Entries by Jack DiGregorio

The Ultimate Guide to Executing a Creative Testing Framework

As marketers, we know that what worked last week might not work this week. The digital marketing world is one that is constantly evolving. Having the ability to develop and execute a creative testing framework that generates fast and effective results is crucial to keeping up with the competition–and your audience. In this guide, we […]

Benchmarking TikTok Video Ad Hook Rates

With attention spans shortening and the fast-paced world of social media speeding up, figuring out what type of marketing works for your audience can be tricky. As a growth marketing agency, we dissect all sorts of data points every day to single out which metric(s) will tell us what we need to know. The more […]

How Much Do LinkedIn Ads Cost In 2023?

Author’s Note: This post was updated on March 13, 2023, with updated data, resources, and templates for you to use.  It is a simple truth that success in business requires success in advertising. As businesses evolve and learn to operate and diversify their channel mix, growth marketing becomes more important with each passing day. As […]