McKenzie Fowler, Author at Tuff

Startup Marketing in the AI Age: Tactics for 2024

February 13, 2024/in Growth Marketing/by McKenzie Fowler

Here’s one of the biggest challenges our startup partners face: Hitting growth goals with limited resources. Now more than ever, …

McKenzie Fowler

Hey there! I’m McKenzie, a Growth Marketer at Tuff who lives in Nashville, TN. After years of experience working at agencies in paid media, I found my way to Tuff in 2021 to work with startups, scaleups, and established brands on full-funnel growth strategies rooted in data. When I’m not working, you can find me taking my dog Burley to the park, traveling with friends and family, or winding down at the local yoga studio. Let’s connect.

Full-Funnel Tracking Through Multi-Touchpoint Attribution

September 12, 2023/in Paid Media, Growth Marketing/by McKenzie Fowler

What was your most recent significant purchase? Did you click Purchase immediately after learning it existed? If not, it’s probably …

McKenzie Fowler

Hey there! I’m McKenzie, a Growth Marketer at Tuff who lives in Nashville, TN. After years of experience working at agencies in paid media, I found my way to Tuff in 2021 to work with startups, scaleups, and established brands on full-funnel growth strategies rooted in data. When I’m not working, you can find me taking my dog Burley to the park, traveling with friends and family, or winding down at the local yoga studio. Let’s connect.

How These Three Companies Use TikTok for B2B Marketing

May 17, 2022/in Growth Marketing, TikTok ads, Transform clicks into results/by McKenzie Fowler

Is your B2B brand on TikTok? If the answer is no, you might’ve read that question and thought “No, our …

McKenzie Fowler

Hey there! I’m McKenzie, a Growth Marketer at Tuff who lives in Nashville, TN. After years of experience working at agencies in paid media, I found my way to Tuff in 2021 to work with startups, scaleups, and established brands on full-funnel growth strategies rooted in data. When I’m not working, you can find me taking my dog Burley to the park, traveling with friends and family, or winding down at the local yoga studio. Let’s connect.

TikTok Ads for Startups: How Multiverse Drives Quality Conversions at Scale (with a CPA lower than any other channel)

January 31, 2022/in TikTok ads/by McKenzie Fowler

When it comes to driving more traffic and applications online with growth marketing, the big challenge is how to scale …

McKenzie Fowler

Hey there! I’m McKenzie, a Growth Marketer at Tuff who lives in Nashville, TN. After years of experience working at agencies in paid media, I found my way to Tuff in 2021 to work with startups, scaleups, and established brands on full-funnel growth strategies rooted in data. When I’m not working, you can find me taking my dog Burley to the park, traveling with friends and family, or winding down at the local yoga studio. Let’s connect.

Facebook Historical Analysis 101: The How & The Why

May 11, 2021/in Uncategorized/by McKenzie Fowler

So you’ve just signed on a growth marketing team to help you run your Facebook Ads. Now what? Before your …

McKenzie Fowler

Hey there! I’m McKenzie, a Growth Marketer at Tuff who lives in Nashville, TN. After years of experience working at agencies in paid media, I found my way to Tuff in 2021 to work with startups, scaleups, and established brands on full-funnel growth strategies rooted in data. When I’m not working, you can find me taking my dog Burley to the park, traveling with friends and family, or winding down at the local yoga studio. Let’s connect.

About McKenzie Fowler

Entries by McKenzie Fowler

Startup Marketing in the AI Age: Tactics for 2024

Full-Funnel Tracking Through Multi-Touchpoint Attribution

How These Three Companies Use TikTok for B2B Marketing

TikTok Ads for Startups: How Multiverse Drives Quality Conversions at Scale (with a CPA lower than any other channel)

Facebook Historical Analysis 101: The How & The Why

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