Data

Customized analytics to show the brand and performance metrics that matter most.

With cross functional collaboration and a clear measurement framework, we help businesses measure true incrementality as a whole, and within channels and platforms to optimize spend, resources, and time.

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Custom Reports + Tuff = Data driven marketing strategies

With clear goals in mind, our reporting allows us to make strategic decisions based on hard numbers. Our team is transparent, communicative, and agile. We pivot to strategies that drive growth and keep marketing tactics headed in the right direction.

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Make it make sense

We use a variety of metrics to prove the efficacy of strategies and track full-funnel performance metrics. We take that data and make sure you understand what it’s telling you and how we can use it.

Take our SEO and CRO teams. They work together to analyze behavior metrics against conversions to find friction points and opportunities for A/B testing. Or the Social Ads team and Ad Creative team who collaborate on creative performance and reporting to drive real revenue, conversions, and growth.

Together, we’ll create reports that fit your goals and stay open and honest about performance data and what it means as we grow.

Applying a structured process to measurement

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Identify the right attribution model

First, we’ll align on an optimal Attribution Model based on your business, tech stack, and goals.

Review GA4 and existing reporting setup

Our team can set up and implement tracking and pixel configuration for core platforms and tools.

Create custom reports

Our custom reports are built by translating your goals into the metrics that matter, setting your benchmarks, and creating a visual guide that will resonate with your internal teams.

Implement strategies

Let’s get to work. To make an impact, we implement cohesive, full-funnel strategies across performance channels.

Analyze the data

Looking at our custom reports we’ll analyze what’s working and communicate the story the data tells.

Data take the wheel

Letting the data drive the strategy, we’ll give you an action plan the data tells us will drive the most growth and head back to the implementation phase.

Custom reports in action.

We never take a one-size-fits-all approach to our client reports. After setting goals and understanding how your internal teams will digest performance data, we’ll help you visualize that data through formats like custom dashboards in Data Studio or exec ready presentations.

Our experts constantly push transparency by sharing data-driven choices made weekly and high-level impacts monthly, quarterly, and annually.

Get more out of the traffic you’re already working hard to get.

Let’s talk about how we can optimize your funnel with a customer-first, data-driven approach.

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