What is B2B SEO? How B2B SEO works How SEO for B2B is different than B2C SEO How to create content that turns into leads B2B SEO Best Practices And more… What is B2B SEO? B2B SEO is about driving professionals to your website via organic traffic.  It doesn’t matter […]

How to Conduct SEO Competitive Analysis

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Competitive analysis can be conducted in many different ways and it is something that all website owners and business owners should be doing. A thorough SEO competitive analysis can be the founding block for a very successful SEO strategy. It can help you identify who your search competitors are, what they are strong at, and […]

The 30-Minute Technical SEO Audit Anyone Can Do

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In the last article, we talked to about technical SEO and what it entails.  In this article, we’ll talk about how to conduct a technical SEO audit. What to look for? What tools to use? And what to focus on?  Selecting Your SEO Tools Unless your website has less than 50 pages or so, you’re […]

The Power of Technical SEO: How Optimizing Your Site Will Increase Organic Performance

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Technical SEO is one of the most important elements of your website. It’s also, at times, one of the most confusing.  You don’t need to be an expert, but a basic technical knowledge will help you optimize your site for search engines and avoid costly mistakes.  As Tuff’s technical SEO strategist, I work on sites […]