Authenticity: A Critical Component for Effective Ad Creative in the AI Era
With the rise of AI and other tech tools, creating content quickly and affordably has become more accessible than ever. …
Entries by Adam Fricke
The Role of Storytelling in Marketing: Connecting with Your Target Audience
From ancient myths passed down through generations to the latest viral TikTok trend, quality storytelling is what captures the attention …
How to Set Up an A/B Test so You Get REAL Results
When analyzing ad creative, it can be hard to tell which element really makes a piece resonate with the viewer. …
Ad Creative Types That Constantly Drive Performance (Regardless of Industry)
Testing, testing, testing! As a creative team tucked inside a growth agency, we throw around that word a LOT. Especially …
The 5 Main Components of Effective TikTok Ad Creative
TikTok…it’s a tough nut to crack. Not only because it’s notoriously the most ephemeral channel (who, who, WHO is responsible …
So….Is That Good? The Complete Guide to Benchmarking Ad Creative
Does it follow the brand book? Does it speak to the right audience? Does it abide by general design principles? …
Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)
“Do you make creative?” This is the question (that we got over and over again) that planted the seed that …
5 Tips for Making Great (and Cost Effective) Video Ad Creative
In two short words, we can sum up the whole point of this article: video performs. No matter if we’re …
The Beginner’s Guide to High-Performance, Channel-Specific Ad Creative
When balancing the main components of a growth marketing tactic (strategy + targeting + creative), there comes a time when …
They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers
If you’ve been following Tuff for truly any amount of time, you know that we have a history of taking …
