Entries by Hannah Burks

Balancing Brand and Performance in Your Creative Strategy

  Growing a successful brand means balancing long-term trust with short-term results. Brand marketing builds relationships and loyalty, while performance …

Brave New Cookieless World: 8 Strategies for Marketers

*WARNING: The shift to a cookieless world is imminent.* Cookies—those pieces of data that anonymously store user information online—have long …

Optimizing Your Content Marketing Strategy for High-Quality Lead Generation

Content marketing strategy for lead generation is just a fancy way of saying “What should we write to get people …

How Performance Creative Generates Bold, Actionable Results for Growth Marketing

Performance creative challenges marketers to dig deep into what makes ads “work” better than others. Through deliberate testing and tweaking …