Entries by Kate Theobald

YouTube vs. TikTok Ads: A Decisive Guide for Your Brand

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When considering expanding your brand’s advertising presence to new platforms, you are likely looking to reach new audiences, build your brand recognition and or scale your business results. Over the last couple of years, video-marketing platforms, like YouTube and TikTok, have grown immensely in not only their daily active user count but also in their […]

Performance Creative: What is the Ideal Timeline and Cadence of Testing and Iterating?

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Have you ever bought something from an Instagram or TikTok ad? Did it feel like that ad was specifically written just for you? If the answer is “yes,” your purchase was the result of a successful performance ad creative testing strategy. No, they’re not listening to your phone calls. They’ve just tried enough different things […]

2024 Facebook Advertising Guide

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Facebook recently surpassed a monumental 3 billion individual users in 2023. In the past year, the advertising platform has undergone a series of transformations, ranging from subtle refinements in the Ads Manager interface to more substantial overhauls, such as the revamping of their campaign objectives. Whether the changes are small or large, Facebook consistently adapts […]

Want To Run TikTok Prospecting Campaigns That Convert? Try This! [Data Included]

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What was once considered a platform for users to share silly, short-form videos that featured new dances and or lip-syncing trending audios in 2016 is now considered the top app for consumer spend in 2022. Not only does TikTok have over one billion monthly active users, but 67% of users say the app inspires them […]

The Do’s and Don’ts of Broad Prospecting

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In the new landscape of paid social advertising, most customer success representatives and account managers (whether they are at Meta, TikTok, or Snapchat) are pushing broad prospecting as the new “meta” – pun intended. As a growth agency, we are approached from these representatives often, and historically speaking, advice from these representatives can be super […]

Do Predictive Audiences Work? We Managed $1.1M in Ad Spend for Black Crow Audiences to Find Out

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As a growth marketing agency, Tuff is always looking for new tools and tactics to continue to elevate our paid marketing efforts for our partners. In the Fall of 2021, Tuff began working with Black Crow, an AI tool that creates predictive audiences to allow marketers to scale their prospecting campaigns, and make their remarketing […]

How We Achieved a 12x ROAS on TikTok

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Author’s Note: This post was updated on March 13, 2023 with new links, data, TikTok best practices, insights, and resources.  Diversifying your paid media channels is the name of the game when it comes to social advertising in 2023, especially as targeting options and campaign objectives expand across platforms. As the number of daily active […]

Running a TikTok Ad Campaign: 5 Tips for a Successful Launch

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Author’s Note: This post was originally published in 2021. It has since been updated! Unless you’ve been living under a rock, you’ve seen how TikTok has changed the social media game. What once started as a quirky music platform for preteens quickly – and I mean QUICKLY – climbed the ladder to become one of […]