Entries by Adli Kilic

Capitalizing On Your Branded Search Terms: How To Find The Right Mix Of Branded And Competitor Bidding

Though it’s highly unlikely you’re reading this blog post on a growth marketing agency’s website without being at least somewhat familiar with the term “Branded Search,” it’s important to properly define before diving into how to properly leverage your brand name in Paid Search campaigns. Branded Search refers to bidding on any keywords that relate […]

Capitalizing On Google Ads Automation Techniques To Scale Growth

Ever heard the word “automation” or phrase “machine learning” used in the context of advertising? Chances are that you have – especially in the last 5 – 10 years. But what exactly is it and how does it impact those trying to advertise online? A good place to start answering these questions is through Google […]