Teams in nearly every industry, from individual founders who are self-funded, to large established players with multi-million dollar ad budgets have begun to invest in growth marketing to attract and retain new customers. But what exactly is growth marketing?
Companies that adopt growth marketing embrace a wide variety of marketing strategies and verticals, continuously experimenting and iterating to determine how to best optimize their growth efforts, seeking to achieve the perfect formula that sends traction and scale into overdrive.
Growth marketing is a very fluid field, and new best practices, software platforms, and marketing strategies are constantly emerging. For growth marketers to stay up-to-date and continue to keep driving their companies forward, it’s important to embrace a growth mindset focused on constant learning.
One of the best ways to learn? By paying close attention to the very best growth marketers out there. The easiest way to do that is to read the writing of the most innovative growth marketers out there today. But knowing who to trust can be an issue – how can marketers separate the signal from the noise?
This list provides eighteen of the very best growth marketing blogs out there in 2021 and beyond. Each of the marketers and organizations on this list have a proven track record of driving huge successes for their brands and clients, and openly share their best practices with the rest of the industry.
Ready to explore what they’re currently excited about? Let’s dive in!
#1 Deviate Labs
Deviate Labs is a growth marketing agency that applies growth hacking techniques to help brands scale. They work with companies of all shapes and sizes, from billion dollar brands like Dollar Shave Club to small local service businesses.
The founders of Deviate Labs, Raymond Fong and Chad Riddersen, quite literally wrote the book on growth marketing, codifying the growth tactics employed by leading Silicon Valley tech companies into a simple framework any business can apply.
Read Deviate Labs’ top posts:
- How Hiring A Growth Marketing Agency Is The Best Way To Grow Your Shopify Business
- Subliminal Messaging Meets Escape Rooms on Black Friday for Virality
#2 Relevance with Misty Larkins
As the president of Relevance, Misty and her team consistently publish high-value resources to feed growth marketers with email, PR, off-page SEO, and content strategies.
Working with over 300 expert writers, academics, executives and practitioners, Relevance builds thought leadership with the most advanced strategies and tactics for navigating the complex growth marketing landscape.
Read Relevance’s top posts:
#3 Tuff Growth Blog
Here at Tuff, we take a transparent approach to growth marketing. In our blog, you’ll find breakdowns on a variety of topics, from SEO to TikTok. Each post is written by one of our channel experts. You’ll be getting the best growth marketing practices straight from the minds of dedicated pros who spend all day working on the channel they’re writing about.
Here’s a couple of our most-read articles:
- 13 Ready-to-Go Growth Marketing Spreadsheets Startups Can Use to Boost Productivity
- How Much Do LinkedIn Ads Cost?
#4 Lenny Rachitsky
Every week, Lenny Rachitsky writes a newsletter packed with valuable, actionable advice for entrepreneurs. Backed by years as a founder and his experience leading growth at Airbnb, Lenny’s areas of expertise include product strategy, growth marketing, and people management.
You can read his monthly newsletter for free, or join 80,000 other paid subscribers for weekly updates.
Lenny’s top growth marketing articles:
- How the biggest consumer apps got their first 1,000 users
- What it feels like when you’ve found product-market fit
#5 Brian Balfour
Having led growth at Hubspot and successfully scaled user bases to millions of daily users at venture-backed startups, Brian Balfour is now the Founder and CEO of Reforge (more on them in a minute).
On his blog, Brian pens essays that explore growth and user acquisition strategies in great detail. He’s also taught Growth at Harvard Business School.
Here’s a couple of Brian’s most popular essays:
Let’s stick with Brian Balfour for a second. He’s now the CEO of Reforge, which provides high-calibre training programs for growth marketers looking to take their career to the next level.
The company’s blog is packed with articles and insights on growth strategy from leading executives at companies like Slack and Tinder.
Check out Reforge’s best reads on growth strategy:
#7 The Appcues Blog
Appcues is a no-code solution that enables businesses to improve their user onboarding and product adoption process, with the ultimate goal of helping companies dramatically boost their customer retention rates.
Remember, growth marketing isn’t all about getting new users – it’s also about effectively retaining and evangelizing them. And by reading Appcues’ blog, you can learn more about strategies across product marketing, growth, and UX design that help businesses do exactly that.
Read Appcues’ blog posts on user journeys and onboarding:
#8 OkDork by Noah Kagan
Noah Kagan was an early employee at Facebook and Mint, and is currently the Founder and CEO of AppSumo.
On his website, OkDork, Noah shares his thoughts on all things marketing and entrepreneurship through blog posts, podcasts, and videos.
Noah Kagan’s top posts:
- What I Learned Growing an 8-Figure Business
- How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts
With leadership from Foti Panagiotakopoulos and Jessica Volbrecht, GrowthMentor is a curated platform of invite-only startup and marketing mentors which have proven experience in their respective fields.
The team consistently publishes insights and growth marketing articles on the blog — often articles written in-house or straight from the growth marketing community.
GrowthMentor’s top posts:
#10 Portent Digital Marketing Blog
The team over at Portent are a full-service digital marketing agency, with experience leading growth strategies for companies like Adidas and Tumi. Their blog regularly dissects the latest industry news, breaking down the latest issues in ways growth marketers can easily digest and translate into actionable strategies of their own.
