Entries by McKenzie Fowler

Startup Marketing in the AI Age: Tactics for 2024

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Here’s one of the biggest challenges our startup partners face: Hitting growth goals with limited resources. Now more than ever, marketers are expected to do more with less. As a marketing agency that works with startups of all stripes, we’ve seen how AI can be a game-changer for these teams, helping them work smarter and […]

Full-Funnel Tracking Through Multi-Touchpoint Attribution

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What was your most recent significant purchase? Did you click Purchase immediately after learning it existed? If not, it’s probably because you needed more information before fully committing.   Maybe your shopping experience looked like this: You saw a TikTok featuring the product, found it interesting, and visited the website to learn more. ↓ A […]

How These Three Companies Use TikTok for B2B Marketing

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Is your B2B brand on TikTok? If the answer is no, you might’ve read that question and thought “No, our target audience is not using TikTok so why would we be”, or,  “Isn’t TikTok mainly used by Gen-zs or Millennials”. If any of these thoughts crossed your mind, keep reading, because it may surprise you […]

TikTok Ads for Startups: How Multiverse Drives Quality Conversions at Scale (with a CPA lower than any other channel)

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When it comes to driving more traffic and applications online with growth marketing, the big challenge is how to scale and which marketing channels will help you grow fastest. With limited time, money, and people, you can’t afford to waste it on strategies and tactics that are sub-optimal.  When we first partnered with Multiverse (a […]

Facebook Historical Analysis 101: The How & The Why

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So you’ve just signed on a growth marketing team to help you run your Facebook Ads. Now what? Before your social ads strategist can jump in and create a new strategy for your Facebook ads, there’s a crucial first step they’ll need to take to ensure that you’re set up for success. Keep on reading […]