Elle Ossello, Author at Tuff

How to Set Up an A/B Test so You Get REAL Results

December 5, 2022/in Creative/by Elle Ossello

When analyzing ad creative, it can be hard to tell which element really makes a piece resonate with the viewer. …

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)

April 12, 2022/in Creative/by Elle Ossello

Testing, testing, testing! As a creative team tucked inside a growth agency, we throw around that word a LOT. Especially …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

The 5 Main Components of Effective TikTok Ad Creative

February 28, 2022/in Creative/by Elle Ossello

TikTok…it’s a tough nut to crack. Not only because it’s notoriously the most ephemeral channel (who, who, WHO is responsible …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

So….Is That Good? The Complete Guide to Benchmarking Ad Creative

January 3, 2022/in Uncategorized/by Elle Ossello

Does it follow the brand book? Does it speak to the right audience? Does it abide by general design principles? …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)

October 26, 2021/in Creative/by Elle Ossello

“Do you make creative?” This is the question (that we got over and over again) that planted the seed that …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

5 Tips for Making Great (and Cost Effective) Video Ad Creative

September 8, 2021/in Creative, Winning new customers for your startup/by Elle Ossello

In two short words, we can sum up the whole point of this article: video performs. No matter if we’re …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

The Beginner’s Guide to High-Performance, Channel-Specific Ad Creative

August 11, 2021/in Creative, Transform clicks into results/by Elle Ossello

When balancing the main components of a growth marketing tactic (strategy + targeting + creative), there comes a time when …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers

July 21, 2021/in Email Marketing Strategies, Attract more engaged customers/by Elle Ossello

If you’ve been following Tuff for truly any amount of time, you know that we have a history of taking …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

June 25, 2021/in Growth Marketing, Email Marketing Strategies, How growing businesses find success with Tuff/by Elle Ossello

At its simplest, Dumpling is a grocery delivery app. But dig a bit further and you’ll see that Dumpling is …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

A Hill We’ll Die On: Email is Critical to Your CRO

June 14, 2021/in Email Marketing Strategies, Winning new customers for your startup/by Elle Ossello

Email marketing is a crucial way of keeping your audience engaged. Full stop. No matter if you’re an eCommerce or …

Elle Ossello

Fresh from the creative world, Elle brings a strong left brain/right brain balance to every new business challenge she meets. Her hunger to learn and unflinching willingness to get her hands dirty combine to make her the person that never runs out of questions. Happen to catch her away from her laptop? She’s likely flecked with dirt kicked up by her mountain bike.

About Elle Ossello

Entries by Elle Ossello

How to Set Up an A/B Test so You Get REAL Results

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)

The 5 Main Components of Effective TikTok Ad Creative

So….Is That Good? The Complete Guide to Benchmarking Ad Creative

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)

5 Tips for Making Great (and Cost Effective) Video Ad Creative

The Beginner’s Guide to High-Performance, Channel-Specific Ad Creative

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

A Hill We’ll Die On: Email is Critical to Your CRO

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