Entries by Kate Theobald

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

  The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results

Looking to boost your results with paid media or hit your ROI targets while increasing your budget? You’ve got a …

YouTube vs. TikTok Ads: A Decisive Guide for Your Brand

When considering expanding your brand’s advertising presence to new platforms, you are likely looking to reach new audiences, build your …

Performance Creative: What is the Ideal Timeline and Cadence of Testing and Iterating?

Have you ever bought something from an Instagram or TikTok ad? Did it feel like that ad was specifically written …

2024 Facebook Advertising Guide

Facebook recently surpassed a monumental 3 billion individual users in 2023. In the past year, the advertising platform has undergone …

Want To Run TikTok Prospecting Campaigns That Convert? Try This! [Data Included]

What was once considered a platform for users to share silly, short-form videos that featured new dances and or lip-syncing …

The Do’s and Don’ts of Broad Prospecting

In the new landscape of paid social advertising, most customer success representatives and account managers (whether they are at Meta, …

Do Predictive Audiences Work? We Managed $1.1M in Ad Spend for Black Crow Audiences to Find Out

As a growth marketing agency, Tuff is always looking for new tools and tactics to continue to elevate our paid …

How We Achieved a 12x ROAS on TikTok

Author’s Note: This post was updated on March 13, 2023 with new links, data, TikTok best practices, insights, and resources.  …

Running a TikTok Ad Campaign: 5 Tips for a Successful Launch

Author’s Note: This post was originally published in 2021. It has since been updated! Unless you’ve been living under a …