Performance creative challenges marketers to dig deep into what makes ads “work” better than others. Through deliberate testing and tweaking and testing again, we use data and analytics to not only understand the needs of our target audiences, but to also address them directly–in ad creative and copy. Simple as that, right? Key components of […]

Hannah Burks

Hannah, a Growth Marketer with Tuff, has 8+ years of experience in marketing, including everything from copywriting and content strategy to consulting and strategic marketing.