Entries by Elle Ossello

5 Tips for Making Great (and Cost Effective) Video Ad Creative

In two short words, we can sum up the whole point of this article: video performs. No matter if we’re talking ad performance (like we’ll dig into in this article) or organic engagement, landing page CRO, and beyond, video works.  Here’s the thing, though, not all video is created equal. As a growth marketing agency, […]

The Beginner’s Guide to High-Performance, Channel-Specific Ad Creative

When balancing the main components of a growth marketing tactic (strategy + targeting + creative), there comes a time when many organizations find themselves in a chicken-and-egg scenario: which comes first? Is it the campaign strategy and targeting that should dictate creative? Or should great creative—backed by battle-tested value props and watertight messaging—lead the way […]

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers

If you’ve been following Tuff for truly any amount of time, you know that we have a history of taking a hard stance on email marketing. Hyperboles aside, email is a channel that truly pulls its weight in a full-funnel marketing strategy. What’s more, your customers (and/or clients, leads, prospects) WANT to hear from you. […]

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

At its simplest, Dumpling is a grocery delivery app. But dig a bit further and you’ll see that Dumpling is taking a service that has historically capitalized on the gig economy and flipping it.  Dumpling’s competitors like Instacart automatically match you with a shopper. Which keeps things simple, no doubt, but you get no extra […]

A Hill We’ll Die On: Email is Critical to Your CRO

Email marketing is a crucial way of keeping your audience engaged. Full stop. No matter if you’re an eCommerce or SaaS, B2B or B2C, email is an incredibly powerful tool that can move users through the funnel and help them pick up steam on the way towards conversion. That’s why the way we think about […]

Kicking Dynamic Creative Ads to the Curb: How we Decreased CPA by 66% For Joyn

Joyn represents everything positive about the future of movement. True, we’re biased, but one of the best parts of what we do is choosing who we work with. And the truth is, our jobs are much, much easier (and more fun!) when we believe in our partners’ business. So, it goes without saying: we’re big […]

You’re a Startup. Should You Hire a Growth Marketing Agency?

Hello, founder! If you identify as such, you’re already among our favorite types of people (along with the UPS guy and the barista with the good latte art).  Being a founder is a challenging, exhilarating, scrappy, rewarding, and sometimes painful endeavor. And one of the greatest strategic decisions you’re confronted with is which people are […]

What is a Growth Marketing Agency?

Picture this: you’re a founder or startup. You have product-market fit, your revenue has been steadily climbing as referrals from happy customers or clients do their thing. But you have aggressive growth plans and just aren’t quite sure if you should start with Facebook ads, a strong blog game, or affiliate marketing. You’ve also seen […]