Richard Meyer, Author at Tuff

Building a Growth Marketing Culture: Fostering Data-Driven Marketing Decision-Making

August 17, 2023/in Growth Marketing/by Richard Meyer

Chances are you’ve worked at a job where you’ve walked on pins and needles–doing everything you can to avoid failure and not draw too much attention to anything that can be construed as failure. An intolerance of failure is more toxic to company culture than arsenic. Simply put: When people are scared to fail, or […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

A New Way to Scale Results Without Increasing Ad Spend

May 1, 2023/in Growth Marketing/by Richard Meyer

We’ve all had to do more with less with something at one point or another – whether it’s time, resources, or budget. Doing more with less is intrinsically part of the growth process. We get more efficient, and that creates a new benchmark that we need to meet or exceed the next go-around. If you’re […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn

April 3, 2023/in Growth Marketing/by Richard Meyer

You may be wondering, “why is someone from a growth marketing agency is creating content about account-based marketing spend on LinkedIn”? It’s a fair point. While account-based marketing (ABM) has historically been executed by internal teams across marketing and sales, or boutique agencies that only focus on ABM, more and more organizations are utilizing holistic […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

9 eCommerce Trends Driving Online Growth in 2022

June 17, 2022/in Scaling your ecommerce brand, Richard Meyer/by Richard Meyer

Author’s note: This post was originally published in 2021. It has since been updated for 2022. 2020 and 2021 brought a whole new challenge to ecommerce growth agencies and their partners. As the world shut down in 2020, companies unprepared to sell virtually rushed to bring their products and services into digital spaces. As a […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

How to Drive Better Strategic Decisions Using Google Analytics’ Attribution Models

January 19, 2022/in PPC, Richard Meyer/by Richard Meyer

The way the majority of marketers use Google Analytics’ attribution models to make strategic decisions is broken. I’m talking, “holy cow, this has major implications on our bottom line”, broken. If you’re making major decisions regarding the allocation of ad spend, or trying to measure the success of a campaign and are using Google Analytics’ […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

Using Customer Insights to Unlock eCommerce Growth

October 25, 2021/in Scaling your ecommerce brand, Richard Meyer/by Richard Meyer

Alternative analytic programs to Google Analytics are becoming a dime a dozen. Especially since the rollout of iOS 14, advertisers are flocking to more third-party sources for attribution modeling and customer insights. As an e-commerce growth agency, we’ve worked with several of these third-party platforms: Mixpanel, Amplitude, and Daasity for starters. Each of these platforms […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

Developing a Successful Fintech Marketing Strategy

September 22, 2021/in Attract more engaged customers, Richard Meyer/by Richard Meyer

Fintech is an exploding market, accounting for over 650 VC-backed deals in Q2 2021 alone, with $30.8 billion in funding. Market Data Forecast anticipates that Fintech will grow by over 23% annually through 2026, reaching a market value of over $320 billion in that time period. As the fintech market fills with startups and scaleups, […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

5 Common Questions Startup Founders Have About Growth Marketing

August 30, 2021/in Winning new customers for your startup, Richard Meyer/by Richard Meyer

This year, Tuff has been fortunate to work with AARP Innovation Labs to connect with startup founders and collaborate on developing growth marketing strategies for their growing businesses. As a startup marketing agency, we’ve partnered with 50+ startups, but the opportunity to work with a dozen startups in a cohort at the same time has […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

Fill That Pipeline! Our Top Tips for Pre-Order eCommerce Advertising

June 17, 2021/in Scaling your ecommerce brand, Richard Meyer/by Richard Meyer

Global supply chains, amirite? One of the most interesting and complicated disruptions in eCommerce advertising in 2021 has been the global supply chain crisis caused by COVID-19. Seemingly unrelated, right? Think again! Even if the particularities are news to you, you’ve probably felt the repercussions. Many manufacturers who typically produce consumer goods either stopped manufacturing […]

Richard Meyer

Richard has spent the last seven years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and sons, playing disc golf, baking, or walking my dogs.

About Richard Meyer

Entries by Richard Meyer

Building a Growth Marketing Culture: Fostering Data-Driven Marketing Decision-Making

A New Way to Scale Results Without Increasing Ad Spend

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn

9 eCommerce Trends Driving Online Growth in 2022

How to Drive Better Strategic Decisions Using Google Analytics’ Attribution Models

Using Customer Insights to Unlock eCommerce Growth

Developing a Successful Fintech Marketing Strategy

5 Common Questions Startup Founders Have About Growth Marketing

Fill That Pipeline! Our Top Tips for Pre-Order eCommerce Advertising

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