Paid Media Marketing Tips

Full-Funnel Tracking Through Multi-Touchpoint Attribution

What was your most recent significant purchase? Did you click…
Blog title 'The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel' over a detailed analytics interface

The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel

The term “full-funnel” has been a buzzword for years…
Two professionals discussing a strategy with 'Boosting Your B2B Content Strategy with LinkedIn Document Ads' title overlay

Boosting Your B2B Content Strategy with LinkedIn Document Ads

How can I scale while maintaining lead quality? That’s…
Blog title 'Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success' with a background collage of video metrics

Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success

With over 2 billion monthly active users and over 1 billion…

How to Measure and Invest in “Dark Social” Campaigns

As marketers know all too well, one of the hardest parts…

Proven Methods for Measuring the Success of Top of Funnel Campaigns

While we all love the powerful returns that we get from retention…