Entries by Elle Ossello

A Hill We’ll Die On: Email is Critical to Your CRO

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Email marketing is a crucial way of keeping your audience engaged. Full stop. No matter if you’re an eCommerce or SaaS, B2B or B2C, email is an incredibly powerful tool that can move users through the funnel and help them pick up steam on the way towards conversion. That’s why the way we think about […]

Kicking Dynamic Creative Ads to the Curb: How we Decreased CPA by 66% For Joyn

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Joyn represents everything positive about the future of movement. True, we’re biased, but one of the best parts of what we do is choosing who we work with. And the truth is, our jobs are much, much easier (and more fun!) when we believe in our partners’ business. So, it goes without saying: we’re big […]

You’re a Startup. Should You Hire a Growth Marketing Agency?

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Hello, founder! If you identify as such, you’re already among our favorite types of people (along with the UPS guy and the barista with the good latte art).  Being a founder is a challenging, exhilarating, scrappy, rewarding, and sometimes painful endeavor. And one of the greatest strategic decisions you’re confronted with is which people are […]

What is a Growth Marketing Agency?

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Picture this: you’re a founder or startup. You have product-market fit, your revenue has been steadily climbing as referrals from happy customers or clients do their thing. But you have aggressive growth plans and just aren’t quite sure if you should start with Facebook ads, a strong blog game, or affiliate marketing. You’ve also seen […]