Diversify your channel mix with TikTok ads. Let’s level up your acquisition and awareness efforts with highly-targeted campaigns on TikTok.
Reach your target audience on TikTok to build awareness and drive the right traffic to your site. Showcase what makes you great with help from our experienced TikTok Ads agency team.
Before Tuff
Accounts are unorganized, things slip, limited communication, all reports, and no action, it’s tough to see where things stand, and people are stressed.
After Tuff
Everything is organized in one place, daily communication, focused Google Ads strategy and execution, results delivered, progress is clear, and a sense of trust sets in.
When it comes to developing ad creative for TikTok, it’s all about testing, testing, and testing again. Then testing some more. At Tuff, we’re ruthless about throwing out creative that’s not converting and making more of what is. So instead of relying on slow-moving and expensive creative agencies, we create UGC-forward, high-impact video assets designed for each stage of the customer journey on TikTok.
This past year alone, we’ve launched hundreds of ads on TikTok and we’ve put each asset under a microscope. We know how to create TikTok ads that drive traffic, conversions, and results for your brand.
The Ultimate Guide to Maximizing Your Media Spend with Performance Ad Creative
Humans are inherently social creatures. We’ve survived and thrived for centuries, relying on one another to navigate the complexities of social interactions and decision-making. Take online reviews–we’ve all used them…
Elle Ossello | January 25, 2023
Want To Run TikTok Prospecting Campaigns That Convert? Try This! [Data Included]
What was once considered a platform for users to share silly, short-form videos that featured new dances and or lip-syncing trending audios in 2016 is now considered the top app for consumer spend in 2022.
Kate Theobald | July 21, 2022
Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)
With Facebook getting more challenging by the day, many advertisers and marketers are turning their attention to advertising on TikTok. It seems like every day there is another statistic about how TikTok is growing into a massive platform for not just Gen Z but Millennials and older generations as well.
David Lawson | November 3, 2022
We Spent $100k on TikTok Video Ads in 30 Days and Pulled These Benchmarks
Having benchmark data for other TikTok video ads could be incredibly valuable for determining just how effective your campaigns are relative to the industry. It could also give you an idea of just how much TikTok ads cost so that you can plan properly.
David Lawson | October 17, 2022
TikTok Creative Best Practices: How to Make Great TikTok Creative [Updated]
In the past couple of years, TikTok has quickly become one of the top acquisition channels for startups and established brands. The platform now has 1 billion (with a B!) monthly active users total — Of which, the MAUs in the US have now passed 100 million, equaling 37% of America’s 267.6 million mobile internet users.
Kate Theobald | July 21, 2022
Benchmarking TikTok Video Ad Hook Rates
With attention spans shortening and the fast-paced world of social media speeding up, figuring out what type of marketing works for your audience can be tricky. As a growth marketing agency, we dissect all sorts of data points every day to single out which metric(s) will tell us what we need to know. The more specific we can get, the easier it is to improve what we have and plan out what we need.
Jack DiGregorio | July 6, 2022
Tuff in Techcrunch, (Full Article)
Regardless of the role of TikTok in the media mix, there are 5 key principles of TikTok ad success:
What is a TikTok ads agency?
A TikTok ads agency is like having your very own squad of TikTok experts to help your business shine on the platform. These experts offer a bunch of helpful services, like coming up with strategic campaign ideas, creating platform-native videos, keeping an eye on your stats, finding your ideal audience, and making sure you play by TikTok’s rules.
So, why team up with a TikTok ads agency? Well, if you’re eager to make the most of TikTok’s advertising magic but don’t have all the know-how or resources in-house, these agencies are your go-to pals. They know TikTok inside and out, and they’ll help you reach your goals and connect with the right crowd on the platform.
What does a TikTok ads agency cost?
When it comes to hiring a TikTok ads agency, the costs can vary significantly, influenced by various factors. Here are some key factors to bear in mind:
It’s crucial to have open discussions about your budget and campaign objectives with the TikTok ads agency you’re considering. Most agencies, such as Tuff, are willing to provide a personalized proposal tailored to your specific needs and budget. This way, you can have a clear understanding of the expected costs and ensure they align with your advertising goals.
Do you manage influencers and creative?
While we don’t manage influencers at Tuff, we have an extensive network of creators we tap for TikTok ad creation and a proven process of working with your existing influencers to repurpose or create new content for ads.
The most important “ingredient” to getting this “recipe” right is our team’s ability to act like an extension of your in-house team; having dedicated conversations and building relationships with your creatives and community/influencer managers so that there’s open communication, tons of support, and big creative energy and fun.
How important is TikTok ad creative?
Crafting your brand’s narrative and conveying its value in under 15 seconds may not be a walk in the park, but it’s entirely attainable. If you can unlock this secret, TikTok has the potential to become a powerful catalyst for your brand’s growth.
The crux of TikTok advertising success lies in the ingenuity of your ad creative. It’s not just about the content itself; it’s equally about how well it harmonizes with TikTok’s culture, seizes the viewer’s attention, and sparks interaction. A well-executed ad creative can supercharge your ad performance, expanding your reach and ultimately realizing your advertising objectives.
Here at Tuff, our TikTok Ads team is in a constant state of exploration, trying out fresh creative concepts for our clients. If something doesn’t click, we swiftly pivot and continue experimenting with novel ideas until we discover the winning formula. Your success is our mission!
Get a fully managed TikTok ads strategy and execution from a team of media, data, and creative experts.
