Tag Archive for: ad creative

AMA on Implementing the Right Creative Testing Strategy with Adam Fricke, Head of Creative at Tuff

Welcome to our AMA with Adam Fricke, our Head of Creative…

Authenticity: A Critical Component for Effective Ad Creative in the AI Era

With the rise of AI and other tech tools, creating content…
Professionals analyzing data on computer screens with 'The Ultimate Guide To Executing A Creative Testing Framework' title overlay

The Ultimate Guide to Executing a Creative Testing Framework

As marketers, we know that what worked last week might not…

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing

We’ve written blogs about the key components that make…

How Performance Creative Generates Bold, Actionable Results for Growth Marketing

Performance creative challenges marketers to dig deep into…

Which Product Features Matter Most? How to Use Creative Testing to Find Out

As a CMO or Head of Growth, you are most likely keenly aware…

How We Decreased Pathstream’s CAC by 59% YoY

When we first started working with Pathstream – a Series…

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)

Testing, testing, testing! As a creative team tucked inside…
watching tiktok ads on mobile

The 5 Main Components of Effective TikTok Ad Creative

TikTok…it’s a tough nut to crack. Not only because it’s…
ad creative for startup

Low-Cost Ways to Source Video Assets For Your Startup

If you’re running a startup, you need quality assets without…