How to Set Up an A/B Test so You Get REAL Results
When analyzing ad creative, it can be hard to tell which element really makes a piece resonate with the viewer. Is it the bold color? The little bit of sass? The scroll stopping typography? Or is it how you articulate the value you’re offering? The audience you’re addressing? There are so many variables that it […]
Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.