Entries by Kate Theobald

The Do’s and Don’ts of Broad Prospecting

In the new landscape of paid social advertising, most customer success representatives and account managers (whether they are at Meta, TikTok, or Snapchat) are pushing broad prospecting as the new “meta” – pun intended. As a growth agency, we are approached from these representatives often, and historically speaking, advice from these representatives can be super […]

Do Predictive Audiences Work? We Managed $1.1M in Ad Spend for Black Crow Audiences to Find Out

As an ecommerce growth marketing agency, Tuff is always looking for new tools and tactics to continue to elevate our paid marketing efforts for our partners. In the Fall of 2021, Tuff began working with Black Crow, an AI tool that creates predictive audiences to allow marketers to scale their prospecting campaigns, and make their […]