Tag Archive for: paid media

media planning

The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel

The term “full-funnel” has been a buzzword for years in…
intent-metrics

Quantifying Impact: How Intent Metrics Validate Upper and Mid-Funnel Marketing Channels

As a growth marketing agency, we are constantly seeking ways…
scale results maintain spend

A New Way to Scale Results Without Increasing Ad Spend

We've all had to do more with less with something at one…
measurement strategies for top of funnel campaigns

Proven Methods for Measuring the Success of Top of Funnel Campaigns

While we all love the powerful returns that we get from retention…
cro-paid-media

Using Conversion Rate Optimization to Maximize Your Paid Media Dollars

For so many businesses, Paid Search Ads are one of the most…
A person budget planning for digital ad spend

How We Decreased Pathstream’s CAC by 59% YoY

When we first started working with Pathstream – a Series…