Tag Archive for: paid media

Blog title 'The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel' over a detailed analytics interface

The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel

The term “full-funnel” has been a buzzword for years…

Quantifying Impact: How Intent Metrics Validate Upper and Mid-Funnel Marketing Channels

As a growth marketing agency, we are constantly seeking ways…
Smartphone displaying an ad for 'How to Cook 5 Star Shrimp Dinners at Home' with metrics showing a new way to scale results without increasing ad spend

A New Way to Scale Results Without Increasing Ad Spend

We've all had to do more with less with something at one…

Proven Methods for Measuring the Success of Top of Funnel Campaigns

While we all love the powerful returns that we get from retention…

Using Conversion Rate Optimization to Maximize Your Paid Media Dollars

For so many businesses, Paid Search Ads are one of the most…

How We Decreased Pathstream’s CAC by 59% YoY

When we first started working with Pathstream – a Series…