Entries by Richard Meyer

How to Drive Better Strategic Decisions Using Google Analytics’ Attribution Models

The way the majority of marketers use Google Analytics’ attribution models to make strategic decisions is broken. I’m talking, “holy cow, this has major implications on our bottom line”, broken. If you’re making major decisions regarding the allocation of ad spend, or trying to measure the success of a campaign and are using Google Analytics’ […]

Using Customer Insights to Unlock eCommerce Growth

Alternative analytic programs to Google Analytics are becoming a dime a dozen. Especially since the rollout of iOS 14, advertisers are flocking to more third-party sources for attribution modeling and customer insights. As an e-commerce growth agency, we’ve worked with several of these third-party platforms: Mixpanel, Amplitude, and Daasity for starters. Each of these platforms […]

Developing a Successful Fintech Marketing Strategy

Fintech is an exploding market, accounting for over 650 VC-backed deals in Q2 2021 alone, with $30.8 billion in funding. Market Data Forecast anticipates that Fintech will grow by over 23% annually through 2026, reaching a market value of over $320 billion in that time period.  As the fintech market fills with startups and scaleups, […]

5 Common Questions Startup Founders Have About Growth Marketing

This year, Tuff has been fortunate to work with AARP Innovation Labs to connect with startup founders and collaborate on developing growth marketing strategies for their growing businesses. As a startup marketing agency, we’ve partnered with 50+ startups, but the opportunity to work with a dozen startups in a cohort at the same time has […]

Fill That Pipeline! Our Top Tips for Pre-Order eCommerce Advertising

Global supply chains, amirite? One of the most interesting and complicated disruptions in eCommerce advertising in 2021 has been the global supply chain crisis caused by COVID-19. Seemingly unrelated, right? Think again! Even if the particularities are news to you, you’ve probably felt the repercussions. Many manufacturers who typically produce consumer goods either stopped manufacturing […]

ECommerce Growth Tips From Experts (Tuff Roundup)

If we told you that $1 in every $5 spent in the entire retail industry was spent in online stores, would you believe us? Good news, you don’t have to take our word for it – the U.S. Department of Commerce released figures showing that e-commerce businesses made $245.28 billion in Q4 2020, up 32.1% […]

9 eCommerce Trends Driving Online Growth in 2021

We get it, we’re sick and tired talking about 2020 just like everyone else. But hear me out: As the world shut down, companies unprepared to sell virtually rushed to bring their products and services into digital spaces. As a result, Shopify, like many other eCommerce CMS (content management systems), saw massive growth, increasing revenue […]