Read Portent’s top growth marketing blog posts:
#11 Orbit Media Content Marketing Blog
Orbit Media is a web design agency based out of Chicago that focuses on building beautiful websites that convert at high levels. In their blog, they share practical tips for all things marketing, analytics, and web design, helping marketers around the world to leverage content marketing strategies to grow their business.
Check out Orbit Media’s most popular posts:
- 2021 Blogging Statistics: Blogger Data Shows Trends and Insights Into Blogging
- How to Promote an Article: 76 Content Promotion Strategies for Blog Content
#12 Grow and Convert Blog
The team at Grow and Convert are passionate about creating content marketing strategies that actually drive conversions for the brands they work with.
On their blog, they share case studies detailing the strategies and tactics they use for their partners, and provide all kinds of guidance about how marketers can employ content strategies to drive serious growth.
Grow and Convert’s best posts:
- Pain-Point SEO: How to Produce SEO Content That Drives Conversions
- “Mirage Content” Is the Reason Your Company Blog Isn’t Generating Leads
#13 Copyhackers by Joanne Weibe
Copyhackers’ blog produces content to help teach you how to write copy you’ll be proud of because it reflects your brand and vision AND converts. With a focus on revenue-generating content, Joanne’s team has blog content, ebooks, videos, training, and more.
Copyhackers best posts:
- How do you turn great home page copy into killer home page copy? (Case Study)
- The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)
#14 Criminally Prolific
On the Criminally Prolific blog, growth marketer Dmitry Dragilev teaches entrepreneurs how to scale their business by using growth tactics like cold email outreach, content marketing, PR, and SEO.
Check out these Criminally Prolific articles:
- How to Rank Higher on Google for Tough Keywords in 90 Days
- Media Relations Strategy: 11 Winning Tactics to Market Your Product
#15 Part and Sum
We’re such big fans of Part and Sum at Tuff — and especially their growth marketing content. Part and Sum was founded in 2018 and has teams in Los Angeles and New York City. Their team has deep experience in strategy, innovation, growth, and data.
You’ll find a variety of topics to dig into on the blog, from performance creative to calculating CAC, their content spans across multiple stages of the user journey.
Read Part and Sum’s best posts:
- How iOS 15 Affects Email Revenue Attribution in Klaviyo—And What To Do About It
- Custom Data Analytics: 4 Steps to Getting It Right
The team at Quicksprout puts out a huge variety of business content, and if you’re just starting to learn about growth strategies, their marketing blog is the perfect place to begin.
You’ll find rundowns of the best software tools for growth marketers, as well as a series of entry level guides that make it easy for first timers to get started with growth marketing.
Read Quicksprout’s best posts:
#17 Growth Media
Growth Media is a revenue focused agency that helps SaaS and eCommerce businesses scale quickly. In their blog, they share the strategies that they use to deliver rapid growth, with articles covering everything from backlink strategy to conversion rate optimization.
Check out Growth Media’s top blogs for growth marketers:
- 50 Actionable Growth Marketing Tips You Can Use Today
- 27 Marketing Hacks That Will Make Your Company Grow Fast
#18 Venture Harbour
Venture Harbour is a startup studio focused on building and scaling bootstrapped businesses. In their blog, the team shares their insights, guides, and war stories from their years of experience building and scaling these high-growth businesses.
Read Venture Harbour’s most insightful articles:
- 20 Digital Marketing Stats You Need To Know In 2021
- 100+ Conversion Rate Optimisation Tips To Boost Your Sales
Other Growth Marketing Resources
This list is by no means exhaustive. Growth marketing is a diverse, growing field, and new thought leaders are constantly emerging. Be sure to explore some of the following resources too to find the content that’s most useful for your business:
Quora is a question and answer platform that anyone can use to pose a question to subject matter experts. The platform organizes content into different categories: of particular interest to growth marketers are spaces like Growth Hacking, Product Marketing, and Digital Marketing.
There are several active communities on Reddit where growth marketers gather to share case studies, discuss strategies, and ask for advice. Some of the best subreddits include r/GrowthHacking and r/DigitalMarketing.
Virtually all of the growth marketing blogs listed in this article have an active Twitter presence. In addition to those listed above, check out Twitter users like Alex Garcia and Growth Tactics for detailed growth marketing threads and case studies. Follow them and watch who they interact with to discover more growth leaders.
Podcasts offer a unique opportunity to hear the unfiltered perspectives of some of the top growth marketing leaders in the world. Some growth marketers, like Noah Kagan, have their own podcasts, whereas other podcasts like Marketing Trends feature interviews with founders and top executives from high-growth startups.
Start Your Personal Growth Today
This is a long list, and we’re not saying that you have to consume all this content to be a successful growth marketer. But learning, and personal growth, is in many ways similar to growth marketing. By exposing yourself to new ideas and strategies, you’re putting yourself, and your business, in the best position possible.
Read a few of these blog posts, experiment with some of the strategies they outline, and return to the writers that work best for you. Levelling up your information diet is one of the best ways to expose yourself to high-impact growth marketing concepts that can help you take your business to the next level.
Did we miss any of your favorite growth marketers? Reach out and let us know!
Hello, I’m Christian! I’m a Search and Content Marketing Manager based in Albuquerque, New Mexico. I’ve spent the past seven years creating content for software, financial, and hospitality companies. If I’m not combing through keyword lists and coming up with SEO strategies, I’m probably working out, hiking in the mountains, or planning a trip somewhere cool.