Richard Meyer, Author at Tuff

The 4 Essential Steps of Performance Marketing for Brands

May 13, 2025/in Growth Marketing/by Richard Meyer

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

Investing in an ABM Tool: Comparing 6Sense, Demandbase, and Other Effective Alternatives

May 9, 2024/in Paid Media/by Richard Meyer

If you’re a B2B org, chances are you could benefit from adopting an account-based marketing approach. But hey, we get …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

Building a Growth Marketing Culture: Fostering Data-Driven Marketing Decision-Making

August 17, 2023/in Growth Marketing/by Richard Meyer

Chances are you’ve worked at a job where you’ve walked on pins and needles–doing everything you can to avoid failure …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

Quantifying Impact: How Intent Metrics Validate Upper and Mid-Funnel Marketing Channels

May 5, 2023/in Growth Marketing/by Richard Meyer

As a growth marketing agency, we are constantly seeking ways to grow revenue for our partners. We often do that …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

A New Way to Scale Results Without Increasing Ad Spend

May 1, 2023/in Growth Marketing/by Richard Meyer

We’ve all had to do more with less with something at one point or another – whether it’s time, resources, …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn

April 3, 2023/in Growth Marketing/by Richard Meyer

You may be wondering, “why is someone from a growth marketing agency is creating content about account-based marketing spend on …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

9 eCommerce Trends Driving Online Growth in 2022

June 17, 2022/in Scaling your ecommerce brand/by Richard Meyer

Author’s note: This post was originally published in 2021. It has since been updated for 2022. 2020 and 2021 brought …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

How to Drive Better Strategic Decisions Using Google Analytics’ Attribution Models

January 19, 2022/in PPC/by Richard Meyer

The way the majority of marketers use Google Analytics’ attribution models to make strategic decisions is broken. I’m talking, “holy …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

Using Customer Insights to Unlock eCommerce Growth

October 25, 2021/in Scaling your ecommerce brand/by Richard Meyer

Alternative analytic programs to Google Analytics are becoming a dime a dozen. Especially since the rollout of iOS 14, advertisers …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

Developing a Successful Fintech Marketing Strategy

September 22, 2021/in Attract more engaged customers/by Richard Meyer

Fintech is an exploding market, accounting for over 650 VC-backed deals in Q2 2021 alone, with $30.8 billion in funding. …

Richard Meyer

Richard has spent the last five years working at digital agencies, exploring various industries and company lifecycles. I’ve created and implemented growth campaigns on just about every platform for startups, $20,000,000 a year companies, and everything in-between. When not at work, I can be found cheering on the Penguins or Steelers, spending time with my wife and son, playing disc golf, baking, or walking my dogs.

About Richard Meyer

Entries by Richard Meyer

The 4 Essential Steps of Performance Marketing for Brands

Investing in an ABM Tool: Comparing 6Sense, Demandbase, and Other Effective Alternatives

Building a Growth Marketing Culture: Fostering Data-Driven Marketing Decision-Making

Quantifying Impact: How Intent Metrics Validate Upper and Mid-Funnel Marketing Channels

A New Way to Scale Results Without Increasing Ad Spend

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn

9 eCommerce Trends Driving Online Growth in 2022

How to Drive Better Strategic Decisions Using Google Analytics’ Attribution Models

Using Customer Insights to Unlock eCommerce Growth

Developing a Successful Fintech Marketing Strategy

What We Do

Why Tuff

Resources